Evaluating Your Website Part 1 – Convene

1. What makes a good website?

2. Mark Leonard Principal i c t u s m a r k e t i n g . c o m [email protected]

3. Owner/CEO Developer/Designer

4. How to Think About Your Website How to Evaluate Your Website How to Have a Conversation About your Website

5. Six Elements to Consider Strategic Visual Functional User Interface SEO Content

6. 42% 5% 14% 37% 54% 4% 9% 30% 0 0.15 0.3 0.45 0.6 Internet Newspaper Radio T.V. 2010 2015 "Among the internet, newspaper, radio, and TV, which is the most essential medium in your life? Edison Research, Infinite Dial

7. Strategic Elements

8. Which business objectives is your website meant to affect?

9. For whom is your website built?

10. What value does your website deliver to your target market?

11. If youre not delivering value, youre not really marketing anything.

14. Are you tracking your websites performance against objectives?

15. Whats Your Score?

16. Content Elements

17. Help customers Tell your brand story Teach people something Deliver value Your content should do these things

18. Help customers Tell your brand story Teach people something Deliver value How can Your content do these things?

20. Functional Elements

21. Not Just a Pretty Face

22. 1. Content 3. CTA 2. Lead hook 4. Form

24. User Interface Elements

25. This is hard work. Strap on your boots and get dirty.

26. Next Topics

27. Visual Elements

28. SEO Elements

29. i c t u s m a r k e t i n g . c o m / c o n v e n e - g e n e s i s

30. Strategy | Execution | Research | Analysis I don't believe in marketing miracles. Marketing is a discipline. It's the slow and steady work of building your tribe's (Seth Godin) attention, commitment, and trust. We are dealing with smart consumers. They won't be tricked into buying what we're selling. We have to earn their trust, and deliver real value. Mark Leonard Principal Thank you.

Evaluating Your Website Part 1 – Convene

Marketing

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