Fluker’s Cricket FarmMarketing Solutions

Fluker’s Cricket Farm’s Mission ● In 1953 Richard Fluker founded Fluker's Cricket Farm, Inc. in southern Louisiana to

supply crickets to local bait shops for the purpose of fishing. Today, over fifty years later, Fluker Farms has expanded to become the leader in live cricket production in

the country.● Fluker Farms has been breeding feeder insects for over 50 years, and breeding

reptiles for over a decade. They have used their breeding experience to give customers the insight to produce quality, cutting-edge products for the beginner and

the most advanced reptile enthusiast.● In the late 1980's, David Fluker realized a demand, by his customers, to offer

additional live insects. The project started modestly in a 500 square foot building. Many hours were spent striving to produce the healthiest and hardiest mealworm on

the market.

Our Sales Team

Kristin Mazza: Sales Manager

Veronica Munsey: Assistant Sales Manager

Renee Chimilio: Creative Director

Sequoyah Benton: Head of Research

Trevor McNaboe: Mathematician

The MarketBaton Rouge, Louisiana

Demographics

Baton Rouge Population: 594,309Hispanic: ~20,000

Caucasian: ~237,000African American: 297,000

Average Age Range: 21 - 34Average Household Size: 2.61

Average Income Range: 25k - 40k

SegmentationBoomtown Singles

● Less than 55, single, no kids, college graduates, mixed ethnicity, affordable living and working class, read Black Enterprise and watch FX

Executive Suites● Less than 55, single, no kids, graduate school

and above, mostly white and asian, upper middle class, play golf and watch Saturday Night Live

Family Thrifts● 24 - 44, parents, high school graduates, mixed

ethnicity, entry level service jobs, shop at Walmart and watch Family Guy

City Startups● Less than 55, single, no kids, some college,

mixed ethnicity, young segment of mostly college students, read PC gamer and watch talk shows

Home Sweet Home● Less than 55, married, no kids, college

graduates, mixed ethnicity, comfortable lifestyle, download music frequently

Park Bench Seniors● 55+, retired, single, no kids, mixed ethnicity, high

school graduates, maintain low-key lifestyles, highest ranked for TV viewing

Fluker’s Cricket Farm Market

Age & Gender18-80

Both Male and FemalePredominantly Male

RaceMostly White/CaucasianSome African American

Income$35,000 - $75,000

PreferencesFishing, Hunting, Outdoor Activities,

Reptiles, Exotic Wildlife

Shopping Online

Target Audience

The target audience for Fluker’s Cricket Farm will encompass a wide age range of 18 years old to 80 years old in order to reach all possible customers. Males

primarily buy Fluker’s products, but women will be targeted as well in an attempt to increase women buyers in the market. Children will be appealed to during the Jambalaya Festival to bring their parents to the Fluker’s Farm booth. Our main

focus is to appeal to consumers who enjoy outdoor activities such as fishing and hunting and consumers that own exotic pets or breed reptiles and amphibians.

The Media Market

RadioAdult Contemporary

● 2nd most popular station

● 9.4 Share● Mainly African American

listeners

Urban Adult Contemporary

● Most popular station ● 14.0 Share● Younger listeners

○ 21-34 yrs old● Male and female ● Listeners use

electronics and internet radio

Classic Rock

● 3rd most popular station● 7.0 Share● Most listeners are men

45-54 yrs old

NewspaperBaton Rouge Advocate

Circulation: Readership: Daily: 110,128 Daily: 198,230

Sunday: 117,558 Sunday: 258,628

Internet● TheAdvocate.com

○ 1,700,000 unique visitors per advertisement

● KQXL radio website

● WEMX radio website

Launching Our CampaignFour Weeks

PromotionsPromotional items help make

your brand name more memorable and favorable

with possible customers when handed out at events within

the community

AdvertisingA mixed media advertising

campaign will help to ensure the wide age range is being

reached through radio, newspaper, and internet

advertisements

EventsGiving promotional items at community events will help spread your brand name,

attract new customers, and educate people about your

company as a whole

Timeline

Begin

End

April 26, 2015

May 24, 2015

Jambalaya Festival

May 22, 2015

Advertising Radio

Fluker’s FarmRadio Ad 2

Fluker’s FarmRadio Ad 1

Jambalaya FestRadio Ad 2

Jambalaya FestRadio Ad 1

Advertising Newspaper

Advertising Newspaper

Advertising Internet

Advertising Internet

Promotions

1000 Business Cards 500 Koozies 500 Custom T-Shirts

Camo Angler Kayak YETI Tundra Cooler 2 10x10 Pop Up Tents 4 6ft Fold Out Tables

500 Tote Bags

Promotional Event

Date: May 22–24, 2015Time: 12 am – 11:59 pmAddress: Gonzales Civic Center

120 South Irma Avenue Gonzales, LA 70737

Admission: FreeFeatures: Live music, 5K and 1 mile run, car show, cooking contest, carnival fun

The 48th Annual Jambalaya Festival

Event Calendar and Ad Schedules

BudgetPromotional Items

Jambalaya Fest - 3 days

500 Koozies 500 Bags

500 T-Shirts 1000 Fluker Business Cards

2 10x10 Pop-up Tents 4 6ft Fold-out Tables

Misc. DecorationsYETI Tundra Cooler Camo Angler Kayak

Total: $6,513.50

Radio Ads4 Weeks

KQXL Morning Drive

Two :30 ads/day - M-F

KQXL Afternoon DriveThree :30 ads/day - M-F

WEMX Morning DriveThree :30 ads/day - M-F

WDGL Midday DriveThree :30 ads/day - M-F

Total: $43,800.00

Newspaper Ads4 Weeks

The Baton Rouge Advocate

Monday-Wednesdayhalf page, full color

Thursday-Saturdayhalf page, no color

Sundayhalf page, full color

Total: $38,299.20

Internet Ads4 Weeks

kqxl.com Medium Rectangle (Bottom): Everyday

wemx.comMedium Rectangle (Bottom): Everyday

theadvocate.comMedium Rectangle (Bottom): Everyday

Total: $3,749.43

Total Campaign Cost: $99,841.05

Thank you!Team D Marketing