Graham Hills | ITB Asia 2016 | insights into Middle Eastern travellers and the role Asia is playing...
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Transcript of Graham Hills | ITB Asia 2016 | insights into Middle Eastern travellers and the role Asia is playing...
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Insights into Middle Eastern travellers and the role Asia is playing in its growing travel
market
Graham Hills - Chief Commercial Officer, Wego.com
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
TheGCCmarketPopula1on GDPpercapita
SaudiArabia 28.8million $26KUnitedArabEmirates 9.3million $43KOman 3.6million $22KKuwait 3.4million $52KQatar 2.2million $94KBahrain 1.3million $25K
UnitedStates 319million $53KUnitedKingdom 64million $42KSingapore 5.4million $55KIndonesia 250million $3.4K
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
TheUAEhasthehighestinternetusagebycountryintheworldat96%;several
middleeastcountriesrankaboveaverage.
Currently,theGCCissecondintheworldintermsofsmartphoneshareamongmobiletransacMons.
The Middle East is online
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Hello.. is it me you're looking for? “The share of mobile transactions in the GCC at 43% is 4% higher than the global average, a new study has shown. Some 86% of transactions in the Gulf Cooperation Council take place on smartphones, ranking the region No 2 worldwide, in contrast to just 14% on tablets, points out Criteo, a performance marketing technology company, in its ‘H1 2016 State of Mobile Commerce Report’.“
Online AND mobile
Gulf News, Oct 1, 2016
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
WhatdoesAsiaandtheMiddleEast-twovast,butverydifferent
regions,haveincommon
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Destination envy - location, location, location
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
World's longest flights based on distance as at June 2016
According to http://airwaysnews.com/
Ranking Carrier Route AircraR Inaugura1onDate Distance1 Emirates Auckland-Dubai Boeing777-200LR March1,2016 8,824
2 Emirates Dubai–PanamaCity Boeing777-200LR March31,2016 8,588
3 Qantas Dallas/Ft.Worth-SydneyAirbusA380 September29.2014 8,578
4 United SanFrancisco-Singapore Boeing787-900 June1,2016 8,446
5 Delta Johannesburg-Atlanta Boeing777-200LR June2,2009 8,439
6 E1had AbuDhabi–LosAngeles Boeing777-200LR June1,2014 8,390
7 Emirates Dubai–LosAngeles AirbusA380 October29,2008 8,339
8 Saudia Jeddah-LosAngeles Boeing777-300ER March31,2014 8,332
9 Qatar Doha–LosAngeles Boeing777-200LR January1,2016 8,306
10 Emirates Dubai–Houston Boeing777-300ER December1,2007 8,168
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Planes on the horizon New services under consideration
EVAAir&ChinaAirlines->MiamitoTaiwan(2018)
Qantas->PerthtoLondon(2017)
SingaporeAirlines->SingaporetoLosAngelesandNewYork(2018)
QatarAirways->DohatoSanMagodeChile(unknown)
Emirates->DubaitoPanamaCity(2017)
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
MENA travel trends
When:schoolholidays,postRamadan,yearend,escapingthehotsummerWho:GCCtravellershavehigherpaxperbooking;oRentravellingwithfamily
Where:RegionaltraveldominatesbutSEAissteppingup!
*
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
GCCoutbound(hotels)–SEA10des1na1onsintop50
DesMnaMon Share Lengthofstay Avgbookingvalue(hotelonly)
1 Dubai 21% 4.7 $1,596
2 Istanbul 8% 7.7 $1,410
3 Cairo 6% 7.3 $1,377
4 Bahrain(Manama) 4% 2.5 $703
5 Doha 4% 3.2 $1,087
6 SharmElSheikh 3% 5.9 $950
7 Mecca 3% 3.3 $1,252
8 KualaLumpur 3% 8.3 $953
9 Jakarta 2% 7.8 $904
10KuwaitCity 2% 2.9 $896
Destination Length of stay
Avg booking value (hotel only)
13Bangkok 8.3 $1,279
19Manila 8.6 $1,031
20Bali 6.4 $1,893
21Phuket 6.9 $1,185
26Langkawi 4.1 $1,059
36Pattaya 8.3 $639
43Penang 4.3 $650
44Singapore 5.9 $2,063
Southeast Asia gems
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
AirlinereferralgrowthratestoAsia
Half on Half Year on Year
2015 H1 105% 321%
2015 H2 45% 198%
2016 H1 65% 140%
Half on Half Year on Year
2015 H1 80% 333%
2015 H2 101% 261%
2016 H1 34% 169%
Half on Half Year on Year
2015 H1 126% 453%
2015 H2 13% 156%
2016 H1 -8% 4%
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Did you know....*InLebanon,youcanskiinthemorningandvisitthebeachintheaRernoon*TheUAEhasalowercrimeratethaninmanyothercountrieslikeGreatBritain,Australia,theUSA,Canada,NewZealand*Eachofthe7EmiraMsintheUAEhasitsowncoloursand.Forexample-AbuDhabi:lightred,Fujairah:darkblue/black,Dubai:red,RasAlKhaimah:white
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
1.Don'tbelievethestereotypes2.Traveliss1llevolving3.Getmobile,andstaymobile4.AviaMonwillseetheAsia/MiddleEastconnecMonsoar
The Middle East and Asia - Some final thoughts.