[Genius Shan Highlands Coffee]Ngwe TUN, Founder/OwnerAung Nay Lin Htun Co., Ltd

Local Specialty Coffee with Conscience

Genius Shan Highlands Coffee

• A social enterprise and responsible business which is running for Danu Hill Tribe Development.

• Passionate to promote Value Added Products from raw Agriculture product

• Family invested under Aung Nay Lin Htun Co., Ltd

• 🌱 seed2LAB ☕ Coffee Supplier.

• Started in Late 2012.

• Employed 30 staffs

• organized over 100 farmers

Genius Shan Highlands Coffee

• Coffee Nursery, Plantation, Processing, Roaster & Dry Mill based in Ywar Ngan Township, Southern Shan State.

• Roaster, Packaging, Distribution and Café based in Yangon

• Members of World Coffee Research Cup of ExcellenceMyanmar Coffee Association andSpecialty Coffee Association of AmericaSpeciality Coffee Association of Europe

Shan Highlands

• Ywar Ngan Township, on the way to Mandalay from Taunggyi

• Ethnics Danu living there and speak dialect of Burmese

• 90% of population are farmers or agriculture producer

• 4000 ft ++, year round cool temperature

• Very good climate for Coffee and fresh produce.

• 75 miles far from Mandalay, 80 miles far from Taunggyi

We organized Farmers and pick ripen fruit

Creating Job Opportunities for Women

Our Dream

• Organic Certification, Fair Trade Certification.

• Responsible Business.

• Sustainable Business.

• Environmental Friendly Business.

Our Dream

• Export healthy quality product of Myanmar.

• Drinking more Coffee, Growing more Trees/Forest.

• We want to strike Farmer poverty with quality product.

Coffee Training

English Speaking Training

Coffee Serving in community Donation

Extension Project

• International standards agri-forestry intercropping.

– Growing High Quality Coffee farming

– Coffee Wet Mill & Dry Mill

– Initiatives of Organic Certified Produce

– Working capital pitching in the harvest time

– Extension of Eco-Tourisim and Agri-Tourism

Extension Project (Cont’d)

• Distribution of Value Added Products

– Extension of Packaging Facilities

– New Products & Services

– Building Franchising and Distribution Channel

– Marketing and Promotions in Exhibition

– Extension of Outlet & Office Setup

Why we choose KBZ and SME Loan

• the winner of #KBZ entrepreneurial achievement award

• We had sales income.

• 3 years loan is more comfortable

• Less interest rate in future.

• More loan amount Vs Less Collateral in Future

SME Loan (Before and After)

Description Before After

Employee 10 (M – 4, F – 6) 32 (M – 18, F – 14)

Roasting Capacity (Daily) 120 Kg / 8 hours 600 Kg / 8 hours

Outlet 1 2

Franchise 0 4

Distributors (Local) 2 4

Distributors (Oversea) 1 (JP) 3 (JP, SG, US)

Products 3 8

Cash Flow 2000 USD / month 6000 USD / month

Training No Yes

Plantation 10 acres 40 acres

Beneficial from SME Loan

• More Plantation, More Coffee Shop, More Products & Services

Crowd-Funding Project for Working Capital

• We have an ongoing crowd-funding program (Genius Farm Partner) for our fans who want to own a small piece of the Genius mission.

• We accept personal investments in Genius franchises and cash investments as we scale up production and growth of our coffee and related value added products.

• Raised 100,000 USD and received 70,000 USD till now.

New Products & Services

• Quick Cup Coffee (Instant Coffee Powder for Black Coffee and Local Brown Sugar) –– ReadyMade Coffee is final name.

• Drip Coffee Bag (Coarse Ground Coffee with Filter Bag)

• Private Labelling Coffee (Coffee with own label)

• Specialty Coffee Catering in Events and Hotel

• Coffee Shop/Bar Consulting

• Coffee Machines/Accessories

Building Distribution Channels

• Online Order/Subscription (weekly Coffee order via Online or Telephone)

• Regional Distribution (Cities, Airports and Border Area)

• Own Distribution Channel with Mobile Team– Coffee Shops

– Mini-Store/Super Market

– Office/Banks/NGO

• Roasted Bean Export– US

– Singapore (OnLine Sales/Distribution Hub)

– Japan (Online Sales and Retail Market)

• Coffee Drink Supplies to Office– Equipment Rental (Machines and supplies)

– Coffee insourcing (Machines, Labor and supplies)

International Exhibition.

Customer Testimonial.

Organization Structure

Top Level ManagementFounderManaging Director• Director (Operation)• Director (Sales)• Director (Service)

Operation ManagementGeneral Manager• Sales Manager

– Sales Executive - 2

• Marketing Manager– Marketing Executive - 4

• Admin Manager– Office Staff – 2– Drivers - 2

• Production Manager– Workers - 15

• Accountant– Casher – 1

• Service Manager– Engineer - 2

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