8/9/2019 fhgfgfhgf

1/14

Department of Business Management & Entrepreneurship

College of Arts and Sciences

San Beda College

COURSE SYLLABUS

Second Semester, AY 2014-2015

Course Code: MGTL2Course Title: Business PlanningPre Requisite: MGT01Semester ofered: Second SemesterCredit: Three (3) UnitsName o Course Proessor: Mr. Marc a!id ". #chacoso$ MB#Email Address: c%ingda!id&gmail.comConsultation Hours: M' 1030am*1100am$ 230+m*300+m$ T*T, 1030*1100

S#- B# "/LLG S/- ST#TM-T

San Beda College envisions a community tat is ully uman! "olly Cristian! truly #ili$ino! glo%ally& com$etitive'

S#- B# "/LLG MSS/- ST#TM-T

San Beda College aims to orm its mem%ers in ait ( fdes)! *no"ledge (scientia)! virtue (virtus) and inculcate in tem te Benedictinecore values o $rayer and "or* (ora et labora)tat include study! community! $ursuit o $eace'

"ourse ssentials

Business Planning+Entre$reneurial ,anagement is a -&unit course tat ocuses on te introduction and $ractice o Business $lanning conce$ts

te enancement o a student.s a%ility to create ideas! %ring it to reality and $lan e/ecution is te core o tis course' Te course "ill e/$osestudents to entre$reneurial tin*ing! %eavior! attitudes and $ersonality tendencies' Te course "ill allo" te students to $ractice 0ndustryanalysis and ormat to"ards te creation o mar*eting! o$erational and 1nancial strategies'

8/9/2019 fhgfgfhgf

2/14

"/US G/#LS

2' 0ntegrate industry! e/ternal data and $erson resources to"ards identi1cation o %usiness o$$ortunities3' 4udge %usiness easi%ility using economic and socio demogra$ic data! including industry inde/es-' Evaluate mar*et researc data as a contri%utor to %usiness easi%ility5' 6tili7e entre$reneurial mind setting in te ormulation o %usiness $lan8' Presentation o te $lan in class! in ront o a $anel or investors

9' Assess %usiness interaction to"ards diferent cultures' 0ntegrate legislation to"ards te acceleration o %usiness gro"t! Entre$reneurial mind setting and 1nancial literacy

"/US /B"TS

1. DiscussEntre$reneurial mindset (te ric vs te $oor)3' Evaluate income generating options towards the achievement o organizational or lie goals. (employment vs Business or Employment

plus business towards lieorganizational goals)!. Describe and ;emonstrate Business

8/9/2019 fhgfgfhgf

3/14

*.+mployment vs. business

or business andemployment towards

life)organiational goal

C< -! 2'Te studentssould %e a%le toidentiy $ersonalresources! identiyindustry orces andenvironmentalvaria%les tat "illserve ascontri%utingevidence to%usiness

easi%ility

3 "ee*s

(9rs&suggested toold s$ecialsession sotis can %electuredduring te1rst t"o"ee*s to

allo" testudentsmore time tocom$lete teout$utrequired')

2'0nisde&out analysis3'$orters 8 orces-'PEST analysis5'com$etitors cec*

*lecture&$resentation in ronto $eers "ito$$ortunity to %ecross e/amined %y$eers

*class$resentation(see gradingru%ric usingsu$$ortingdetails)&recitations inorm o crosse/aminationquestions

C< 5! 9 2'Students sould%e a%le to "rite atorouglyevaluatedmar*eting $lan

5 "ee*s 2'Target mar*eting3' mar*eting 5$.s-'target a"arenessand sales conversionrates5' mar*et researc

&lecture&$resentation in ronto $eers "ito$$ortunity to %ecross e/amined %y$eers

*class$resentation(see gradingru%ric usingsu$$ortingdetails)

8/9/2019 fhgfgfhgf

4/14

and mar*et survey &recitations inorm o crosse/aminationquestions&actual "rittenmar*eting $lan

re$ort&Tas* re$ort

Midterm 4am (ma5 6e 7ritten$ +anel re+ort$ or acti!it5 such as +roduct e4hi6it or actualselling)

