GGI Marketing Webinar #3: Marketing Events
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Transcript of GGI Marketing Webinar #3: Marketing Events
GGI Marketing Webinar #3Presenter: Inna Deputat, Global Chairperson of GGI Business Development & Marketing PG
Moderator: Sophia Moon | Social Media & Marketing Manager, GGI
Why Plan Marketing Events?
Types of Marketing -10-
PROFESSIONAL SEMINARS (Topics: tax, legal, accounting)
BUSINESS BREAKFAST | LUNCHEON
EVENING RECEPTIONS
ROUNDTABLE DISCUSSIONS(with client engagement)
CLIENT SURVEYS
MASTER CLASSESof company leaders
PRESS-CONFERENCES
CELEBRATIONS
CONFERENCES
WEBINARS
PARTNERS EVENTS
Seminars | Conferences | Workshops
10 WAYS OF EVENTS PROMOTION
① Mailings within existing databases② Engaging clients ③ Engaging media partners④ Engaging opinion leaders⑤ Engaging professional public organizations ⑥ Online promotions (Banners, Website Announcement, Google AdWords, SEO)⑦ Training resources⑧ Ads in professional and/or business press⑨ Telemarketing⑩ Social Media Marketing
Q: How frequently do you host events?
Q: What is your budget for marketing events?
Q: Talk about some ways you have partnered around events?
Q: What is the success rate with getting clients?
Q: What kind of communications do you send before/after an event?
OPEN Q&A time