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INDIAN TOBACCO
INDUSTRY
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ORIGIN OF TOBACCOTobacco is a plant that grows natively in North and South America. It is in the samefamily as the potato, pepper and the poisonous nightshade, a very deadly plant.
The seed of a tobacco plant isvery small. A 1 ounce samplecontains about 300,000 seeds!
It is believed that Tobaccobegan growing in theAmericas about 6,000 B.C.!
As early as 1 B.C., AmericanIndians began using tobaccoin many different ways, suchas in religious and medicinal
practices.
Tobacco was believed to be acure-all, and was used to dresswounds, as well as a pain killer.Chewing tobacco was believed torelieve the pain of a toothache!
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HISTORY In India the tradition of chewing tobacco has
been from age old centuries.
Production of cigarettes is 90% of total
production of tobacco related products in the
rest of the world.
In India Tobacco is an important commercial
crop grown.
Tobacco production occupies the third position
in the world with an annual production of about
725 Million Kgs.
As an exporter of tobacco, India ranks sixth in
the world next to Brazil, China, USA, Malawi and
Italy. After China, India is the second largest producer
of tobacco in the world.
Of the total tobacco produced in the country,
around 48% is consumed in the form of chewing
tobacco, 38% as bidis, and 14% as cigarettes.
Today Indias per capita consumption ofcigarettes in India is a tenth of the world average
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India has witnessed an unexpected increase in its tobacco exports, which has escalated by 55% to reach
at $169 million in first quarter of 2008.
The biggest player in India Tobacco industry is ITC with a market share of 72%. Although it has been said
that cigarette smoking is injurious to health but still, there is an increasing in the profit margin of the
Indian Tobacco Company.
With its wide range of invaluable brands, it leads from the front in every segment of the market.
It's highly popular and highly consumed list of brands include Insignia, India Kings, Classic, Gold Flake, Silk
Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.
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PRODUCTION OF TOBACCO IN
INDIA
IntroductionIndia is the third largest producer and eighth largest exporter of tobaccoand tobacco product in the world. While India's share in the world's area undertobacco crop has risen from 9% to 11% in the last 3 decades, its share inproduction has inched up from 8% to 9% intobacco industry. Asia and America,together account for 75% of world's production of tobacco. China, USA and Indiaare the three leading tobacco-producing nations in the world
Productionarea Andhra Pradesh, Gujarat and Karnataka account for the major portion (80%)
of raw tobacco production in India. These states produce FCV tobacco, biditobacco, natu tobacco, cigar tobacco, cheroot tobacco and snuff tobacco.Other states which manufacture tobacco are Maharashtra, Orissa, TamilNadu, West Bengal, UP and Bihar.
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PICTURES
RATIO FACTORY
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The tobacco industry
Tobacco is an extremely important commercial crop in India.
It is also the worlds second largest consumer of tobacco products.
Cigarettes (14% of total market share) over other traditional tobacco products
such as bidis, chewing tobaccos, snuff and shisha, which together account for the
balance of 86%.
Tobacco provides a livelihood to 38 million people, and its economic contribution
to Indias GNP..
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The Smokeless Industry
Popular among rural and urban consumer
smokeless tobacco is also much more popular among womanthan smoking
Smokeless tobacco products in India include khaini, gutka,mawa, gudhaku, and zarda.
Another product, pan masala, is often confused with gutkabecause it is packaged the same but it does not contain tobacco.
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Market Share of Top India SmokelessBrands Retail Volume (%)
BRAND COMPANY NAME 2011
RMD guthkha Dhariwal Industries 12.5
Dilbagh Som Sugandh Industries 6
Tulsi Dharampal Satyapal 3.7
Baba Dharampal Satyapal 3.5
Goa Shree Meenakshi Food
Products
3.5
Pan parag Kothari products 2
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Type of Smokeless Tobacco Description
Khaini/ Kharra Mixture of sun-dried tobacco and lime.