2'Students sould%e a%le to "rite atorouglyevaluatedorgani7ational ando$erations $lan'

3 "ee*s 2'4o% descri$tions3'in$ut $rocessout$ut-'Purcasing&eed%ac* rame"or*

&lecture&$resentation in ronto $eers "ito$$ortunity to %ecross e/amined %y$eers

*class$resentation(see gradingru%ric usingsu$$ortingdetails)

&recitations inorm o crosse/aminationquestions&actual "ritten

8/9/2019 fhgfgfhgf

5/14

C< 8!9 2'Students sould%e a%le to "rite a

torouglyevaluated #inancial$ro>ection and%udget $lan

3 "ee*s *class$resentation

(see gradingru%ric usingsu$$ortingdetails)&recitations inorm o crosse/aminationquestions&actual "ritten#inancial and%udget $lanre$ort

&Tas* re$ort

C< 5 2'Students must%e a%le to deend%usiness easi%ilityin ront o te classor $anel o >udges

3 "ee*s &Business $lan$re$ared

&deense in class or$anel and te li*e

8/9/2019 fhgfgfhgf

6/14

mind&setting andenancement o1nancial literacy3' 0dentiy andEvaluate actorstat renders

e/isting la"sidenti1ed innum%er 2 tatseems inadequateto serve its$ur$ose-' create ne"legislation orrevise e/istingla"s to acievete courseo%>ectives

discussed

&recitations inorm o crosse/aminationquestions&actual "rittendrat o a la" or

la" revisionre$ort&Tas* re$ort

"ourse e8uirements2'

8/9/2019 fhgfgfhgf

7/14

CriteriaBeginning (40-49)

Developing(50-59) Novice (60-71) Competent(72-86) Accompli!e"(87-98)

#$mmar%

Restates instudents own

words main detailsof a text without

opinions

Hasno major

supporting details,plagiarizes(copies

and pastesinformation),

includes opinions

Hasless than50% of major

supporting ideas, excessiephrasing from original, no

opinions

(some ! less than 50% ofpossi"le supporting

concepts)

Has at least 50% "ut less

than #0% of majorsupporting ideas, attempts

to use own words noopinions

Hasmost major supporting

ideas, some phrasing fromoriginal, no opinions

($ost #%&'0% of major

supporting ideas)

Hasall major supporting

ideas entirel in thestudents own words, no

opinions

'% to t least '*% of

major supporting ideas

Te Ta%le %elo" summari7es te ma>or com$onents and most o te su$$orting details tat "ill %e required on te course:

Section% Mareting plan 'uestions that must e

Ans(ered include ut ma$

not e limited to the

follo(ing%

Re)uired supporting details

include ut are not limited

to the follo(ing%

1. $roduct -escription hat makes your productdifferent from the products

existing in the market/

Type of innovation, marketneed or want satisfied,

comparison with competingproducts

2. Target 0arket ho is your target market/

hy them/

0arket -emographics,

$sychographics, and iche0arket specifics.

#esearch supporting rationale

for choosing the target market.*. 0arket %nalysis and 0arket#esearch

hy will Customers buy yourproduct/

ow often will they buy your

$orters 3 forces model$+4T analysis

0arket test and survey results

8/9/2019 fhgfgfhgf

8/14

product/hy will they choose you

over other available products/hat is your edge over

competing firms/hat opportunities or threats

did you see in the market andindustry/

Competitor check

5. 0arketing 4trategies %wareness targets/4ales conversion targets/

$roduct costing and pricing/-istribution strategies/

0ark(up

$romotion strategies andpotential level of awareness it

can generate4ales strategies and sales

targets vs breakeven point andCost breakdown, receipts of

supplies, !uotations fromsuppliers etc.

$ricing comparison withcompetitors.

