Final Tobacco (1)

8/2/2019 Final Tobacco (1)

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INDIAN TOBACCO

INDUSTRY


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ORIGIN OF TOBACCOTobacco is a plant that grows natively in North and South America. It is in the samefamily as the potato, pepper and the poisonous nightshade, a very deadly plant.

The seed of a tobacco plant isvery small. A 1 ounce samplecontains about 300,000 seeds!

It is believed that Tobaccobegan growing in theAmericas about 6,000 B.C.!

As early as 1 B.C., AmericanIndians began using tobaccoin many different ways, suchas in religious and medicinal

practices.

Tobacco was believed to be acure-all, and was used to dresswounds, as well as a pain killer.Chewing tobacco was believed torelieve the pain of a toothache!


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HISTORY In India the tradition of chewing tobacco has

been from age old centuries.

Production of cigarettes is 90% of total

production of tobacco related products in the

rest of the world.

In India Tobacco is an important commercial

crop grown.

Tobacco production occupies the third position

in the world with an annual production of about

725 Million Kgs.

As an exporter of tobacco, India ranks sixth in

the world next to Brazil, China, USA, Malawi and

Italy. After China, India is the second largest producer

of tobacco in the world.

Of the total tobacco produced in the country,

around 48% is consumed in the form of chewing

tobacco, 38% as bidis, and 14% as cigarettes.

Today Indias per capita consumption ofcigarettes in India is a tenth of the world average


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India has witnessed an unexpected increase in its tobacco exports, which has escalated by 55% to reach

at $169 million in first quarter of 2008.

The biggest player in India Tobacco industry is ITC with a market share of 72%. Although it has been said

that cigarette smoking is injurious to health but still, there is an increasing in the profit margin of the

Indian Tobacco Company.

With its wide range of invaluable brands, it leads from the front in every segment of the market.

It's highly popular and highly consumed list of brands include Insignia, India Kings, Classic, Gold Flake, Silk

Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.


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PRODUCTION OF TOBACCO IN

INDIA

IntroductionIndia is the third largest producer and eighth largest exporter of tobaccoand tobacco product in the world. While India's share in the world's area undertobacco crop has risen from 9% to 11% in the last 3 decades, its share inproduction has inched up from 8% to 9% intobacco industry. Asia and America,together account for 75% of world's production of tobacco. China, USA and Indiaare the three leading tobacco-producing nations in the world

Productionarea Andhra Pradesh, Gujarat and Karnataka account for the major portion (80%)

of raw tobacco production in India. These states produce FCV tobacco, biditobacco, natu tobacco, cigar tobacco, cheroot tobacco and snuff tobacco.Other states which manufacture tobacco are Maharashtra, Orissa, TamilNadu, West Bengal, UP and Bihar.


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PICTURES

RATIO FACTORY


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The tobacco industry

Tobacco is an extremely important commercial crop in India.

It is also the worlds second largest consumer of tobacco products.

Cigarettes (14% of total market share) over other traditional tobacco products

such as bidis, chewing tobaccos, snuff and shisha, which together account for the

balance of 86%.

Tobacco provides a livelihood to 38 million people, and its economic contribution

to Indias GNP..


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The Smokeless Industry

Popular among rural and urban consumer

smokeless tobacco is also much more popular among womanthan smoking

Smokeless tobacco products in India include khaini, gutka,mawa, gudhaku, and zarda.

Another product, pan masala, is often confused with gutkabecause it is packaged the same but it does not contain tobacco.


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Market Share of Top India SmokelessBrands Retail Volume (%)

BRAND COMPANY NAME 2011

RMD guthkha Dhariwal Industries 12.5

Dilbagh Som Sugandh Industries 6

Tulsi Dharampal Satyapal 3.7

Baba Dharampal Satyapal 3.5

Goa Shree Meenakshi Food

Products

3.5

Pan parag Kothari products 2


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Type of Smokeless Tobacco Description

Khaini/ Kharra Mixture of sun-dried tobacco and lime.