Gutka (Gutkha) A dry mixture of crushed areca nut, tobacco,
catechu (spices), lime, aromas and flavourings
as well as other activities.
Pan Masala General term for areca nut product. Does notusually contain tobacco and is often confused
with Gutka.
Mawa Uses shavings of areca nut, tobacco and lime.
Gudhaku A paste made of tobacco and molasses.
Zarda Raw tobacco that is scented using spices such assaffron.
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INTERESTING FACTS
There are about 4000 chemicals , and out of the 100 identified poisons , 63 are
known to cause cancer.
Nicotine is an addictive drug which takes only 6 sec to reach the brain.
Smoking kills more people than cocaine ,heroin ,alcohol , fire automobiles
accidents , suicides and AIDS combined.
Every 8 sec some one in the world dies due to tobacco related illness.
More than 3 million people under the age of 18 smoke about a billion cigarettes
each year.
Smoking is responsible for every 1 out of 5 American death.
A person who smokes dies an average 7 years earlier to someone who does not
smoke.
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TOBACCO INGREDIENTS
HERE ARE SOME INGREDIENTS FOUND IN TOBACCO
Arsenic (rat poison)
Acetic acid (hair dye and a photo developer)
Acetone (nail polish remover)
Ammonia (typical household cleaner)
Benzene (rubber cement)
Cadmium (found in batteries)
Carbon monoxide (poison)
Hydrazine (used in fuel for jet and rockets) Formaldehyde (used to embalm dead bodies)
Naphthalene (used in explosives , moth balls & paint pigments)
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WHY PEOPLE SMOKE
PEER PRESSURE
THEY THINK ITS COOL
THEIR PARENTS SMOKE
THEY WANT TO BE SKINNY (FASHION)
THEY FIND IT RELAXING
REBELLION
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How TobaccoCompaniesTarget Youth
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TEEN SMOKING
Decision to start smoking is almost always made in the teen
years.
Smoking is the #1 preventable cause for premature death.
90% of adult smokers are addicted to tobacco before they
reach the age of 18 and currently the age of initiation of
tobacco is 11.
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HARMING OTHERS
An estimated 3000 non smoking Americans die of lung cancer
every year.
Kids who have 2 smoking parents are more likely to become
smokers than the kids who have non smoking parents.
Secondhand smoke from a parents cigarette increases a childs
chances for middle year problems.
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LONG TERM AND SHORT TERM AFFECTS
Numerous studies have evaluated the adverse health effectssmoking has on the body and the economy. The most seriousfacts on smoking related health and economic risks are listedbelow.
Smoking can cause chronic lung disease , coronary heart diseaseand stroke.
It can cause cancers of: cervix, pancreas and kidneys
Nicotine causes short term increase in blood pressure, heart rateand flow of blood from heart.
Arteries narrow 90% of all lung cancer deaths can be directly contributed to
smoking. In addition to that, smoking is responsible for 80 to 90% ofall deaths related to chronic lung diseases.
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EFFECT OF CONSUMING TOBACCO
Oral cancer Lung cancer
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Adverse effects of chewing tobacco
Many people believe, wrongly, that chewing tobacco is a safe alternative to smoking.
However this is hardly the case as the body suffers from multiple adverse health effectsof tobacco. Recent studies have shown that chewing tobacco is not a safe alternative
to smoking tobacco.
What are the dangers associated with chewing tobacco?
quitting process much more challenging. Chewing tobacco is highly addictive.
In the duration of a half hour chew, the average smokeless tobacco user ingests an
amount of nicotine which is equivalent to the amount in 4 cigarettes.
It would take nearly 60 cigarettes to equal the amount of nicotine in a single can of
chewing tobacco.
Many users find it necessary to chew while they sleep because they have becomeentirely dependent on the product.
Chewing tobacco, also called smokeless tobacco or snuff, contains over 25
carcinogens or cancer causing agents.