Section% Organi*ational and

management planEnd o $eriod re$orting(tem$lates! rationale!e/$ectations!integration to $lanning)

#e!uired supporting details

include but are not limited tothe following6

7ision)0issionow do you see your businessin 3(18 years/ hat is theactivities line up for its

answers

8/9/2019 fhgfgfhgf

9/14

fulfillment/ hatdepartmental action plans do

you have in place/

4trengths and weaknesses hat connections, skillsuni!ue resources and other

resources do you have or not

have/

#esources they are based upon

'ntellectual propertyre!uirements and

considerations

-O you re!uire copyrights,patents/

#ationale, type of '$#,re!uirements, how much,

affectivity/

&egal structure hat for of business will youregister/

%dvantages taken advantageof and action plans to

minimie disadvantagess

0anagement tasks reporting,meetings, policies and other

standard decision makingprocesses

ow often will you meet andtransmit reports/ hat are

your standard operationsprocedures

%ctual templates, rationalesand lists of procedures

9ob descriptions and

performance appraisal

hat methods of $% are you

going to implement/ hat arethe core tasks duties and

responsibilities of all positionsin your business/

%ccounting and legal :udgets, ledgers, ;ournals,legal responsibilities and who

will accomplish them/

:reakdown of :udgets,ledgers, ;ournals explain how

it is used"

'nsurance hat type of insurance

4ecurity 'nventory and financialsecurity systems

'nventory control, policies andprocedure, budget li!uidation

etc.

+roduction and Operations

planEnd o $eriod re$orting(tem$lates! rationale!

8/9/2019 fhgfgfhgf

10/14

e/$ectations!integration to $lanning)

the following

8/9/2019 fhgfgfhgf

11/14

"aste management

End o $eriod re$orting(tem$lates! rationale!e/$ectations!integration to $lanning)

Templates, fre!uency,rationale, expectations,

contingency creation.

inancial Plan

Pro>ected incomestatement

Budget $er account!"it s$eci1c %asis ote 1gure andallocations o suc'

Pro>ected Cas #lo" Basis or 1gures(recei$ts! quotations!etc)

Pro>ected Balance seet Basis or 1gures(recei$ts! quotations!etc)

Brea*&even $oint Basis or 1gures(recei$ts! quotations!etc) and %rea* do"n oe/$enses

(0 multi$le $roducts aresold! consider te salesmi/ in its com$utation&-rdyear students)

#inancial ratios Com$utations andinter$retations(%inimum: iquidity!Pro1ta%ility)

8/9/2019 fhgfgfhgf

12/14

0nvestment A$$raisal(%inimum) D -rdyearstudents

&Pay%ac* Period

&Net Present alue

Consider te "eigtedaverage cost o ca$ital%ased on te $ro$osed1nancing sceme

Cec*ing accounts orsales! 0nventory$urcases! "or*ingca$ital and #inancialca$ital

Cec*ing accounts!$romise letter to o$en'

Pre&o$erating %udgetand $ro>ectede/$enses'

4ournal and edgers

All costs and costingmetodology'

At least "it res$ect tote $roduct unit

Course References

,ntroduction to Entrepreneurship, @th+dition, :y -onald Auratko, Cengage &earning, Copyright 288B

Managing Small Businesses, an +ntrepreneurial +mphasis by Carlos 0oore, Cengage &earning, copyright 2818-e( .enture Creation/ 3theditionby Aathleen %llen Cengage learning, copyright 2818

#eferences6

Essentials of Management, @th+dition, byAndrew Dubrin, Cengage &earning, Copyright 288B.

Essentials Organi*ational eha"ior managementbyAndrew Dubrin, Cengage &earning, Copyright 288B.

Strategic ManagementConcepts by =red -avid, 11th+dition, 288, $rentice all+rinciples of Contemporar$ Maretingby -avid Aurt Cengage learning, 288@

#heor$ of Strategic Managementby ?areth 9ones, Cengage learning 2818

8/9/2019 fhgfgfhgf

13/14

Pre$ared %y:

,arc ;avid C' Acacoso' ,BA#aculty;e$artment o Business ,anagement and Entre$reneursi$

A$$roved %y:

;r' Antonino A' ,anaanProgram Cair$erson;e$artment o Business ,anagement and Entre$reneursi$

Noted %y:

;r' 4ore ,' Ala>ar! CPAAssociate ice&;ean! Accountancy and Business ClusterCollege o arts and sciences

8/9/2019 fhgfgfhgf

14/14