Fa102a #2 | Brand Diagram

Emotion management assistant app Annika Mak

FA102a, Research and Speculative Product/Service Development


Assignment One, Research

“The New York Times • Book Review | How we’ll end up merging with our technology”http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology



• Richard Yonck’s book, “Heart of the Machine”, states that artificial

intelligence is emotional intelligence.

http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology



• Emotional intelligence is the ability to identify, understand, and handle

emotions within yourself and others.

http://www.huffingtonpost.com/entry/emotional-intelligence-for-people-managers_us_59525855e4b0c85b96c65c92



https://www.nytimes.com/2017/03/14/books/review/thinking-machines-luke-dormehl.html

• Artificial intelligence will merge with humans, but will need technology that

masters human emotions.


Assignment One, Future Product or Service

• Emotion management assistant app

• Artificial intelligence recognizes current emotional state

• Suggests coping strategies for intense emotions


Assignment Two, Source for Brand Character Words

http://www.npr.org/2012/05/23/153372982/anais-mitchell-on-mountain-stage

• Anaïs Mitchell


Assignment Two, Naming Process

• Selected words from research:

• Express

• Comprehension

• Emotion

• Human

• Word Combinations:

• Express + comprehension


Assignment Two, Final Product/Service Name

• Ecomp


Assignment Two, Brand Character Diagram Sketches(s)


Assignment Two, Brand Character Diagram

Fa102a #2 | Brand Diagram

Art & Photos

Transcript of Fa102a #2 | Brand Diagram