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STRATEGIES OF TOBACCO
INDUSTRIES
1. SOCIAL ENVIRONMENTAL FACTOR
2. LIFESTYLE
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Cigarette consumption makes up a small portion of the tobacco market in India,
only 14% of tobacco products sold are cigarettes.
The tax increase has also led to many unfiltered brands being removed from the
market. ITC Ltd stopped unfiltered cigarette production entirely and some
companies have launched filter versions of their most popular unfiltered brandsto maintain their customers.
The cigarette market in India is controlled by four locally established companies,
but most companies also have close ties to international tobacco companies.
THE CIGARETTE INDUSTRY
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Light and Low Tar Cigarette
By engaging in this deception, [the tobacco
companies] dramatically increased their sales of
low tar/light cigarettes, assuaged the fearsof smokers about the health risks of smoking, and
sustained corporate revenues in the face of
mounting evidence about the health effects of
smoking..."
Th Bidi I d t
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The Bidi Industry
Bidis are slim hand-rolled, unfiltered cigarettes that are rolled in brown tendu or
temburni leaves and held together by a string. The product is often flavoured, and in
general bidis are stronger tasting than regular cigarettes.
Bidis are cheaper than cigarettes which makes them very popular in rural areas andamong the poor.
bidis are the number one tobacco product used in India, very little is actually known
about the organization of the bidi industry. Bidi production is fragmented and because
most brands are hand-rolled in individual homes on a small scale, the bidi industry is
considered to be a cottage industry.
In 1995 the Ministry of Statistics and Programme Implementation estimated there wereover 6,600 bidi manufacturers in India, compared to 40 cigarette factories and 55
smokeless tobacco factories,
bidi manufacturers greatly outnumber other types of product manufacturers.
A woman sitting at home rolling 100 sticks a day qualifies as a bidi factory.
The bidi manufacturing industry is divided into two different sectors: organized andunorganized. The organized sector is factory based.
Leading Bidi Companies and Brands
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Company Location Production & Distribution Brands
1.Bharat
beedi works
Mangalore Produces 60 million bidis a day.
Popular in North and West India
Part of the Bharath Group
Thirty brand
beedies
2.Kerala
Dinesh Beedi
Workers
Coperative
Kerala Produces 30 million bidis a day.
Market covers Kerala, Tamil Nadu
and Karnataka.
Kerala dinesh
beedi
Leading Bidi Companies and Brands
3.Mangalore
ganesh beedi
works
Tamil nadu,
karnataka
Produces 20 billion bidis
annually
Network of 30 branches
501
4. Pataka Biri
Manufacturing
Co Ltd
Delhi Produces 100 million bidis a day
Has 10 factories (2004)
502 pataka
beedi
5. Rajah Group
(Kajah Beedi
Group)
Tamil nadu,
Kerala,
Maharas-
htra
Cooperative of four different
companies
Kajah beedi
action beedi
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Women and
Tobacco
"Women are a major target of
opportunity for the tobacco industry,
which needs to recruit new users to
replace the nearly half of currentusers who will die prematurely from
tobacco-related diseases."
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Slim cigarettes targeting
women
female smoking population is currently verysmall (about 3%),21 cigarette companies inSince 2007, slim cigarette brands have beenlaunched to appeal to women smokers.
The first slim cigarette to hit the Indian market was the Stellar
Slims brand by Godfrey Phillips in 2007. The brand is marketedas having lower levels of nicotine with the satisfaction of a regularcigarette.
In 2008, ITC Group launched Wills Classic Verve slimcigarettes targeted at women and first time smokers. ITCdescribes the brand packaged in a shiny red as
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The tobacco industry engages in a comprehensive marketing strategy to create theimpression that tobacco use is widespread and acceptable. These strategies include direct
advertising (ads on TV or in magazines and at point of sale) and indirect advertising such
as sponsorship of sports and concerts, product placement, and brand stretching.
