Consumer Perception on Facebook and Google Plus

7/31/2019 Consumer Perception on Facebook and Google Plus

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Consumer PerceptionOn

Facebook and Google Plus


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COMPANY PROFILE

Type : Public

Founded : Cambridge, United States (2004)

Founder(s) : Mark Zuckerberg

Eduardo Saverin

Dustin MoskovitzChris Hughes

Headquarters : Menlo Park, California, U.S.

Area served : Worldwide

Key people : Mark Zuckerberg (Chairman and CEO)Sheryl Sandberg (COO)

David Ebersman (CFO)

Industry : Internet

Facebook Inc


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Revenue : US$ 3.71 Billion (2011)Employees : 3000+ (2011)

Website : Facebook.com

Type of site : Social Networking Service

Advertising : Banner Ads, Referral Marketing, Games

Registration : Required

Users : 901 million (active April 2012)

Available In : Multilingual

Launched : February 4, 2004

Current status : Active

Facebook Inc

Source : http://en.wikipedia.org/wiki/Faceb


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Google +

Type : Public

Area served : Worldwide

Industry : Internet

Website : plus.google.com

Slogan : Real-life sharing rethought for the web.

Commercial : Yes

Type of Site : Social network Service

Registration : Required

Users : 170 million

Owner : Google

Launched : 2011

Current Status : Active Source :


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What is Perception ?

Perception is defined as the process by which an individual selects,

organizes

and interprets stimuli into a meaningful and coherent picture of the world.

Examples of the stimuli include products, packages, brand names,

advertisements, and commercials.


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What is Social Networking Service ?

A Social Networking service is an online service or asite that focuses on building and reflecting of social

networks or social relations among people.

A social network service consists of a representation of each user (often a profile), his/her social links, and a

variety of additional services.

Most social network services are web-based and

provide means for users to interact over the Internet,

such as chat and instant messaging.


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COMPETITORS


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RESEARCH METHODOLOGY

DATA COLLECTIONPrimary Data

A Structured Questionnaire is to be used to collect Primary Data.

Secondary Data The main source of collecting secondary data in this project is

INTERNET.

RESEARCH DESIGN

The Research Design will be Descriptive Research.


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RESEARCH METHODOLOGY

SAMPLING METHOD

In this Project Report Convenient Sampling method is to be used.

SAMPLE SIZE

The Sample Size for this Project Report is 100.

SCOPE OF STUDY

Research is limited to DELHI and NOIDA only


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GOOGLES PLUS

ANDFACEBOOK LIKE


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USAGE PERIOD OF FACEBOOK

0

5

10

15

20

25

30

35

Less than 6 Months6 Months- 12

Months More than 12Months

510

35

Less than 6 Months

6 Months- 12 Months

More than 12 Months

ANALYSIS


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0

5

10

15

20

25

30

35

40

Less than 6 Months6 Months- 12

Months More than 12Months

40

8

2

Less than 6 Months

6 Months- 12 Months

More than 12 Months

USAGE PERIOD OF GOOGLE+


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RATE THE APPLICATIONS ON FACEBOOK

0

5

10

15

20

25

Games andEntertainment

Email and Chat Add Family andFriends

Join Groups andEvents

Like or + 1 Brandsand Organizations

of the World

Follow Celebrities

54

10

89

6

10

18

14 14

18

11

25

22

16

20

1213

6

2

56

5

12

4 45

2

6

8

Very Good

Good

Neutral

Bad

Very Bad


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RATE THE APPLICATIONS ON GOOGLE +

0

5

10

15

20

25

Games andEntertainment Email and Chat Add Family andFriends Join Groups andEvents Like or + 1 Brandsand Organizationsof the World

Follow Celebrities

7

3

5

2

65

14

20

14

22

25

1616

19

11

15

10

20

6

4

12

4

6

3

7

4

8 7

3

6

Very Good

Good

Neutral

Bad

Very Bad


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ACTIVITIES DONE ON FACEBOOK

0

5

10

15

20

25

Uploading Videosand Photos

Using Applicat ion Writing on Wall Viewing Profiles Private Messaging Checking NewsFees

7

8

12

4

9

11

15

12

7 6

10

5

20

25

13

18

11

25

5

2

910

12

43 3

9

12

8

5

Very Good

Good

Neutral

Bad

Very Bad


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ACTIVITIES DONE ON GOOGLE +

0

5

10

15

20

25

30

UploadingVideos and

Photos

Using Application

Writing on Wall Viewing Profiles PrivateMessaging

Checking NewsFeeds

10

5

23

2

6

12

20 21 21

14

6

1816

1920

2628

6 6 6

34

8

43

23

42

Very Good

Good

Neutral

Bad

Very Bad


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DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ONYOUR WALL (FACEBOOK)

