This makes eCommerce PPC an interesting game with a few

interesting facets, benefits, and drawbacks. With the right strategy

using the right keywords and advertising in wise places, your

eCommerce business can more or less reap an immediate uptick in

traffic.

By utilizing the right keywords, crafting the right styles of ads and posting

them in the best locations to appeal to your target market, your business

is likely to see a fairly immediate increase in traffic to your eCommerce

web store. An experienced team like the team at Genius eCommerce by

1Digital Agency can use top of the line analytical techniques to determine

the highest value keywords to use for your PPC campaign. They’ll analyze

your product offerings, your brand image, your market, and your

competition to develop a keyword list and strategy that will situate you for

success.

Yet after cooking up a winning list of keywords to capitalize on

during a campaign, the work has only just begun. They’ll determine

the best platforms to use for your advertising and even come up

with the perfect balance of locations to post your ads. Crafting a

range of banner and image ads with the right mix of keywords is

part of the key to a successful eCommerce PPC campaign.

They’ll even engage in continuous A/B testing to ensure that the

most successful and effective versions of your ads are the ones

that get the most use. If a particular ad on a particular platform is

underperforming, they’ll replace it with a more effective version to

maximize your brand’s appeal.

All the while this campaign is ongoing, you’ll be getting weekly reports into

the progress of your campaign. You’ll have insight into areas in which the

campaign is performing strongly as well as some insight into areas where

adjustments can be made to extract the most value from the dollars you

put into the project. These are some of the things you can expect from an

expertly and individually crafted eCommerce PPC campaign for your

organization through Genius eCommerce by 1Digital Agency.

So that’s basically how it works, but what you can you expect in terms of performance?

While every campaign is different and each industry offers different scenarios, pay per

click initiatives are one of the quickest ways to drive traffic to your site. Since

consumers will be advertised to directly and will be linked to your site, any wayward

customer to which your ad appeals will be directed right to your site. And since you can

expect nothing but the best in the creativity of design for your ad campaigns, the ads

they craft for you will be nearly custom made for your target audience.

The ability to realize a nearly immediate increase in traffic is one of

the greatest benefits of investing in a PPC campaign, but to get the

most out of your money you might want to consider launching joint

SEO and PPC initiatives. With a dual-edged strategy like this, you can

spike your traffic in the short term with PPC while you can slowly

build your organic traffic by optimizing your digital presence to

enhance your visibility and increase your ranking. So if growing

traffic to your site and promoting growth in sales are two things you

feel you might want to see, then delay no longer. Higher traffic and

all the benefits that come with it are right around the corner -

contact 1Digital Agency at info@1digitalagency.com today to learn

more or launch your PPC campaign.

Add: 20 N 3rd St Suite 301B, Philadelphia, PA 19106,

United States

Phone: 267-225-1946

Email: info@geniusecommerce.com

Website: www.geniusecommerce.com