This makes eCommerce PPC an interesting game with a few
interesting facets, benefits, and drawbacks. With the right strategy
using the right keywords and advertising in wise places, your
eCommerce business can more or less reap an immediate uptick in
traffic.
By utilizing the right keywords, crafting the right styles of ads and posting
them in the best locations to appeal to your target market, your business
is likely to see a fairly immediate increase in traffic to your eCommerce
web store. An experienced team like the team at Genius eCommerce by
1Digital Agency can use top of the line analytical techniques to determine
the highest value keywords to use for your PPC campaign. They’ll analyze
your product offerings, your brand image, your market, and your
competition to develop a keyword list and strategy that will situate you for
success.
Yet after cooking up a winning list of keywords to capitalize on
during a campaign, the work has only just begun. They’ll determine
the best platforms to use for your advertising and even come up
with the perfect balance of locations to post your ads. Crafting a
range of banner and image ads with the right mix of keywords is
part of the key to a successful eCommerce PPC campaign.
They’ll even engage in continuous A/B testing to ensure that the
most successful and effective versions of your ads are the ones
that get the most use. If a particular ad on a particular platform is
underperforming, they’ll replace it with a more effective version to
maximize your brand’s appeal.
All the while this campaign is ongoing, you’ll be getting weekly reports into
the progress of your campaign. You’ll have insight into areas in which the
campaign is performing strongly as well as some insight into areas where
adjustments can be made to extract the most value from the dollars you
put into the project. These are some of the things you can expect from an
expertly and individually crafted eCommerce PPC campaign for your
organization through Genius eCommerce by 1Digital Agency.
So that’s basically how it works, but what you can you expect in terms of performance?
While every campaign is different and each industry offers different scenarios, pay per
click initiatives are one of the quickest ways to drive traffic to your site. Since
consumers will be advertised to directly and will be linked to your site, any wayward
customer to which your ad appeals will be directed right to your site. And since you can
expect nothing but the best in the creativity of design for your ad campaigns, the ads
they craft for you will be nearly custom made for your target audience.
The ability to realize a nearly immediate increase in traffic is one of
the greatest benefits of investing in a PPC campaign, but to get the
most out of your money you might want to consider launching joint
SEO and PPC initiatives. With a dual-edged strategy like this, you can
spike your traffic in the short term with PPC while you can slowly
build your organic traffic by optimizing your digital presence to
enhance your visibility and increase your ranking. So if growing
traffic to your site and promoting growth in sales are two things you
feel you might want to see, then delay no longer. Higher traffic and
all the benefits that come with it are right around the corner -
contact 1Digital Agency at [email protected] today to learn
more or launch your PPC campaign.
Add: 20 N 3rd St Suite 301B, Philadelphia, PA 19106,
United States
Phone: 267-225-1946
Email: [email protected]
Website: www.geniusecommerce.com
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