FA102a, Research, Product Proposal and Brand Development
Megan O’Shea
“Teaching a robot to anticipate human actions”http://www.kurzweilai.net/teaching-a-robot-to-anticipate-human-actions
Assignment 01/Research
- Cornell professors have taught the robot how to foresee human action
Assignment 01/Research
- “Anticipating which activities will a human do next (and how to do them) can enable an assistive robot to plan ahead for reactive responses in human environment”
http://http://pr.cs.cornell.edu/anticipation/pr.cs.cornell.edu//
Assignment 01/Research
- “The future would be to figure out how the robot plans its action. Right now we are almost hard-coding the responses, but there should be a way for the robot to learn how to respond”
http://pr.cs.cornell.edu/people.php
Assignment 01/Research
Personalized robot in every home- could robots potentially be a staple in every household- could each robot adapt to your family and develop traits from the people
around it
Assignment 01/Research
- like mentioned before, personalized robot for houses
- if the technology develops enough could be like another member of the house. Cooking/cleaning etc.
Assignment 01/ Future Product or Service
User Persona ACaroline McCowan/ 28/ New Mom
Frustrations Goals
- Trying to keep her house as clean as she's used to
- Needing extra help but not wanting a nanny
- Not being able to do everything she wants to do
- be able to keep up a clean house for her family
- be able to still do things for herself - get help without hiring a nanny
Assignment 02 / User Persona Research
User Persona BChris Ferrucci/ 34/ Works from home
Frustrations Goals
- Not being able to reach or do things due to his disability
- wanting to live at home without help coming in and out
- being able to concentrate on his work at home without distraction
- be able to be totally independent in his apartment
- efficiently work from home and maintain a home
- keep a clean environment where clients can come meet him in
Assignment 02 / User Persona Research
Assignment 02 / User Persona ResearchAssignment 02 / User Persona Diagram
Assignment 02 / Creative Personal Portrait
Assignment 03/ Branding Source for Brand Character Words
Assignment 03/ Branding Brand Character Diagram
Brand Character DiagramAssignment 03/ Branding Naming Process
- I knew I wanted the name to be short and have a technological feel but I wasn't sure how to accomplish it.
- I was inspired by irobot which was originally named roomba
- considered robi, roob, irobi- I wanted it to also have a
friendly feel so kids wouldnt be scared of the name
Roob
Irobi
Robi
Brand Character DiagramAssignment 03/ Branding Final Product/Service Name
- I ended up choosing iRobi, because I felt like it encompassed all the qualities I wanted the name to possess
- I decided to use a lowercase i but an uppercase R to make the name stand out more
iRobi
Brand Character DiagramAssignment 04/ Motion Graphics Branding Raw Images
Assignment 04/ Motion Graphics Branding Final Video Stills
Assignment 04/ Motion Graphics Branding Final Video