Gutka (Gutkha) A dry mixture of crushed areca nut, tobacco,

catechu (spices), lime, aromas and flavourings

as well as other activities.

Pan Masala General term for areca nut product. Does notusually contain tobacco and is often confused

with Gutka.

Mawa Uses shavings of areca nut, tobacco and lime.

Gudhaku A paste made of tobacco and molasses.

Zarda Raw tobacco that is scented using spices such assaffron.


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INTERESTING FACTS

There are about 4000 chemicals , and out of the 100 identified poisons , 63 are

known to cause cancer.

Nicotine is an addictive drug which takes only 6 sec to reach the brain.

Smoking kills more people than cocaine ,heroin ,alcohol , fire automobiles

accidents , suicides and AIDS combined.

Every 8 sec some one in the world dies due to tobacco related illness.

More than 3 million people under the age of 18 smoke about a billion cigarettes

each year.

Smoking is responsible for every 1 out of 5 American death.

A person who smokes dies an average 7 years earlier to someone who does not

smoke.


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TOBACCO INGREDIENTS

HERE ARE SOME INGREDIENTS FOUND IN TOBACCO

Arsenic (rat poison)

Acetic acid (hair dye and a photo developer)

Acetone (nail polish remover)

Ammonia (typical household cleaner)

Benzene (rubber cement)

Cadmium (found in batteries)

Carbon monoxide (poison)

Hydrazine (used in fuel for jet and rockets) Formaldehyde (used to embalm dead bodies)

Naphthalene (used in explosives , moth balls & paint pigments)


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WHY PEOPLE SMOKE

PEER PRESSURE

THEY THINK ITS COOL

THEIR PARENTS SMOKE

THEY WANT TO BE SKINNY (FASHION)

THEY FIND IT RELAXING

REBELLION


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How TobaccoCompaniesTarget Youth


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TEEN SMOKING

Decision to start smoking is almost always made in the teen

years.

Smoking is the #1 preventable cause for premature death.

90% of adult smokers are addicted to tobacco before they

reach the age of 18 and currently the age of initiation of

tobacco is 11.


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HARMING OTHERS

An estimated 3000 non smoking Americans die of lung cancer

every year.

Kids who have 2 smoking parents are more likely to become

smokers than the kids who have non smoking parents.

Secondhand smoke from a parents cigarette increases a childs

chances for middle year problems.


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LONG TERM AND SHORT TERM AFFECTS

Numerous studies have evaluated the adverse health effectssmoking has on the body and the economy. The most seriousfacts on smoking related health and economic risks are listedbelow.

Smoking can cause chronic lung disease , coronary heart diseaseand stroke.

It can cause cancers of: cervix, pancreas and kidneys

Nicotine causes short term increase in blood pressure, heart rateand flow of blood from heart.

Arteries narrow 90% of all lung cancer deaths can be directly contributed to

smoking. In addition to that, smoking is responsible for 80 to 90% ofall deaths related to chronic lung diseases.


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EFFECT OF CONSUMING TOBACCO

Oral cancer Lung cancer


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Adverse effects of chewing tobacco

Many people believe, wrongly, that chewing tobacco is a safe alternative to smoking.

However this is hardly the case as the body suffers from multiple adverse health effectsof tobacco. Recent studies have shown that chewing tobacco is not a safe alternative

to smoking tobacco.

What are the dangers associated with chewing tobacco?

quitting process much more challenging. Chewing tobacco is highly addictive.

In the duration of a half hour chew, the average smokeless tobacco user ingests an

amount of nicotine which is equivalent to the amount in 4 cigarettes.

It would take nearly 60 cigarettes to equal the amount of nicotine in a single can of

chewing tobacco.

Many users find it necessary to chew while they sleep because they have becomeentirely dependent on the product.

Chewing tobacco, also called smokeless tobacco or snuff, contains over 25

carcinogens or cancer causing agents.


