8/9/2019 fhgfgfhgf
1/14
Department of Business Management & Entrepreneurship
College of Arts and Sciences
San Beda College
COURSE SYLLABUS
Second Semester, AY 2014-2015
Course Code: MGTL2Course Title: Business PlanningPre Requisite: MGT01Semester ofered: Second SemesterCredit: Three (3) UnitsName o Course Proessor: Mr. Marc a!id ". #chacoso$ MB#Email Address: c%ingda!id&gmail.comConsultation Hours: M' 1030am*1100am$ 230+m*300+m$ T*T, 1030*1100
S#- B# "/LLG S/- ST#TM-T
San Beda College envisions a community tat is ully uman! "olly Cristian! truly #ili$ino! glo%ally& com$etitive'
S#- B# "/LLG MSS/- ST#TM-T
San Beda College aims to orm its mem%ers in ait ( fdes)! *no"ledge (scientia)! virtue (virtus) and inculcate in tem te Benedictinecore values o $rayer and "or* (ora et labora)tat include study! community! $ursuit o $eace'
"ourse ssentials
Business Planning+Entre$reneurial ,anagement is a -&unit course tat ocuses on te introduction and $ractice o Business $lanning conce$ts
te enancement o a student.s a%ility to create ideas! %ring it to reality and $lan e/ecution is te core o tis course' Te course "ill e/$osestudents to entre$reneurial tin*ing! %eavior! attitudes and $ersonality tendencies' Te course "ill allo" te students to $ractice 0ndustryanalysis and ormat to"ards te creation o mar*eting! o$erational and 1nancial strategies'
8/9/2019 fhgfgfhgf
2/14
"/US G/#LS
2' 0ntegrate industry! e/ternal data and $erson resources to"ards identi1cation o %usiness o$$ortunities3' 4udge %usiness easi%ility using economic and socio demogra$ic data! including industry inde/es-' Evaluate mar*et researc data as a contri%utor to %usiness easi%ility5' 6tili7e entre$reneurial mind setting in te ormulation o %usiness $lan8' Presentation o te $lan in class! in ront o a $anel or investors
9' Assess %usiness interaction to"ards diferent cultures' 0ntegrate legislation to"ards te acceleration o %usiness gro"t! Entre$reneurial mind setting and 1nancial literacy
"/US /B"TS
1. DiscussEntre$reneurial mindset (te ric vs te $oor)3' Evaluate income generating options towards the achievement o organizational or lie goals. (employment vs Business or Employment
plus business towards lieorganizational goals)!. Describe and ;emonstrate Business
8/9/2019 fhgfgfhgf
3/14
*.+mployment vs. business
or business andemployment towards
life)organiational goal
C< -! 2'Te studentssould %e a%le toidentiy $ersonalresources! identiyindustry orces andenvironmentalvaria%les tat "illserve ascontri%utingevidence to%usiness
easi%ility
3 "ee*s
(9rs&suggested toold s$ecialsession sotis can %electuredduring te1rst t"o"ee*s to
allo" testudentsmore time tocom$lete teout$utrequired')
2'0nisde&out analysis3'$orters 8 orces-'PEST analysis5'com$etitors cec*
*lecture&$resentation in ronto $eers "ito$$ortunity to %ecross e/amined %y$eers
*class$resentation(see gradingru%ric usingsu$$ortingdetails)&recitations inorm o crosse/aminationquestions
C< 5! 9 2'Students sould%e a%le to "rite atorouglyevaluatedmar*eting $lan
5 "ee*s 2'Target mar*eting3' mar*eting 5$.s-'target a"arenessand sales conversionrates5' mar*et researc
&lecture&$resentation in ronto $eers "ito$$ortunity to %ecross e/amined %y$eers
*class$resentation(see gradingru%ric usingsu$$ortingdetails)
8/9/2019 fhgfgfhgf
4/14
and mar*et survey &recitations inorm o crosse/aminationquestions&actual "rittenmar*eting $lan
re$ort&Tas* re$ort
