FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:
Leveraging Your Live Performance
CREATING LEVERAGE – SERIES SUMMATION
Achieving Goals Being Undeniably Great Creating Commercial ViabilityNegotiating & Deal Making
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Featured Panelists
Bram PARTNER, INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS
Alex VitoulisASSOC. CHART PRODUCTION MANAGER, BILLBOARD MAGAZINE BILLBOARD.COM
Brian FelsenPRESIDENT, CD BABY CDBABY.COM | @BRIANFELSEN
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Bryan CalhounDIGITAL STRATEGY & BIZ DEVELOPMENT, THE BLUEPRINT GROUP @BRYANCALHOUN
Fred CroshalOWNER, CROSHAL ENTERTAINMENT GROUP CROSHALGROUP.COM | @FRITZCLIVE
Creating Leverage
Panel Series SummaryThe Song is #1 Follow conventions
Content is king
Seek criticism, then record
Amplify the passion
Be You 1000% Stay true to yourself x 1000%
Know the difference between musician and performer
You get paid to rehearse, load & unload, be professional
Tour Smart Tour to cover costs
Create market strategy
Make every show count
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Creating Leverage
Panel Series SummarySpend $ to Make $ On merch
On your marketing efforts
BHPPE & MPE
Use Synergy
Achieve Balance Find the ying & yang between band, family & team
Adopt the 2-way street model
Market wisely
Band vs. industry
Case studies
Aligning the Band
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Creating Leverage
Panel Series SummaryGoal Setting & Mindset
Building a Team
Getting Gigs & Finding an Agent
Touring Secrets Pt. 1 & 2
Good Touring Health
Marketing Yourself
Sponsorships & Endorsements
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Creating Leverage
Accessing The Landscape
Bird’s eye view
Role of the record label in today’s industry
Where’s the money in music
The importance of a live show
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Creating Leverage
Achieving Your Goals
What does it take
Being undeniably great
Putting it all together
Finding opportunities
Let them find you
Going indie vs. the label deal
Pros & Cons
Alternatives
Don’t give up
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Creating Leverage
Creating Commercial ViabilityFan engagementTrue fans spend time and money on you
Industry reputation
Good relationships will take you far
Hard proof
Analytics
Sales reporting, Soundscan & Billboard
BHPPE (get a good publicist)
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Creating Leverage
Negotiating & Deal MakingLeveraging opportunity
Negotiating deals from a position of power
The right team
The right pitch
Tips, tricks and strategies to building leverage
Case studies
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
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