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STRATEGIES OF TOBACCO

INDUSTRIES

1. SOCIAL ENVIRONMENTAL FACTOR

2. LIFESTYLE


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Cigarette consumption makes up a small portion of the tobacco market in India,

only 14% of tobacco products sold are cigarettes.

The tax increase has also led to many unfiltered brands being removed from the

market. ITC Ltd stopped unfiltered cigarette production entirely and some

companies have launched filter versions of their most popular unfiltered brandsto maintain their customers.

The cigarette market in India is controlled by four locally established companies,

but most companies also have close ties to international tobacco companies.

THE CIGARETTE INDUSTRY


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Light and Low Tar Cigarette

By engaging in this deception, [the tobacco

companies] dramatically increased their sales of

low tar/light cigarettes, assuaged the fearsof smokers about the health risks of smoking, and

sustained corporate revenues in the face of

mounting evidence about the health effects of

smoking..."

Th Bidi I d t


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The Bidi Industry

Bidis are slim hand-rolled, unfiltered cigarettes that are rolled in brown tendu or

temburni leaves and held together by a string. The product is often flavoured, and in

general bidis are stronger tasting than regular cigarettes.

Bidis are cheaper than cigarettes which makes them very popular in rural areas andamong the poor.

bidis are the number one tobacco product used in India, very little is actually known

about the organization of the bidi industry. Bidi production is fragmented and because

most brands are hand-rolled in individual homes on a small scale, the bidi industry is

considered to be a cottage industry.

In 1995 the Ministry of Statistics and Programme Implementation estimated there wereover 6,600 bidi manufacturers in India, compared to 40 cigarette factories and 55

smokeless tobacco factories,

bidi manufacturers greatly outnumber other types of product manufacturers.

A woman sitting at home rolling 100 sticks a day qualifies as a bidi factory.

The bidi manufacturing industry is divided into two different sectors: organized andunorganized. The organized sector is factory based.

Leading Bidi Companies and Brands


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Company Location Production & Distribution Brands

1.Bharat

beedi works

Mangalore Produces 60 million bidis a day.

Popular in North and West India

Part of the Bharath Group

Thirty brand

beedies

2.Kerala

Dinesh Beedi

Workers

Coperative

Kerala Produces 30 million bidis a day.

Market covers Kerala, Tamil Nadu

and Karnataka.

Kerala dinesh

beedi

Leading Bidi Companies and Brands

3.Mangalore

ganesh beedi

works

Tamil nadu,

karnataka

Produces 20 billion bidis

annually

Network of 30 branches

501

4. Pataka Biri

Manufacturing

Co Ltd

Delhi Produces 100 million bidis a day

Has 10 factories (2004)

502 pataka

beedi

5. Rajah Group

(Kajah Beedi

Group)

Tamil nadu,

Kerala,

Maharas-

htra

Cooperative of four different

companies

Kajah beedi

action beedi


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Women and

Tobacco

"Women are a major target of

opportunity for the tobacco industry,

which needs to recruit new users to

replace the nearly half of currentusers who will die prematurely from

tobacco-related diseases."


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Slim cigarettes targeting

women

female smoking population is currently verysmall (about 3%),21 cigarette companies inSince 2007, slim cigarette brands have beenlaunched to appeal to women smokers.

The first slim cigarette to hit the Indian market was the Stellar

Slims brand by Godfrey Phillips in 2007. The brand is marketedas having lower levels of nicotine with the satisfaction of a regularcigarette.

In 2008, ITC Group launched Wills Classic Verve slimcigarettes targeted at women and first time smokers. ITCdescribes the brand packaged in a shiny red as


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The tobacco industry engages in a comprehensive marketing strategy to create theimpression that tobacco use is widespread and acceptable. These strategies include direct

advertising (ads on TV or in magazines and at point of sale) and indirect advertising such

as sponsorship of sports and concerts, product placement, and brand stretching.

