The Leader in Voice-Based Marketing Automation

Google Universal Analytics Integration Webinar

Introduction

• Universal Analytics Overview

• Google Client ID

• Custom Metrics

• Phone Call Events

• Ifbyphone Configuration

• Reporting

How does this help marketers?

• Calls can now be viewed in standard Google Analytics reports

• Calls are tied to all other web interactions made by the user

• Calls can now be used as

conversions for content expirements

• New Analytics.js tracking script.

•  Visitors are now tracked with a single Client ID, instead of multiple cookies.

• Custom Metrics and Custom Dimensions allow users to view offline and 3rd party data in standard Universal Analytics reports.

•  Event attribution based on Client ID gives users new insight into visitor interaction, both offline and online.

Universal Analytics Overview

• Replaces multiple cookies used to track users with “Classic”.

• Allows for attribution of all interaction online and offline to an individual user.

• Google Client ID does not time out for up to 2 years.

Google Client ID

Custom Metrics and Dimensions

• Custom  Metrics  (along  with  Custom  Dimensions)  replace  Custom  Variables  from  “Classic”  Analy>cs.    

• Custom  Metrics  and  Dimensions  are  able  to  be  used  in  standard  Universal  Analy>cs  Reports.  

• Can  be  used  to  add  columns  to  standard  repor>ng  for  offline  and  3rd  party  sources.    

• Fully  customizable  by  the  user.  

•  Ifbyphone sends calls to Universal Analytics as Events. Not virtual pageview Goals.

•  Events are tied to the Google Client ID of the visitor.

•  Calls can now be viewed in line with other web based Events.

•  Calls can now be used as a conversion for Content Experiments.

•  Event based Goals can be set-up in Universal Analytics to pass conversions into Google Adwords

Phone Call Events

Ifbyphone Configuration

•  Ifbyphone’s Universal Analytics integration requires no change to existing SourceTrak JavaScript.

• Self set-up of Universal Analytics integration in the Ifbyphone portal.

• You can select either version of our Google integration on a number by number basis. Each number can only use one version at a time.

Live Demo

Next Steps

•  For more information check out our website, or our step by step guide to getting started with call tracking in Google Universal Analytics

•  Have additional questions? Give us a call, and talk to one of our specialists anytime at 855-327-9654.