LBS DEVELOPER DAY: FOCUS ON INDOOR The Great Indoors

Tristian Lacroix IndoorLBS, LLC

October 27, 2011

FOCUS ON THE INDOOR

Mall Airport Subway

Convention Hall Garage Campus

Stadium Retail Store Casino

of consumer purchases are made at brick and mortar locations 95%

TIMELINE

IndoorLBS has been reporting since 2003. There are at least 100 companies today working in indoor location, maps, tracking, and navigation.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1999..

# of companies

Consolidation needed?

THE BEGINNINGS - 1999

•  Talented team (Ex-Autodesk Experts) •  Technology ready? (no indoor position) •  Devices not ready •  Consumers not ready •  Brands/Retailers not ready

VERTICALS FOR INDOOR

Ò Retail (big box retailers, malls) Ò Travel (airports, subways) Ò Security Ò Safety Ò Enterprise (asset tracking) Ò Universities Ò Entertainment (museums, casinos, arenas)

RETAIL Businesses Ò  $500B retail commerce will be

conducted on mobile phones by 2015

Ò  70% of all brand / purchase decisions are made in-store (ABI, IDC Retail)

Ò  Loss of business: É  83% of shoppers say they have trouble

finding things while shopping in store. É  Over 20% of shoppers claim they leave a

store without buying everything on their list because of difficulty finding items

Ò  87% of retailers see value in using smartphones to drive traffic to the store compared with 65% last year (RSR Research)

(c) Indoor LBS

Consumers Ò  Don’t want to wait 1+ business

days to receive an eCommerce purchase – they want the opportunity to experience it immediately, and buy it NOW.

Ò  Increasingly looking to their mobiles for shopping: finding the store, product, deal, directions, price comparison, etc. É  79% of smartphone owners use

them to help with shopping É  73% of shoppers with smartphones

favor using them to handle simple tasks in stores (e.g., finding a product) compared with 15% who favor interaction with an employee

TRAVEL Ò  Improve customer service

É  Way-finding inside terminals (reduce stress) É  Passengers can plan their time inside airport and get info

on gates, shops, restaurants and other services in a fun and interactive way

Ò  Monetize the opportunity É  Target layover passengers with offers to buy products or

services

SECURITY

Ò Airport security Ò Federal, state, and local law enforcement Ò Parolee tracking

(c) Indoor LBS

SAFETY

Ò DHS Geospatial Location Accountability and Navigation System for Emergency Responders (GLANSER)

(c) Indoor LBS

ECOSYSTEM

Location

Map

Ads

App

Map Server API

Location

Indoor Map

App

Content

Analytics

SOLUTION COMPONENTS

Store Inventory

(c) Indoor LBS

COMMERCIAL SOLUTION EXAMPLE: End-User gets an app with: Ò  Recipes Ò  Shopping List Ò  Product Recommendations Ò  Product Search Ò  Store Map Ò  Turn-by-turn Routing Ò  Coupons/Offers

“This solution is another way that Schnucks can

help ensure every visit to our stores is a spectacular

shopping trip.”

Customer (Retail Store) gets: Ò  Happy customers Ò  In-store ad network Ò  Fill brand’s need to connect with shoppers

(drive a product into shoppers’ shopping list) Ò  Analytics

(c) Indoor LBS

CUSTOMER ADOPTION

BIO

Tristian E. Lacroix is the Managing Partner, VP Marketing & Business Development, at IndoorLBS, LLC. He has over 10 years of business development, marketing, and sales experience. He has worked for international Fortune 100/500 brands and is applying LBS technology to help them better engage with the consumer. IndoorLBS, LLC is a consulting company doing research, product & business development, and go to market related to location-aware technologies and solutions. tristian@indoorlbs.com