0

5

10

15

20

25

30

35

40

45

Yes No

42

8

Yes

No


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DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ONYOUR WALL (GOOGLE +)

0

5

10

15

20

25

30

Yes No

28

22

Yes

No


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On THE BASIS OF AGE (GOOGLE +)

0

1

2

3

4

5

6

7

8

Less than 20 21-30 31-40 41-50 51-60 61-70

8

4

2 2

0 0

4

7

1

3

2

1

3

6

2

1 1

3

2

3

2 2

1

0

3

4

0 0

1 1 1

0

6

2

0

2 2

1 1

0

3

4

2

3

1 1

2

Education

Fashion

Jobs

Food

Sports

Health and BeautyBanking and Insurance

Electronic Goods

FMCG Goods

Religion

AGE No of Respondents No of Choices Less than 20 10 2021-30 12 2431-40 7 1441-50 8 16 51-60 8 16

61-70 5 10


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ON THE BASIS OF GENDER (FACEBOOK)

0

2

4

6

8

10

12

14

Male Female

3

7

3

13

9

56

3

8

3

2

7

4

1

7

2

9

33

2

Education

Fashion

Jobs

Food

Sports

Health and Beauty

Banking and Insurance

Electronic Goods

FMCG Goods

Religion

PARTICULARS NUMBERS CHOICES

MALE 27 54

FEMALE 23 46


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ON THE BASIS OF GENDER (GOOGLE +)

0

2

4

6

8

10

12

14

Male Female

10

6

4

14

11

5

7

2

6

2

5

6

3

1

5

0

6

33

1

Education

Fashion

Jobs

Food

Sports

Health and Beauty


Electronic Goods

FMCG Goods

Religion

PARTICULARS NUMBERS CHOICES

MALE 30 60

FEMALE 20 40


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ON THE BASIS OF OCUPATION (FACEBOOK)

0

1

2

3

4

5

6

7

8

9

Business Service inGovernment

Service inPrivate

Student Self EmployedProfessionals

Others

1

0

1

7

1

0

2

0

2

9

2

1

0 0

5

7

0

2

0

2

0

5

0

22

5

0

3

1

00

1 1

6

0

1

3

1

0

1

0 00 0

3

4

2

0

4

5

2

1

2 2

1

Education

Fashion

Jobs

Food

Sports

Health and BeautyBanking and Insurance

Electronic Goods

FMCG Goods

Religion

FACEBOOK

Occupation No of Persons No of Choices

Business 4 8

Service in Government 7 14

Service in Private 7 14

Student 22 44

Self Employed Professionals 6 12

Others 4 8


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ON THE BASIS OF OCUPATION (GOOGLE +)

0

1

2

3

4

5

6

7

8

9

10

Business Service inGovernment

Service inPrivate

Student Self EmployedProfessionals

Others

2

1

2

9

2

6

10

22

6

5

2

1

3

4

2

1

3 3

11

4

2

3

1

3

1

3

2

1 1

4

1

2 2

Education

Fashion

Jobs

Food

SportsHealth and Beauty


Electronic Goods

FMCG Goods

Religion

GOOGLE

Occupation No of Persons No of Choices

Business 6 12

Service in Government 4 8

Service in Private 15 30

Student 18 36

Self Employed Professionals 5 10

Others 2 4


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DO ADVERTISMENT ON YOUR FACEBOOK ACCOUNT HAVE ANYKIND ON IMPACT ON YOUR CHOICE OF BUYING

0

5

10

15

20

25

30

35

40

Yes No

38

12

Yes

No


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DO ADVERTISMENT ON YOUR GOOGLE + ACCOUNT HAVE ANYKIND ON IMPACT ON YOUR CHOICE OF BUYING

23

23.5

24

24.5

25

25.5

26

Yes No

26

24

Yes

No


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RATE THE RELIABILITY OF YOUR FACEBOOK ACCOUNT INTERMS OF PRIVACY AND SECURITY

0

5

10

15

20

25

Fully Reliable Reliable Neutral Not at all Reliable

9

14

21

6

Fully Reliable

Reliable

Neutral

Not at all Reliable


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RATE THE RELIABILITY OF YOUR GOOGLE + ACCOUNT INTERMS OF PRIVACY AND SECURITY

0

5

10

15

20

25

30

Fully Reliable Reliable Neutral Not at all Reliable

3

12

27

8

Fully Reliable

Reliable

Neutral

Not at all Reliable


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DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP INMIND WHILE SHAREING INFORMATION AND CONTENT ONYOUR FACEBOOK ACCOUNT

