Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers...

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Transcript of Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers...

Gregory UnruhMIT Sloan Management Review@gregoryunruhAria FingerDoSomething.org@ariairene

Gaps in Perceptions around Purpose: Important Differences between Executives, Employees, Consumers and Investors

#SB16SD #ActivatingPurpose

Shannon SchuylerPwC@ShannonSchuyler

BeyondProfits

TheInvestor’sPurpose?

INVESTINGFORASUSTAINABLEFUTUREInvestorscaremoreaboutSustainabilitythanExecutives

think

TheFriedmanDoctrine

The purpose ofbusinessistoincreaseinvestors’

profits.

SURPRISE!!!

75%sustainabilityperformanceismaterialtoinvestmentdecisions

60% willdivestpoorsustainabilityperformers

COMPANIES90%Asking

54%HearingGAP

Misperception

24%IRprofessionalsthinksustainabilityisimportanttoinvestors

TheInvestor’sUrge

Growth

Efficiency RiskSustainabilityValueTrifecta

Mondaymorning…

1. CSO+IR=Team2. Buildavaluestory3. Speaktoyour

investors’ERG

PwC

PwC

PwC

PwC

PwC

PwC

MEET THEMWHERE THEY ARE

Because why not end with Ryan Gosling?