Getting the most from your event with Blackbaud Heroix

USING ONLINE TOOLS TO ENHANCE YOUR FUNDRAISING & YOUR BRAND

Let’s start with the basics - get online!!

#poweringphilanthropy

Paper forms get lost, rained on…and worse yet try deciphering the penmanship!!


Moving your sponsorship collection online allows you (and your supporters) with greater tools to manage the fundraising aspects of

the event.


And don’t just go online – design “mobile first” as your fundraisers are on the move!

• Simplify the data collection as much as possible (do you really need that field?)

• Minimise the number of steps/screens (scrolling ok, new pages loading…not so much)

• Minimise the imagery/content to improve page load speed

• Increase the size of key features, i.e. the donate button, gift levels, etc

• Be mindful of drop-down selections

TIPS TO MAKE YOUR DONATION PROCESS EASIER ON A MOBILE DEVICE


Increase your net gift amount with Donor Cover


The latest Blackbaud Heroix feature allows your supporters to donate a little bit more towards the transaction fee – meaning the

donation amount gets to the charity in full.

Think about the user journey

• Capture the individual in the moment - Provide your supporters direction on how to set up a fundraiser page directly from

the event information page - If there’s an event registration - link the event registration process to setting up a

fundraising page - If you cannot directly link the processes onscreen – put the instructions in the

email confirmation - Put instructions in the email confirmation anyway

• Keep reminders about the fundraising portal in all communications to participants

TIPS TO IMPROVING THE USER JOURNEY


It’s your event – own your brand!

• Make sure your brand is at the forefront of the experience

• Create custom URLs which are also shareable / legible

• Encourage promotion of your brand through sharable content / imagery

TIPS ON BRANDING


Keep your participants encouraged


Help fundraisers to be more successful and they’ll be more likely to participate in future events.

Use your event data


Keep your community informed of your progress


Leaderboards provide community and a bit of healthy competition

Make your content work double-time


Everyone loves an infographic!


Encourage your participants to share their story and fundraising efforts socially

• Make it easy

• Identify what motivates your supporters and followers

• React fast to trends (if appropriate)

• Make them laugh (or express another strong emotion)

• Keep it smart

TIPS FOR MAKING YOUR CONTENT SHAREABLE


• Don’t lose authenticity

• Don’t lose the emotion

• Don’t lose the personal touch (or your personality)

• DO speak like a human being

• DO be genuine

• DO use your fundraising and communication knowhow

SOME FINAL TIPS


Thank you for attending!

For more information & resources visit: www.blackbaud.co.uk/heroix

Getting the most from your event with Blackbaud Heroix

Software

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