Global Indoor LBS Market 2015-2019
USA – CANADA – UK – CHINA – INDIA
Global Indoor LBS Market 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Key Trends
Technavio’s Senior Analyst says, “One of the major factors driving market growth is the need and the demand to connect to customers personally, which is met by indoor LBS. Using indoor LBS, retailers can send promotions, offers, deals, and discounts to customers on their smart devices and help customers to get a personalized in-store experience.”
• Indoor LBS are used to track the location of an object or people within a building or a specific location, such as a university campus. It has a very limited range; hence, it uses only short-range wireless networks such as Wi-Fi and WLAN. In addition, indoor LBS requires a high level of accuracy to locate the position of the object or device. Therefore, it uses positioning technologies based on Wi-Fi, WLAN, UWB, Bluetooth, AGPS, MEMS, and other hybrid technologies.
• Technavio's analysts forecast the global indoor location-based services market to grow at a CAGR of 29.7 percent over the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Global Indoor LBS Market 2015-2019
USA – CANADA – UK – CHINA – INDIA
USA – CANADA – UK – CHINA – INDIA
Vendors
To understand the vendor landscape and for a full list of vendors view our report:
Global Indoor LBS Market 2015-2019
Apple
HERE
In terms of revenue, Apple is the world's second largest IT company. The company was incorporated in 1977 as a PC developer and manufacturer and is headquartered in Cupertino, California, US.
HERE, established in 2007, operates as a business unit of Nokia. In 2007, Nokia acquired NAVTEQ, a comprehensive digital map information provider. It offers maps and location experiences in multiple screens and operating systems. It also offers power mobile, web, and enterprise solutions.
Google was incorporated in 1998 and is headquartered in Mountain View, California, US. Google is a global technology company that builds various products, and at the same time, provides various services for organizing information
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Market Landscape
• Indoor LBS have been adopted by the market in a positive way and the market is expected to grow during the forecast period.
• The highest revenue generator will be the US.
• Many organizations have deployed the services as a marketing tool, and people are accepting indoor LBS as they enhance their in-store purchase experience.
• The major growth drivers are the increase in the implementation of smartphones, the rise in the demand for personalized in-store experiences, and the rising number of start-up firms in the indoor LBS market.
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Key Buying Criteria
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Accuracy
The accuracy of the location and information provided to customers should be high.
Cost The cost of mobile applications for indoor LBS should be low and affordable.
Ease of Use The applications for smartphones should be user-friendly.
Map Coverage There should be maximum possible coverage of buildings or sites by indoor LBS.
Indoor Location Coverage
There should be maximum possible coverage of areas in any indoor location.
Scalability with PlatformThe indoor location-based application should be compatible with all types of smartphones and operating systems.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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