www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 1
Freemium SF Bay
Meetupmeetup.com/freemium
November 8, 2012San Francisco, CASponsors
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 2
Agenda
• Welcome from the FreemTeam
• What is Freemium?
• Sponsors – Osborn McDerby LLP & Kachingle
• Speaker Introductions (bios on handout)
• Speaker Presentations
• Panel Discussion + Q&A
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 3
Welcome from the FreemTeam
• FreemiumSFBay Team• Cynthia Typaldos, Founder, Kachingle & Moderator• Charlotte Monte, Kachingle• Angela Hey, Techviser• Chad Heinrich, HeiTechMarketing• Anika Erdmann, Kachingle• Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups
• How to join & participate – see handout
• WiFi access – also on handout
• Formal end at 8:45pm. Open after for networking.
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 4
Freemium Meetup News
• Handout has lots of info
• Meetups 2nd Thurs each monthswap SF/SV – next month in SVTonight is 8th event | 460 members
• Please join at meetup.com/freemium
• Speakers? Sponsors? Venues?
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 5
Freemiumers - YOU
• Freemium Vendor?
• Freemium user?
• Neither (yet)?
• Heard of the “Penny Gap”?
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 6
What is Freemium?
Bob's Buzzword of the Day: 'Freemium' Bob Rice, general managing partner with Tangent Capital Partners LLC,
explains "Freemium." (Source: Bloomberg)
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 7
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 8
Sponsor – Osborn McDerby LLP
Steve OsbornRich McDerby
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 9
Sponsor – Kachingle: Our Freemium Story
* More users paying something
rather than nothing
* Less churn (higher retention)
* Reduction in acquisition costs
Our Story - why we are entering the Freemium marketplace
Avira
Conversion rates
Micro-payment engine
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 10
Kachingle – Our Solution for Freemium Vendors
Bundling to get over the penny gap co-market to share acquisition costs
Micropayments to get more people paying something
Usage-based fair to vendors and subscribers, hands-free
Bundling, Billing and Co-Marketing platform for Applications
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 11
Kachingle – Status
• Developer site launched in October www.kachingle.com
• Demo bundles and apps – anyone can play around for free
• Simple APIs for app integration• Web & PC• mobile coming soon
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 12
Kachingle – Subscriber Bundle Examples
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 13
Kachingle – Point-based bundles!
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 14
Kachingle – Formal Announcement early November
Seeking App Vendors for first bundle talk to:
Cynthia Typaldos: [email protected] Daniel Reid: [email protected]
Public Announcement November Already integrated with , payment gateway, driving press visibility
100 payment methods, 187 currencies talk to Fred Dewey: [email protected]
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 15
Kachingle – Subscriber Bundle Examples
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 16
Kachingle – Apps do Authentication thru APIs
appdoesitall.kachemium.comsample working app
Simple APIs for subscriber authentication bundle partner logos, names bundle price more - see developer documentation available for web, pc apps now, mobile coming soon
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 17
Seeking App Vendors for first bundle talk to Lawrence Krubner: [email protected] or
Daniel Reid: [email protected]
Public Announcement November Already integrated with , payment gateway, driving press visibility
100 payment methods, 187 currencies Getty Images, KLM, PopCap Games, Greenpeace,
Vodafone, SoundCloud, Kachingle talk to Fred Dewey: [email protected]
Kachingle – Formal Announcement early November
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 18
What our Speakers will Talk AboutOur speakers will talk about their close and personal relationship with the Freemium business model and share their experience of what works and doesn’t work.
15 min each, followed by 30 min Q&A panel discussion
Lincoln Murphy, Managing DirectorSixteen Ventures, LincolnMurphy.com@lincolnmurphy @16v
Stephen M. Osborn, PartnerOsborn McDerby LLP
David Weekly, CEO of Oha.na@dweekly @Ohanagram
Panel Discussion
• Questions for any and all of the panelists
• Panel ends at 8:45pm
• Raffle and networking afterwards
Osborn McDerby LLP Sixteen Ventures Oha.na
Steve Osborn Lincoln Murphy David Weekly
www.kachingle.com | [email protected] | 650.376.0170 www.kachingle.com | [email protected] | 650.376.0170 Freemium Meetup November, 8, 2012 20
End
Freemium SF Bay Meetup
November 8, 2012San Francisco, CA
www.meetup.com/freemium