USING ONLINE TOOLS TO ENHANCE YOUR FUNDRAISING & YOUR BRAND
Let’s start with the basics - get online!!
#poweringphilanthropy
Paper forms get lost, rained on…and worse yet try deciphering the penmanship!!
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Moving your sponsorship collection online allows you (and your supporters) with greater tools to manage the fundraising aspects of
the event.
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And don’t just go online – design “mobile first” as your fundraisers are on the move!
• Simplify the data collection as much as possible (do you really need that field?)
• Minimise the number of steps/screens (scrolling ok, new pages loading…not so much)
• Minimise the imagery/content to improve page load speed
• Increase the size of key features, i.e. the donate button, gift levels, etc
• Be mindful of drop-down selections
TIPS TO MAKE YOUR DONATION PROCESS EASIER ON A MOBILE DEVICE
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Increase your net gift amount with Donor Cover
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The latest Blackbaud Heroix feature allows your supporters to donate a little bit more towards the transaction fee – meaning the
donation amount gets to the charity in full.
Think about the user journey
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#poweringphilanthropy
• Capture the individual in the moment - Provide your supporters direction on how to set up a fundraiser page directly from
the event information page - If there’s an event registration - link the event registration process to setting up a
fundraising page - If you cannot directly link the processes onscreen – put the instructions in the
email confirmation - Put instructions in the email confirmation anyway
• Keep reminders about the fundraising portal in all communications to participants
TIPS TO IMPROVING THE USER JOURNEY
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It’s your event – own your brand!
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• Make sure your brand is at the forefront of the experience
• Create custom URLs which are also shareable / legible
• Encourage promotion of your brand through sharable content / imagery
TIPS ON BRANDING
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Keep your participants encouraged
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Help fundraisers to be more successful and they’ll be more likely to participate in future events.
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Use your event data
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Keep your community informed of your progress
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Leaderboards provide community and a bit of healthy competition
Make your content work double-time
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Everyone loves an infographic!
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Encourage your participants to share their story and fundraising efforts socially
• Make it easy
• Identify what motivates your supporters and followers
• React fast to trends (if appropriate)
• Make them laugh (or express another strong emotion)
• Keep it smart
TIPS FOR MAKING YOUR CONTENT SHAREABLE
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• Don’t lose authenticity
• Don’t lose the emotion
• Don’t lose the personal touch (or your personality)
• DO speak like a human being
• DO be genuine
• DO use your fundraising and communication knowhow
SOME FINAL TIPS
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Thank you for attending!
For more information & resources visit: www.blackbaud.co.uk/heroix
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