Advanced Segmentation based on:
• Personalisation
• Country
• Multiple Language
Segments are used to create highly relevant, ROI producing emails
Targeted & Relevant Emails
Email is not the sole
e-communication point:
• Mobile email
• SMS
• Landing pages (web)
• Social Forward
Now and the Future
• Icelandair used CoTweet to communicate with
customers during volcanic eruption
• Multi-Channel strategy during volcanic crisis included:
• Comprehensive, frequent updates updates via Twitter
• News landing page publicised through Twitter
• Conscious decision to send less email communication
• Refrain from utilising other social networks
A Change of Strategy
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