Gregory UnruhMIT Sloan Management Review@gregoryunruhAria FingerDoSomething.org@ariairene
Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers and Investors
#SB16SD #ActivatingPurpose
Shannon SchuylerPwC@ShannonSchuyler
BeyondProfits
TheInvestor’sPurpose?
INVESTINGFORASUSTAINABLEFUTUREInvestorscaremoreaboutSustainabilitythanExecutives
think
TheFriedmanDoctrine
The purpose ofbusinessistoincreaseinvestors’
profits.
75%sustainabilityperformanceismaterialtoinvestmentdecisions
60% willdivestpoorsustainabilityperformers
COMPANIES90%Asking
54%HearingGAP
Misperception
24%IRprofessionalsthinksustainabilityisimportanttoinvestors
TheInvestor’sUrge
Growth
Efficiency RiskSustainabilityValueTrifecta
Mondaymorning…
1. CSO+IR=Team2. Buildavaluestory3. Speaktoyour
investors’ERG
MEET THEMWHERE THEY ARE
Because why not end with Ryan Gosling?