Download - Google Consumer Survey Review

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Review:Google Consumer Survey

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Guy R. PowellPres. ProRelevant

www.Marketing-Calculator.com

www.ROIofSocialMedia.com

ProRelevant Marketing SolutionsPQuick and Easy?Pros:

Easy formatting12 standard question types5 minutes and doneResults analysis provided

Cheap and Large Audience?

Pros:10¢ per complete for first question going up to a maximum of 10 questions at 35¢Large, targetable Audience

Please visit: www.marketing-calculator.com

http://www.marketing-calculator.com/

ProRelevant Marketing SolutionsPCons:

Only 12 types of questions

Single Answer, Multiple Answer, Two Choices with Image Rating, Rating with Text, Rating with Image, Side by Side Image, Image with Menu, Large Image Choice, Open Ended, Numeric Open Ended, Open Ended with Image

Limited formattingProvides quick response, but Google must approve before going live



ProRelevant Marketing SolutionsP# of questions price per complete

1 10¢

2 $1.10

3 $1.40

4 $1.70

5 $2.00

6 $2.30

7 $2.60

8 $2.90

9 $3.20

10 $3.50

Cons:Only 10 questionsNo way to add an 11th to the same audiencePricing quickly escalatesSimple but limiting in complexity and pipingScreening questions count toward total question count



ProRelevant Marketing SolutionsPSHOULD YOU JUMP ON BOARD?

• If you have:Complicated survey

Urgent

Budgeted

• If you have:TimeMoneya small and simple survey

YESMaybe Later

Most likely Google will continue to enhance its capabilities here. Once they decide they want to have a real offering, it will definitely make life difficult for the current panel providers. At some point GCS has the ability to easily be a category killer for many of the market researchers’ and panel providers’ current service offerings. Whether they choose to is another issue.



ProRelevant Marketing Solutions

PThank you

ProRelevant.com

Go to our blog @ http://www.Marketing-Calculator.com

Guy R. Powell