Examples include:
In 2010, Godfrey Phillips India broke into the Indian chewing industry with the launch of Pan Vilas, a
premium pan masala brand, and planned to invest Rs 1 billion over three years on marketing the
product. Nita Kapoor, vice president of marketing and corporate affairs said in reference to promoting
Pan Vilas that the company would push this product aggressively to penetrate deeper in the
market. the successful marketing of a pan masala brand will allow Godfrey Phillips easier access to the
smokeless tobacco market. The company plans to launch a zarda product by the end of 2013.
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ToBaCcO industry relying on movies for brand
promotion
The tobacco industry is increasingly lean9ng on movies for
the promotion of its business in INDIA & several other
countries following the ban on tobacco advertising, the WHO
has warned.A survey of popular films has shown that tobacco brand
displays exploded in bollywood after its advertising was
banned in the media in 2004. Of the 395 top grosser
In 1990-2002,76 % depicted the use of tobacco. The
percentage of scenes showing lead actors of heroes usingtobacco increased from 22 in 1991 to 54 in 2002.
Of the 110 Hindi movies produced in the year 2004-2005,89
% depicted tobacco use .The lead actors were shown smoking
in 76% of these movies.
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HOW THEY DO IT
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Country or region Production in thousands of
tons
China 2,298.8
India 595.4
Brazil 520.7
United States 408.2
European Union 314.5
Zimbabwe 204.9
Turkey 193.9
Indonesia 166.6
Russia 116.8
Malawi 108.0
http://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/Zimbabwehttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Malawihttp://en.wikipedia.org/wiki/Malawihttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Zimbabwehttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/China8/2/2019 Final Tobacco (1)
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Smoking is an addiction
The facts on smoking indicate that smoking is very much an addiction, similar to
heroin and cocaine. The main ingredient in tobacco, nicotine, stimulates the portion
of the brain that is connected with a pleasurable feeling. The neurotransmitter,
dopamine, controls the desire to consume drugs. Nicotine has been shown to
increase dopamine levels in the pleasurable portion of the brain. This feeling is
quickly realized, within 10 seconds of the inhalation of nicotine and dissipates soonafter the cessation of smoking. This causes cravings and the subsequent use of
nicotine to calm the craving. This repetitive process; craving, satisfaction, craving;
associated with symptoms of withdrawal is indicative of addiction.
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Irritability
Nicotine users can experience increased irritability when going through nicotine
withdrawal.
Sleep disturbances
A person going through nicotine withdrawal can experience unpleasant sleep
disturbances.
Decreased appetite
Another common withdrawal symptom of nicotine is an decreased appetite. This causesmany people, especially women, to resume smoking.
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India: Tobacco Industry
Cigarette Production 90 BillionCigarette Imports 200 Million
Cigarette Exports 1.5 Billion
Tobacco Industry
(From Tobacco Atlas, 2006)
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Standardised mortality per 100,000 per yearLife-long
nonsmokerCurrent cigarette
smokerRelative risk Attributable %
CancerLun 24 537 22.4 87U er res irator 1 27 24.5 89Bladder 18 53 2.9 36
Pancreas 18 38 2.1 25Oeso ha us 9 68 7.6 66Kidne 8 23 3.0 37
Ischaemic heart 500 970 1.9 22Aortic aneur sm 24 98 4.1 48Stroke 147 328 2.2 27
COPD 39 378 9.7 72
All diseases 788 2520 3.2 40
Diseases Caused by Smoking: CPSII Study: Men
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40 55 70 85 100
Age
0
20
40
60
80
100
%Al
ive 59
12
80
33
80
33
Doll et al BMJ 1994
7.5 years
Current cigarette
smokers
Never smoked
regularly
Overall risk to smokers and never-smokers
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Health benefits of smoking cessation
Increased longevity
Stabilisation of lung cancer risk (but not absolute
decline)
Heart disease risk declines towards non-smokerlevel over 10 years
Improved reproductive health
Improved recovery from surgery
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THE QUIT PLANTREAT YOURSELF WELL
DRINK LOTS OF WATER
CHANGE YOUR ROUTINES
REDUCE STRESS
DEEP BREATHING
REGULAR EXERCISE
DO SOMETHING ENJOYABLE EVERYDAY
INCREASE NON-SMOKING SOCIAL SUPPORT
OTHER IDEAS ?