Examples include:

In 2010, Godfrey Phillips India broke into the Indian chewing industry with the launch of Pan Vilas, a

premium pan masala brand, and planned to invest Rs 1 billion over three years on marketing the

product. Nita Kapoor, vice president of marketing and corporate affairs said in reference to promoting

Pan Vilas that the company would push this product aggressively to penetrate deeper in the

market. the successful marketing of a pan masala brand will allow Godfrey Phillips easier access to the

smokeless tobacco market. The company plans to launch a zarda product by the end of 2013.


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ToBaCcO industry relying on movies for brand

promotion

The tobacco industry is increasingly lean9ng on movies for

the promotion of its business in INDIA & several other

countries following the ban on tobacco advertising, the WHO

has warned.A survey of popular films has shown that tobacco brand

displays exploded in bollywood after its advertising was

banned in the media in 2004. Of the 395 top grosser

In 1990-2002,76 % depicted the use of tobacco. The

percentage of scenes showing lead actors of heroes usingtobacco increased from 22 in 1991 to 54 in 2002.

Of the 110 Hindi movies produced in the year 2004-2005,89

% depicted tobacco use .The lead actors were shown smoking

in 76% of these movies.


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HOW THEY DO IT


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Country or region Production in thousands of

tons

China 2,298.8

India 595.4

Brazil 520.7

United States 408.2

European Union 314.5

Zimbabwe 204.9

Turkey 193.9

Indonesia 166.6

Russia 116.8

Malawi 108.0
http://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/Zimbabwehttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Malawihttp://en.wikipedia.org/wiki/Malawihttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Zimbabwehttp://en.wikipedia.org/wiki/European_Unionhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/China


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Smoking is an addiction

The facts on smoking indicate that smoking is very much an addiction, similar to

heroin and cocaine. The main ingredient in tobacco, nicotine, stimulates the portion

of the brain that is connected with a pleasurable feeling. The neurotransmitter,

dopamine, controls the desire to consume drugs. Nicotine has been shown to

increase dopamine levels in the pleasurable portion of the brain. This feeling is

quickly realized, within 10 seconds of the inhalation of nicotine and dissipates soonafter the cessation of smoking. This causes cravings and the subsequent use of

nicotine to calm the craving. This repetitive process; craving, satisfaction, craving;

associated with symptoms of withdrawal is indicative of addiction.


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Irritability

Nicotine users can experience increased irritability when going through nicotine

withdrawal.

Sleep disturbances

A person going through nicotine withdrawal can experience unpleasant sleep

disturbances.

Decreased appetite

Another common withdrawal symptom of nicotine is an decreased appetite. This causesmany people, especially women, to resume smoking.


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India: Tobacco Industry

Cigarette Production 90 BillionCigarette Imports 200 Million

Cigarette Exports 1.5 Billion

Tobacco Industry

(From Tobacco Atlas, 2006)


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Standardised mortality per 100,000 per yearLife-long

nonsmokerCurrent cigarette

smokerRelative risk Attributable %

CancerLun 24 537 22.4 87U er res irator 1 27 24.5 89Bladder 18 53 2.9 36

Pancreas 18 38 2.1 25Oeso ha us 9 68 7.6 66Kidne 8 23 3.0 37

Ischaemic heart 500 970 1.9 22Aortic aneur sm 24 98 4.1 48Stroke 147 328 2.2 27

COPD 39 378 9.7 72

All diseases 788 2520 3.2 40

Diseases Caused by Smoking: CPSII Study: Men


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40 55 70 85 100

Age

0

20

40

60

80

100

%Al

ive 59

12

80

33

80

33

Doll et al BMJ 1994

7.5 years

Current cigarette

smokers

Never smoked

regularly

Overall risk to smokers and never-smokers


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Health benefits of smoking cessation

Increased longevity

Stabilisation of lung cancer risk (but not absolute

decline)

Heart disease risk declines towards non-smokerlevel over 10 years

Improved reproductive health

Improved recovery from surgery


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THE QUIT PLANTREAT YOURSELF WELL

DRINK LOTS OF WATER

CHANGE YOUR ROUTINES

REDUCE STRESS

DEEP BREATHING

REGULAR EXERCISE

DO SOMETHING ENJOYABLE EVERYDAY

INCREASE NON-SMOKING SOCIAL SUPPORT

OTHER IDEAS ?

