GGI Marketing Webinar #3Presenter: Inna Deputat, Global Chairperson of GGI Business Development & Marketing PG

Moderator: Sophia Moon | Social Media & Marketing Manager, GGI

Why Plan Marketing Events?

Types of Marketing -10-

PROFESSIONAL SEMINARS (Topics: tax, legal, accounting)

BUSINESS BREAKFAST | LUNCHEON

EVENING RECEPTIONS

ROUNDTABLE DISCUSSIONS(with client engagement)

CLIENT SURVEYS

MASTER CLASSESof company leaders

PRESS-CONFERENCES

CELEBRATIONS

CONFERENCES

WEBINARS

PARTNERS EVENTS

Seminars | Conferences | Workshops

10 WAYS OF EVENTS PROMOTION

① Mailings within existing databases② Engaging clients ③ Engaging media partners④ Engaging opinion leaders⑤ Engaging professional public organizations ⑥ Online promotions (Banners, Website Announcement, Google AdWords, SEO)⑦ Training resources⑧ Ads in professional and/or business press⑨ Telemarketing⑩ Social Media Marketing

Q: How frequently do you host events?

Q: What is your budget for marketing events?

Q: Talk about some ways you have partnered around events?

Q: What is the success rate with getting clients?

Q: What kind of communications do you send before/after an event?

OPEN Q&A time