Midterm 4am (ma5 6e 7ritten$ +anel re+ort$ or acti!it5 such as +roduct e4hi6it or actualselling)
2'Students sould%e a%le to "rite atorouglyevaluatedorgani7ational ando$erations $lan'
3 "ee*s 2'4o% descri$tions3'in$ut $rocessout$ut-'Purcasing&eed%ac* rame"or*
&lecture&$resentation in ronto $eers "ito$$ortunity to %ecross e/amined %y$eers
*class$resentation(see gradingru%ric usingsu$$ortingdetails)
&recitations inorm o crosse/aminationquestions&actual "ritten
8/9/2019 fhgfgfhgf
5/14
C< 8!9 2'Students sould%e a%le to "rite a
torouglyevaluated #inancial$ro>ection and%udget $lan
3 "ee*s *class$resentation
(see gradingru%ric usingsu$$ortingdetails)&recitations inorm o crosse/aminationquestions&actual "ritten#inancial and%udget $lanre$ort
&Tas* re$ort
C< 5 2'Students must%e a%le to deend%usiness easi%ilityin ront o te classor $anel o >udges
3 "ee*s &Business $lan$re$ared
&deense in class or$anel and te li*e
8/9/2019 fhgfgfhgf
6/14
mind&setting andenancement o1nancial literacy3' 0dentiy andEvaluate actorstat renders
e/isting la"sidenti1ed innum%er 2 tatseems inadequateto serve its$ur$ose-' create ne"legislation orrevise e/istingla"s to acievete courseo%>ectives
discussed
&recitations inorm o crosse/aminationquestions&actual "rittendrat o a la" or
la" revisionre$ort&Tas* re$ort
"ourse e8uirements2'
8/9/2019 fhgfgfhgf
7/14
CriteriaBeginning (40-49)
Developing(50-59) Novice (60-71) Competent(72-86) Accompli!e"(87-98)
#$mmar%
Restates instudents own
words main detailsof a text without
opinions
Hasno major
supporting details,plagiarizes(copies
and pastesinformation),
includes opinions
Hasless than50% of major
supporting ideas, excessiephrasing from original, no
opinions
(some ! less than 50% ofpossi"le supporting
concepts)
Has at least 50% "ut less
than #0% of majorsupporting ideas, attempts
to use own words noopinions
Hasmost major supporting
ideas, some phrasing fromoriginal, no opinions
($ost #%&'0% of major
supporting ideas)
Hasall major supporting
ideas entirel in thestudents own words, no
opinions
'% to t least '*% of
major supporting ideas
Te Ta%le %elo" summari7es te ma>or com$onents and most o te su$$orting details tat "ill %e required on te course:
Section% Mareting plan 'uestions that must e
Ans(ered include ut ma$
not e limited to the
follo(ing%
Re)uired supporting details
include ut are not limited
to the follo(ing%
1. $roduct -escription hat makes your productdifferent from the products
existing in the market/
Type of innovation, marketneed or want satisfied,
comparison with competingproducts
2. Target 0arket ho is your target market/
hy them/
0arket -emographics,
$sychographics, and iche0arket specifics.
#esearch supporting rationale
for choosing the target market.*. 0arket %nalysis and 0arket#esearch
hy will Customers buy yourproduct/
ow often will they buy your
$orters 3 forces model$+4T analysis
0arket test and survey results
8/9/2019 fhgfgfhgf
8/14
product/hy will they choose you
over other available products/hat is your edge over
competing firms/hat opportunities or threats
did you see in the market andindustry/
Competitor check
5. 0arketing 4trategies %wareness targets/4ales conversion targets/
$roduct costing and pricing/-istribution strategies/
0ark(up
$romotion strategies andpotential level of awareness it
can generate4ales strategies and sales
targets vs breakeven point andCost breakdown, receipts of
supplies, !uotations fromsuppliers etc.
$ricing comparison withcompetitors.
