Emami Fair and Handsome

Name: ................................................................

Age: ................................................................

Occupation: ................................................................

QUESTIONNAIRE

1. Which factor influenced you in buying this fairness cream?

□ Fairness □ Sunscreen □ Fragrance □ None

2. What fairness cream did you use before “Fair and Handsome” was introduced?

□ Godrej fair glow □ Garnier men □ Fair and lovely menz active □ others

3. On what skin color does “Fair and Handsome” works effectively?

□ White □ Black □ Moderate □ Brown □ others

4. On what type of skin does “Fair and Handsome” really work?

□ Oily □ Rough □ Dry □ Normal

5. What grade will you give to “Fair and Handsome” in monetary terms?

□ Excellent □ Very good □ Good □ Not bad

6. If the price of “Fair and Handsome” increases, to which product will you switch over to?

□ Same □ Godrej fair glow □ Garnier men□ Fair and lovely menz active □ others

7. What made you use “Fair and Handsome” for the first time?

□ Friends □Family/Relatives □Retailers opinion □Advertisements □ others

8. For which age group do you think that “Fair and Handsome” works on effectively?

□ Less than 25□ 25 to 35 □ 35 to 40 □ more than 40

9. How often do you buy “Fair and Handsome”?

□ Less than 1month □ 1 -3 months □ 3 -6 months □more than 6 months

10. How many times do you use “Fair and Handsome” cream in a day?

□ Once□ Twice □ Thrice □ More than thrice

11. What side effects did “Fair and Handsome” have on your skin?

□ Pimples □ Rashes □ Irritation □ Skin allergy □ others □none

12. How do you rate the effectiveness of “Fair and Handsome” on sweat control?

□ Excellent □ Very good □ Good □ Average □Poor

13. How will you rate “Fair and Handsome” on its effectiveness of smoothness on your skin?

□ Excellent □ Very good □ Good □ Average □ Poor

14. What rate will you give for the cream color of “Fair and Handsome”?

□ Excellent □ Very good □ Good □ Average □ Poor

15. What rate will you give for the Perfume added to “Fair and Handsome”?

□ Excellent □ Very good □ Good □ Average □ Poor

16. What rate will you give for the change of skin complexion by using “Fair and Handsome”?

□ Excellent □ Very good □ Good □ Average □ Poor

17. What rate will you give for the packaging of “Fair and Handsome”?

□ Excellent □ Very good □ Good □Average □ Poor

18. For what purpose do you use “Fair and Handsome” mostly?

□ Good looks □ Reduce skin irritation □ Fairness □ Sweat control □Smoothness

19. What rate will you give “Fair and Handsome” on protecting your skin from pollution?

□ Excellent □ Very good □ Good □ Average □ Poor

20. How do you rate “Fair and Handsome” in reducing fatigue and stress signs in your face?

□ Excellent □ Very good □ Good □ Average □ Poor

21. Where do you rate “Fair and Handsome” in its effectiveness in oil control on your face?

□ Excellent □ Very good □ Good □ Average □ Poor

22. Will you recommend “Fair and Handsome” to others?

□ Yes □ No

23. Who else in your house use “Fair and Handsome”?

□ Father □ Brother □ Cousin □ None

24. How long does “Fair and Handsome” take to make your face to look fair?

□ Less than 1 month □ 1 - 3 months □ 3 - 6 months □ More than 6 months

25. What is the package size of “Fair and Handsome” that you usually buy?

□ Small packets □ Small tubes □ Large one

26. At what times do you use “Fair and Handsome”?

□ Intervals □ Simultaneously □ Occasionally □ On reduction of your fairness

27. After having used “Fair and Handsome” how do you feel about yourself?

□ Fair □ Handsome □ Fair and Handsome □ Beautiful □ Ugly □ Disgusting

28. After using “Fair and Handsome” how do you feel about your outlook?

□ Youth □ Normal □ Old

29. From overall uses what rate will you give for “Fair and Handsome”?

□ Excellent □ Very good □ Good □ Average □ Poor