0

5

10

15

20

25

30

35

40

45

Hacking of Account Spam and Scam Misleading or Inappropriate Status

Sexually ExplicitContent

Hate or RacistSpeech

3337

44

38

10

1713

6

12

40

Yes

No

DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN


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DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP INMIND WHILE SHAREING INFORMATION AND CONTENT ONYOUR GOOGLE + ACCOUNT

0

5

10

15

20

25

3035

40

Hacking of Account Spam and Scam Misleading or Inappropriate

Status

Sexually ExplicitContent

Hate or RacistSpeech

28

33

2320

13

22

17

2730

37

Yes

No


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CHALLENGES FACED BY YOU WHILE USING YOURFACEBOOK ACCOUNT

0

5

10

15

20

25

30

35

40

45

50

I get too manyemails,

invitation andrequest frommy account

I don't feel safeon Social

NetworkingSite.

I spend toomuch timeusing myaccount.

I don'tunderstand

how to use myaccount on the

SocialNetworking

Site.

I don't find mySocial

NetworkingSite useful.

Privacy andSecurityconcernsrelating to Account.

I have another account on

different SocialNetworking

Sites

Information willbe shared with

unwantedpeople and

can be usedfor social data

mining

28

5

38

3

16

22

3336

22

45

12

47

34

28

1714

Yes No


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CHALLENGES FACED BY YOU WHILE USING YOURGOOGLE + ACCOUNT

0

5

10

15

20

25

30

35

40

45

I get too manyemails,

invitation andrequest frommy account

I don't feel safeon Social

NetworkingSite.

I spend toomuch timeusing myaccount.

I don'tunderstand

how to use myaccount on the

SocialNetworking

Site.

I don't find mySocial

NetworkingSite useful.

Privacy andSecurityconcernsrelating to Account.

I have another account on

different SocialNetworking

Sites

Information willbe shared with

unwantedpeople and can

be used for social data

mining

21

15

40

16

12

32

42

2629

35

10

34

38

18

8

24

Yes

No


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FINDINGS

Maximum Respondents Feel Yes for the following

:

1. Do relate with the advertisement on their wall

2. The Advertisement on Facebook account do have an

impact on their choice of buying.

3. Hacking of Account

4. Spam and Scam

5. Misleading or Inappropriate Status

6. Sexually Explicit Content

7. Spend too much time using my account

8. Another account on different Social Networking Sites

9. Information will be shared with unwanted people and

can be used for social data mining

Maximum Respondents Feel

Neutral for the following :

1. Games and Entertainment Application

2. Email and Chat Application3. Add Family and Friends

Applications4. Join Groups and Events

Applications5. Follow Celebrities

Applications6.

Uploading Videos and Photos7. Using Applications8. Writing on wall9. Viewing Profiles10. Checking News Feeds

FACEBOOK


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Maximum Respondents Feel Bad for thefollowingPrivate Messaging

Maximum Respondents Feel NO for the following

1. Hate or Racist Speech2. I get too many emails, invitation and request from my account.3. I don't feel safe on Social Networking Site.4. I don't understand how to use my account on the Social Networking Site.5. I don't find my Social Networking Site useful

6. Privacy and Security concerns relating to Account

Maximum Respondents Feel Goodfor the following Like or +1 Brands and Organizations:

Maximum number of respondents say thatthe Privacy and Security i.e. Reliability isModerate in Facebook .


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GOOGLE +

Maximum Respondents Feel No for the following 1. Misleading or Inappropriate Status2. Sexually Explicit Content,3. Get too many emails, invitation and requests

4. Don't feel safe on Social Networking Site5. Don't understand how to use my account on the Social Networking Site6. Don't find my Social Networking Site useful

Maximum number of respondents say thatthe Privacy and Security i.e. Reliability isModerate in Google + .


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Maximum Respondents Feel Yes for the following

1. Do relate themselves well with the advertisement on their wall2. The Advertisement that they have on their Google+ account do have an

impact on their choice of buying.

3. Hacking of Account

4. Spam and Scam5. Hate or Racist Speech

6. Spend too much time using my account

7. Privacy and Security concerns

8. Have another account on different Social Networking Sites

9. Information will be shared with unwanted people and can be used for socialdata mining


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Maximum Respondents Feel

Neutral for the following

1. Games and Entertainment

2. Follow Celebrities

3. Uploading Videos and Photos

4. Private Messaging

5. Checking News Feeds

Maximum Respondents Feel Good

for the following

1. Email and Chat

2. Add Family and Friends

3. Join Groups and Events

4. Like or +1 Brands and

Organizations5. Using Applications

6. Writing on wall

7. Viewing Profiles


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THANK YOU

Name : Utsav Mahendra

Consumer Perception on Facebook and Google Plus

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