The Leader in Voice-Based Marketing Automation
Google Universal Analytics Integration Webinar
Introduction
• Universal Analytics Overview
• Google Client ID
• Custom Metrics
• Phone Call Events
• Ifbyphone Configuration
• Reporting
How does this help marketers?
• Calls can now be viewed in standard Google Analytics reports
• Calls are tied to all other web interactions made by the user
• Calls can now be used as
conversions for content expirements
• New Analytics.js tracking script.
• Visitors are now tracked with a single Client ID, instead of multiple cookies.
• Custom Metrics and Custom Dimensions allow users to view offline and 3rd party data in standard Universal Analytics reports.
• Event attribution based on Client ID gives users new insight into visitor interaction, both offline and online.
Universal Analytics Overview
• Replaces multiple cookies used to track users with “Classic”.
• Allows for attribution of all interaction online and offline to an individual user.
• Google Client ID does not time out for up to 2 years.
Google Client ID
Custom Metrics and Dimensions
• Custom Metrics (along with Custom Dimensions) replace Custom Variables from “Classic” Analy>cs.
• Custom Metrics and Dimensions are able to be used in standard Universal Analy>cs Reports.
• Can be used to add columns to standard repor>ng for offline and 3rd party sources.
• Fully customizable by the user.
• Ifbyphone sends calls to Universal Analytics as Events. Not virtual pageview Goals.
• Events are tied to the Google Client ID of the visitor.
• Calls can now be viewed in line with other web based Events.
• Calls can now be used as a conversion for Content Experiments.
• Event based Goals can be set-up in Universal Analytics to pass conversions into Google Adwords
Phone Call Events
Ifbyphone Configuration
• Ifbyphone’s Universal Analytics integration requires no change to existing SourceTrak JavaScript.
• Self set-up of Universal Analytics integration in the Ifbyphone portal.
• You can select either version of our Google integration on a number by number basis. Each number can only use one version at a time.
Live Demo
Next Steps
• For more information check out our website, or our step by step guide to getting started with call tracking in Google Universal Analytics
• Have additional questions? Give us a call, and talk to one of our specialists anytime at 855-327-9654.
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