Section% Organi*ational and
management planEnd o $eriod re$orting(tem$lates! rationale!e/$ectations!integration to $lanning)
#e!uired supporting details
include but are not limited tothe following6
7ision)0issionow do you see your businessin 3(18 years/ hat is theactivities line up for its
answers
8/9/2019 fhgfgfhgf
9/14
fulfillment/ hatdepartmental action plans do
you have in place/
4trengths and weaknesses hat connections, skillsuni!ue resources and other
resources do you have or not
have/
#esources they are based upon
'ntellectual propertyre!uirements and
considerations
-O you re!uire copyrights,patents/
#ationale, type of '$#,re!uirements, how much,
affectivity/
&egal structure hat for of business will youregister/
%dvantages taken advantageof and action plans to
minimie disadvantagess
0anagement tasks reporting,meetings, policies and other
standard decision makingprocesses
ow often will you meet andtransmit reports/ hat are
your standard operationsprocedures
%ctual templates, rationalesand lists of procedures
9ob descriptions and
performance appraisal
hat methods of $% are you
going to implement/ hat arethe core tasks duties and
responsibilities of all positionsin your business/
%ccounting and legal :udgets, ledgers, ;ournals,legal responsibilities and who
will accomplish them/
:reakdown of :udgets,ledgers, ;ournals explain how
it is used"
'nsurance hat type of insurance
4ecurity 'nventory and financialsecurity systems
'nventory control, policies andprocedure, budget li!uidation
etc.
+roduction and Operations
planEnd o $eriod re$orting(tem$lates! rationale!
8/9/2019 fhgfgfhgf
10/14
e/$ectations!integration to $lanning)
the following
8/9/2019 fhgfgfhgf
11/14
"aste management
End o $eriod re$orting(tem$lates! rationale!e/$ectations!integration to $lanning)
Templates, fre!uency,rationale, expectations,
contingency creation.
inancial Plan
Pro>ected incomestatement
Budget $er account!"it s$eci1c %asis ote 1gure andallocations o suc'
Pro>ected Cas #lo" Basis or 1gures(recei$ts! quotations!etc)
Pro>ected Balance seet Basis or 1gures(recei$ts! quotations!etc)
Brea*&even $oint Basis or 1gures(recei$ts! quotations!etc) and %rea* do"n oe/$enses
(0 multi$le $roducts aresold! consider te salesmi/ in its com$utation&-rdyear students)
#inancial ratios Com$utations andinter$retations(%inimum: iquidity!Pro1ta%ility)
8/9/2019 fhgfgfhgf
12/14
0nvestment A$$raisal(%inimum) D -rdyearstudents
&Pay%ac* Period
&Net Present alue
Consider te "eigtedaverage cost o ca$ital%ased on te $ro$osed1nancing sceme
Cec*ing accounts orsales! 0nventory$urcases! "or*ingca$ital and #inancialca$ital
Cec*ing accounts!$romise letter to o$en'
Pre&o$erating %udgetand $ro>ectede/$enses'
4ournal and edgers
All costs and costingmetodology'
At least "it res$ect tote $roduct unit
Course References
,ntroduction to Entrepreneurship, @th+dition, :y -onald Auratko, Cengage &earning, Copyright 288B
Managing Small Businesses, an +ntrepreneurial +mphasis by Carlos 0oore, Cengage &earning, copyright 2818-e( .enture Creation/ 3theditionby Aathleen %llen Cengage learning, copyright 2818
#eferences6
Essentials of Management, @th+dition, byAndrew Dubrin, Cengage &earning, Copyright 288B.
Essentials Organi*ational eha"ior managementbyAndrew Dubrin, Cengage &earning, Copyright 288B.
Strategic ManagementConcepts by =red -avid, 11th+dition, 288, $rentice all+rinciples of Contemporar$ Maretingby -avid Aurt Cengage learning, 288@
#heor$ of Strategic Managementby ?areth 9ones, Cengage learning 2818
8/9/2019 fhgfgfhgf
13/14
Pre$ared %y:
,arc ;avid C' Acacoso' ,BA#aculty;e$artment o Business ,anagement and Entre$reneursi$
A$$roved %y:
;r' Antonino A' ,anaanProgram Cair$erson;e$artment o Business ,anagement and Entre$reneursi$
Noted %y:
;r' 4ore ,' Ala>ar! CPAAssociate ice&;ean! Accountancy and Business ClusterCollege o arts and sciences
8/9/2019 fhgfgfhgf
14/14