2. Mark Leonard Principal i c t u s m a r k e t i n g . c o m
[email protected]
3. Owner/CEO Developer/Designer
4. How to Think About Your Website How to Evaluate Your Website
How to Have a Conversation About your Website
5. Six Elements to Consider Strategic Visual Functional User
Interface SEO Content
6. 42% 5% 14% 37% 54% 4% 9% 30% 0 0.15 0.3 0.45 0.6 Internet
Newspaper Radio T.V. 2010 2015 "Among the internet, newspaper,
radio, and TV, which is the most essential medium in your life?
Edison Research, Infinite Dial
7. Strategic Elements
8. Which business objectives is your website meant to
affect?
9. For whom is your website built?
10. What value does your website deliver to your target
market?
11. If youre not delivering value, youre not really marketing
anything.
12. If youre not delivering value, youre not really marketing
anything.
13. If youre not delivering value, youre not really marketing
anything.
14. Are you tracking your websites performance against
objectives?
15. Whats Your Score?
16. Content Elements
17. Help customers Tell your brand story Teach people something
Deliver value Your content should do these things
18. Help customers Tell your brand story Teach people something
Deliver value How can Your content do these things?
19. Whats Your Score?
20. Functional Elements
21. Not Just a Pretty Face
22. 1. Content 3. CTA 2. Lead hook 4. Form
23. Whats Your Score?
24. User Interface Elements
25. This is hard work. Strap on your boots and get dirty.
26. Next Topics
27. Visual Elements
28. SEO Elements
29. i c t u s m a r k e t i n g . c o m / c o n v e n e - g e n
e s i s
30. Strategy | Execution | Research | Analysis I don't believe
in marketing miracles. Marketing is a discipline. It's the slow and
steady work of building your tribe's (Seth Godin) attention,
commitment, and trust. We are dealing with smart consumers. They
won't be tricked into buying what we're selling. We have to earn
their trust, and deliver real value. Mark Leonard Principal Thank
you.