Emami Fair and Handsome
Name: ................................................................
Age: ................................................................
Occupation: ................................................................
QUESTIONNAIRE
1. Which factor influenced you in buying this fairness cream?
□ Fairness □ Sunscreen □ Fragrance □ None
2. What fairness cream did you use before “Fair and Handsome” was introduced?
□ Godrej fair glow □ Garnier men □ Fair and lovely menz active □ others
3. On what skin color does “Fair and Handsome” works effectively?
□ White □ Black □ Moderate □ Brown □ others
4. On what type of skin does “Fair and Handsome” really work?
□ Oily □ Rough □ Dry □ Normal
5. What grade will you give to “Fair and Handsome” in monetary terms?
□ Excellent □ Very good □ Good □ Not bad
6. If the price of “Fair and Handsome” increases, to which product will you switch over to?
□ Same □ Godrej fair glow □ Garnier men□ Fair and lovely menz active □ others
7. What made you use “Fair and Handsome” for the first time?
□ Friends □Family/Relatives □Retailers opinion □Advertisements □ others
8. For which age group do you think that “Fair and Handsome” works on effectively?
□ Less than 25□ 25 to 35 □ 35 to 40 □ more than 40
9. How often do you buy “Fair and Handsome”?
□ Less than 1month □ 1 -3 months □ 3 -6 months □more than 6 months
10. How many times do you use “Fair and Handsome” cream in a day?
□ Once□ Twice □ Thrice □ More than thrice
11. What side effects did “Fair and Handsome” have on your skin?
□ Pimples □ Rashes □ Irritation □ Skin allergy □ others □none
12. How do you rate the effectiveness of “Fair and Handsome” on sweat control?
□ Excellent □ Very good □ Good □ Average □Poor
13. How will you rate “Fair and Handsome” on its effectiveness of smoothness on your skin?
□ Excellent □ Very good □ Good □ Average □ Poor
14. What rate will you give for the cream color of “Fair and Handsome”?
□ Excellent □ Very good □ Good □ Average □ Poor
15. What rate will you give for the Perfume added to “Fair and Handsome”?
□ Excellent □ Very good □ Good □ Average □ Poor
16. What rate will you give for the change of skin complexion by using “Fair and Handsome”?
□ Excellent □ Very good □ Good □ Average □ Poor
17. What rate will you give for the packaging of “Fair and Handsome”?
□ Excellent □ Very good □ Good □Average □ Poor
18. For what purpose do you use “Fair and Handsome” mostly?
□ Good looks □ Reduce skin irritation □ Fairness □ Sweat control □Smoothness
19. What rate will you give “Fair and Handsome” on protecting your skin from pollution?
□ Excellent □ Very good □ Good □ Average □ Poor
20. How do you rate “Fair and Handsome” in reducing fatigue and stress signs in your face?
□ Excellent □ Very good □ Good □ Average □ Poor
21. Where do you rate “Fair and Handsome” in its effectiveness in oil control on your face?
□ Excellent □ Very good □ Good □ Average □ Poor
22. Will you recommend “Fair and Handsome” to others?
□ Yes □ No
23. Who else in your house use “Fair and Handsome”?
□ Father □ Brother □ Cousin □ None
24. How long does “Fair and Handsome” take to make your face to look fair?
□ Less than 1 month □ 1 - 3 months □ 3 - 6 months □ More than 6 months
25. What is the package size of “Fair and Handsome” that you usually buy?
□ Small packets □ Small tubes □ Large one
26. At what times do you use “Fair and Handsome”?
□ Intervals □ Simultaneously □ Occasionally □ On reduction of your fairness
27. After having used “Fair and Handsome” how do you feel about yourself?
□ Fair □ Handsome □ Fair and Handsome □ Beautiful □ Ugly □ Disgusting
28. After using “Fair and Handsome” how do you feel about your outlook?
□ Youth □ Normal □ Old
29. From overall uses what rate will you give for “Fair and Handsome”?
□ Excellent □ Very good □ Good □ Average □ Poor
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