Effects of quitting
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Effects of quitting
20 mins:
8 hours:
24 hours:
2-12 weeks:
3-9 months:
5 years:
blood pressure and pulse rate return to normal
blood nicotine & CO halved, oxygen back to normal
CO eliminated; lungs start to clear mucus etc.
circulation improves.
lung function increased coughs decrease
risk of lung cancer halved compared to continuedsmoking;
Source: Health Education Authority
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Nonsmokers 1-14 cigs 15-24 25 +
Smoking habit
0.0
4.0
8.0
12.0
16.0
20.0
Rateper1000personyears
CPS2
0.00.6 0.6
1.1
45-54
0.1
1.7
2.73.9
55-64
0.3
4.5
7.1
9.265-74
0.6
7.0
13.2
17.9
75-84
Lung cancer risk by age and smoking habit
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40 50 60 70 80
Age
0
500
1000
1500
Lungcancerdeathsp
er100,0
00
Currentsmokers
Never
smokers
quit 30-39
quit 40-49
quit 50-54
quit 55-59
quit 60-64
Halpern JNCI 1993: CPS2 data
Lung cancer risk by age of quitting
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1950 1975 2000 2025 2050
Year
0
100
200
300
400
500
Cumu
lative
dea
ths
fro
mt
obacco
(m
illions
)
Trend
520
70
220
Source: Peto et al
Scenarios for future deaths from tobacco
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1950 1975 2000 2025 2050
Year
0
100
200
300
400
500
Cumu
lative
dea
ths
fro
mt
obacco
(m
illions
)
If smokinguptake halves
by 2020
Trend
520
70
220
500
Source: Peto et al
Scenarios: impact of prevention
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1950 1975 2000 2025 2050
Year
0
100
200
300
400
500
Cumu
lative
dea
ths
fro
mt
obacco(m
illions
)
If adult smokinghalves by 2020
If smokinguptake halves
by 2020
Trend
520
70
220
190
500
340
Source: Peto et al
Scenarios: impact of cessation
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REASONS TO STOP SMOKING
To live longer
Better breath
You will save a lot of money
You will be around to see your grand children You wont harm people around you
You will cough less
You will not have to hide the habit from your family
You will be able to taste & smell food better Your teeth will become whiter
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HOW TO STOP
Set a date for quitting
If u feel like smoking chew a gum or suck on hard candy
instead.
Keep yourself busy and occupied
Change your morning routine
Put away your ash trays and cigarettes
Eat regular meals
Reward yourself at the end of the day by going for a movie orout for dinner..
l h
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Health concerns
Do you think smokeless tobacco use is good for yourhealth? Good: (8%)
Neither good nor bad: (10%)
Not good: (81%)
Do you think smoking is good for your health? Good: (8%)
Neither good nor bad: (6%)
Not good (85%)
To what extent, if at all, has smoking damaged your
health? Not at all: (2%)
A little: (34%)
Very much: (92%)
Dont know: (10%)
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CONCLUSIONS
Tobacco production is an important source of income for
Indias farmers.
Manufacturing, particularly of bidis, is also a source of
employment and hence of income for a large number of
people.
To be effective, measures to control the use of tobacco would
need to address all forms of consumption, not only cigarettes.
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Presented By-
Dolly Rathod
Mariyam Khatib
Onkar Sawant
Rishabh Engineer
Sneha Iyer
Siddhi Nalawade
Wagisha Singh
Yashika Malhotra
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