Fluker’s Cricket FarmMarketing Solutions
Fluker’s Cricket Farm’s Mission ● In 1953 Richard Fluker founded Fluker's Cricket Farm, Inc. in southern Louisiana to
supply crickets to local bait shops for the purpose of fishing. Today, over fifty years later, Fluker Farms has expanded to become the leader in live cricket production in
the country.● Fluker Farms has been breeding feeder insects for over 50 years, and breeding
reptiles for over a decade. They have used their breeding experience to give customers the insight to produce quality, cutting-edge products for the beginner and
the most advanced reptile enthusiast.● In the late 1980's, David Fluker realized a demand, by his customers, to offer
additional live insects. The project started modestly in a 500 square foot building. Many hours were spent striving to produce the healthiest and hardiest mealworm on
the market.
Our Sales Team
Kristin Mazza: Sales Manager
Veronica Munsey: Assistant Sales Manager
Renee Chimilio: Creative Director
Sequoyah Benton: Head of Research
Trevor McNaboe: Mathematician
The MarketBaton Rouge, Louisiana
Demographics
Baton Rouge Population: 594,309Hispanic: ~20,000
Caucasian: ~237,000African American: 297,000
Average Age Range: 21 - 34Average Household Size: 2.61
Average Income Range: 25k - 40k
SegmentationBoomtown Singles
● Less than 55, single, no kids, college graduates, mixed ethnicity, affordable living and working class, read Black Enterprise and watch FX
Executive Suites● Less than 55, single, no kids, graduate school
and above, mostly white and asian, upper middle class, play golf and watch Saturday Night Live
Family Thrifts● 24 - 44, parents, high school graduates, mixed
ethnicity, entry level service jobs, shop at Walmart and watch Family Guy
City Startups● Less than 55, single, no kids, some college,
mixed ethnicity, young segment of mostly college students, read PC gamer and watch talk shows
Home Sweet Home● Less than 55, married, no kids, college
graduates, mixed ethnicity, comfortable lifestyle, download music frequently
Park Bench Seniors● 55+, retired, single, no kids, mixed ethnicity, high
school graduates, maintain low-key lifestyles, highest ranked for TV viewing
Fluker’s Cricket Farm Market
Age & Gender18-80
Both Male and FemalePredominantly Male
RaceMostly White/CaucasianSome African American
Income$35,000 - $75,000
PreferencesFishing, Hunting, Outdoor Activities,
Reptiles, Exotic Wildlife
Shopping Online
Target Audience
The target audience for Fluker’s Cricket Farm will encompass a wide age range of 18 years old to 80 years old in order to reach all possible customers. Males
primarily buy Fluker’s products, but women will be targeted as well in an attempt to increase women buyers in the market. Children will be appealed to during the Jambalaya Festival to bring their parents to the Fluker’s Farm booth. Our main
focus is to appeal to consumers who enjoy outdoor activities such as fishing and hunting and consumers that own exotic pets or breed reptiles and amphibians.
The Media Market
RadioAdult Contemporary
● 2nd most popular station
● 9.4 Share● Mainly African American
listeners
Urban Adult Contemporary
● Most popular station ● 14.0 Share● Younger listeners
○ 21-34 yrs old● Male and female ● Listeners use
electronics and internet radio
Classic Rock
● 3rd most popular station● 7.0 Share● Most listeners are men
45-54 yrs old
NewspaperBaton Rouge Advocate
Circulation: Readership: Daily: 110,128 Daily: 198,230
Sunday: 117,558 Sunday: 258,628
Internet● TheAdvocate.com
○ 1,700,000 unique visitors per advertisement
● KQXL radio website
● WEMX radio website
Launching Our CampaignFour Weeks
PromotionsPromotional items help make
your brand name more memorable and favorable
with possible customers when handed out at events within
the community
AdvertisingA mixed media advertising
campaign will help to ensure the wide age range is being
reached through radio, newspaper, and internet
advertisements
EventsGiving promotional items at community events will help spread your brand name,
attract new customers, and educate people about your
company as a whole
Timeline
Begin
End
April 26, 2015
May 24, 2015
Jambalaya Festival
May 22, 2015
Advertising Radio
Fluker’s FarmRadio Ad 2
Fluker’s FarmRadio Ad 1
Jambalaya FestRadio Ad 2
Jambalaya FestRadio Ad 1
Advertising Newspaper
Advertising Newspaper
Advertising Internet
Advertising Internet
Promotions
1000 Business Cards 500 Koozies 500 Custom T-Shirts
Camo Angler Kayak YETI Tundra Cooler 2 10x10 Pop Up Tents 4 6ft Fold Out Tables
500 Tote Bags
Promotional Event
Date: May 22–24, 2015Time: 12 am – 11:59 pmAddress: Gonzales Civic Center
120 South Irma Avenue Gonzales, LA 70737
Admission: FreeFeatures: Live music, 5K and 1 mile run, car show, cooking contest, carnival fun
The 48th Annual Jambalaya Festival
Event Calendar and Ad Schedules
BudgetPromotional Items
Jambalaya Fest - 3 days
500 Koozies 500 Bags
500 T-Shirts 1000 Fluker Business Cards
2 10x10 Pop-up Tents 4 6ft Fold-out Tables
Misc. DecorationsYETI Tundra Cooler Camo Angler Kayak
Total: $6,513.50
Radio Ads4 Weeks
KQXL Morning Drive
Two :30 ads/day - M-F
KQXL Afternoon DriveThree :30 ads/day - M-F
WEMX Morning DriveThree :30 ads/day - M-F
WDGL Midday DriveThree :30 ads/day - M-F
Total: $43,800.00
Newspaper Ads4 Weeks
The Baton Rouge Advocate
Monday-Wednesdayhalf page, full color
Thursday-Saturdayhalf page, no color
Sundayhalf page, full color
Total: $38,299.20
Internet Ads4 Weeks
kqxl.com Medium Rectangle (Bottom): Everyday
wemx.comMedium Rectangle (Bottom): Everyday
theadvocate.comMedium Rectangle (Bottom): Everyday
Total: $3,749.43
Total Campaign Cost: $99,841.05
Thank you!Team D Marketing
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