Effects of quitting


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Effects of quitting

20 mins:

8 hours:

24 hours:

2-12 weeks:

3-9 months:

5 years:

blood pressure and pulse rate return to normal

blood nicotine & CO halved, oxygen back to normal

CO eliminated; lungs start to clear mucus etc.

circulation improves.

lung function increased coughs decrease

risk of lung cancer halved compared to continuedsmoking;

Source: Health Education Authority


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Nonsmokers 1-14 cigs 15-24 25 +

Smoking habit

0.0

4.0

8.0

12.0

16.0

20.0

Rateper1000personyears

CPS2

0.00.6 0.6

1.1

45-54

0.1

1.7

2.73.9

55-64

0.3

4.5

7.1

9.265-74

0.6

7.0

13.2

17.9

75-84

Lung cancer risk by age and smoking habit


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40 50 60 70 80

Age

0

500

1000

1500

Lungcancerdeathsp

er100,0

00

Currentsmokers

Never

smokers

quit 30-39

quit 40-49

quit 50-54

quit 55-59

quit 60-64

Halpern JNCI 1993: CPS2 data

Lung cancer risk by age of quitting


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1950 1975 2000 2025 2050

Year

0

100

200

300

400

500

Cumu

lative

dea

ths

fro

mt

obacco

(m

illions

)

Trend

520

70

220

Source: Peto et al

Scenarios for future deaths from tobacco


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1950 1975 2000 2025 2050

Year

0

100

200

300

400

500

Cumu

lative

dea

ths

fro

mt

obacco

(m

illions

)

If smokinguptake halves

by 2020

Trend

520

70

220

500

Source: Peto et al

Scenarios: impact of prevention


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1950 1975 2000 2025 2050

Year

0

100

200

300

400

500

Cumu

lative

dea

ths

fro

mt

obacco(m

illions

)

If adult smokinghalves by 2020

If smokinguptake halves

by 2020

Trend

520

70

220

190

500

340

Source: Peto et al

Scenarios: impact of cessation


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REASONS TO STOP SMOKING

To live longer

Better breath

You will save a lot of money

You will be around to see your grand children You wont harm people around you

You will cough less

You will not have to hide the habit from your family

You will be able to taste & smell food better Your teeth will become whiter


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HOW TO STOP

Set a date for quitting

If u feel like smoking chew a gum or suck on hard candy

instead.

Keep yourself busy and occupied

Change your morning routine

Put away your ash trays and cigarettes

Eat regular meals

Reward yourself at the end of the day by going for a movie orout for dinner..

l h


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Health concerns

Do you think smokeless tobacco use is good for yourhealth? Good: (8%)

Neither good nor bad: (10%)

Not good: (81%)

Do you think smoking is good for your health? Good: (8%)

Neither good nor bad: (6%)

Not good (85%)

To what extent, if at all, has smoking damaged your

health? Not at all: (2%)

A little: (34%)

Very much: (92%)

Dont know: (10%)


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CONCLUSIONS

Tobacco production is an important source of income for

Indias farmers.

Manufacturing, particularly of bidis, is also a source of

employment and hence of income for a large number of

people.

To be effective, measures to control the use of tobacco would

need to address all forms of consumption, not only cigarettes.


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Presented By-

Dolly Rathod

Mariyam Khatib

Onkar Sawant

Rishabh Engineer

Sneha Iyer

Siddhi Nalawade

Wagisha Singh

Yashika Malhotra

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