[Genius Shan Highlands Coffee]Ngwe TUN, Founder/OwnerAung Nay Lin Htun Co., Ltd
Local Specialty Coffee with Conscience
Genius Shan Highlands Coffee
• A social enterprise and responsible business which is running for Danu Hill Tribe Development.
• Passionate to promote Value Added Products from raw Agriculture product
• Family invested under Aung Nay Lin Htun Co., Ltd
• 🌱 seed2LAB ☕ Coffee Supplier.
• Started in Late 2012.
• Employed 30 staffs
• organized over 100 farmers
Genius Shan Highlands Coffee
• Coffee Nursery, Plantation, Processing, Roaster & Dry Mill based in Ywar Ngan Township, Southern Shan State.
• Roaster, Packaging, Distribution and Café based in Yangon
• Members of World Coffee Research Cup of ExcellenceMyanmar Coffee Association andSpecialty Coffee Association of AmericaSpeciality Coffee Association of Europe
Shan Highlands
• Ywar Ngan Township, on the way to Mandalay from Taunggyi
• Ethnics Danu living there and speak dialect of Burmese
• 90% of population are farmers or agriculture producer
• 4000 ft ++, year round cool temperature
• Very good climate for Coffee and fresh produce.
• 75 miles far from Mandalay, 80 miles far from Taunggyi
Our Dream
• Organic Certification, Fair Trade Certification.
• Responsible Business.
• Sustainable Business.
• Environmental Friendly Business.
Our Dream
• Export healthy quality product of Myanmar.
• Drinking more Coffee, Growing more Trees/Forest.
• We want to strike Farmer poverty with quality product.
Extension Project
• International standards agri-forestry intercropping.
– Growing High Quality Coffee farming
– Coffee Wet Mill & Dry Mill
– Initiatives of Organic Certified Produce
– Working capital pitching in the harvest time
– Extension of Eco-Tourisim and Agri-Tourism
Extension Project (Cont’d)
• Distribution of Value Added Products
– Extension of Packaging Facilities
– New Products & Services
– Building Franchising and Distribution Channel
– Marketing and Promotions in Exhibition
– Extension of Outlet & Office Setup
Why we choose KBZ and SME Loan
• the winner of #KBZ entrepreneurial achievement award
• We had sales income.
• 3 years loan is more comfortable
• Less interest rate in future.
• More loan amount Vs Less Collateral in Future
SME Loan (Before and After)
Description Before After
Employee 10 (M – 4, F – 6) 32 (M – 18, F – 14)
Roasting Capacity (Daily) 120 Kg / 8 hours 600 Kg / 8 hours
Outlet 1 2
Franchise 0 4
Distributors (Local) 2 4
Distributors (Oversea) 1 (JP) 3 (JP, SG, US)
Products 3 8
Cash Flow 2000 USD / month 6000 USD / month
Training No Yes
Plantation 10 acres 40 acres
Crowd-Funding Project for Working Capital
• We have an ongoing crowd-funding program (Genius Farm Partner) for our fans who want to own a small piece of the Genius mission.
• We accept personal investments in Genius franchises and cash investments as we scale up production and growth of our coffee and related value added products.
• Raised 100,000 USD and received 70,000 USD till now.
New Products & Services
• Quick Cup Coffee (Instant Coffee Powder for Black Coffee and Local Brown Sugar) –– ReadyMade Coffee is final name.
• Drip Coffee Bag (Coarse Ground Coffee with Filter Bag)
• Private Labelling Coffee (Coffee with own label)
• Specialty Coffee Catering in Events and Hotel
• Coffee Shop/Bar Consulting
• Coffee Machines/Accessories
Building Distribution Channels
• Online Order/Subscription (weekly Coffee order via Online or Telephone)
• Regional Distribution (Cities, Airports and Border Area)
• Own Distribution Channel with Mobile Team– Coffee Shops
– Mini-Store/Super Market
– Office/Banks/NGO
• Roasted Bean Export– US
– Singapore (OnLine Sales/Distribution Hub)
– Japan (Online Sales and Retail Market)
• Coffee Drink Supplies to Office– Equipment Rental (Machines and supplies)
– Coffee insourcing (Machines, Labor and supplies)
Organization Structure
Top Level ManagementFounderManaging Director• Director (Operation)• Director (Sales)• Director (Service)
Operation ManagementGeneral Manager• Sales Manager
– Sales Executive - 2
• Marketing Manager– Marketing Executive - 4
• Admin Manager– Office Staff – 2– Drivers - 2
• Production Manager– Workers - 15
• Accountant– Casher – 1
• Service Manager– Engineer - 2
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