Finding success mp8 web_ex

FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:

Leveraging Your Live Performance

CREATING LEVERAGE – SERIES SUMMATION

Achieving Goals Being Undeniably Great Creating Commercial ViabilityNegotiating & Deal Making

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Featured Panelists

Bram PARTNER, INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS

Alex VitoulisASSOC. CHART PRODUCTION MANAGER, BILLBOARD MAGAZINE BILLBOARD.COM

Brian FelsenPRESIDENT, CD BABY CDBABY.COM | @BRIANFELSEN


Bryan CalhounDIGITAL STRATEGY & BIZ DEVELOPMENT, THE BLUEPRINT GROUP @BRYANCALHOUN

Fred CroshalOWNER, CROSHAL ENTERTAINMENT GROUP CROSHALGROUP.COM | @FRITZCLIVE

Creating Leverage

Panel Series SummaryThe Song is #1 Follow conventions

Content is king

Seek criticism, then record

Amplify the passion

Be You 1000% Stay true to yourself x 1000%

Know the difference between musician and performer

You get paid to rehearse, load & unload, be professional

Tour Smart Tour to cover costs

Create market strategy

Make every show count


Creating Leverage

Panel Series SummarySpend $ to Make $ On merch

On your marketing efforts

BHPPE & MPE

Use Synergy

Achieve Balance Find the ying & yang between band, family & team

Adopt the 2-way street model

Market wisely

Band vs. industry

Case studies

Aligning the Band


Creating Leverage

Panel Series SummaryGoal Setting & Mindset

Building a Team

Getting Gigs & Finding an Agent

Touring Secrets Pt. 1 & 2

Good Touring Health

Marketing Yourself

Sponsorships & Endorsements


Creating Leverage

Accessing The Landscape

Bird’s eye view

Role of the record label in today’s industry

Where’s the money in music

The importance of a live show


Creating Leverage

Achieving Your Goals

What does it take

Being undeniably great

Putting it all together

Finding opportunities

Let them find you

Going indie vs. the label deal

Pros & Cons

Alternatives

Don’t give up


Creating Leverage

Creating Commercial ViabilityFan engagementTrue fans spend time and money on you

Industry reputation

Good relationships will take you far

Hard proof

Analytics

Sales reporting, Soundscan & Billboard

BHPPE (get a good publicist)


Creating Leverage

Negotiating & Deal MakingLeveraging opportunity

Negotiating deals from a position of power

The right team

The right pitch

Tips, tricks and strategies to building leverage

Case studies


Finding success mp8 web_ex

Documents

Transcript of Finding success mp8 web_ex