Webtrends for SharePoint World Tour UK

© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.

Adrian Lloyd – EMEA Partner & Alliances @ [email protected]

Wi-fi today – code is E29nd2dd

mailto:[email protected]

© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |

Agenda

02

• How to create compelling Sites (Intranets, extranets & websites using Microsoft SharePoint.

• The use of FAST Search for these Sites

• How to implement these SharePoint Sites

• Implementation of Microsoft Commerce Server for a Site

• Analysis and Reporting of these sites


Web Content Management has evolved to Customer Experience Management (CXM)

03


Webtrends

Michael Schirrmacher Regional Director eCommerce


Mission

To provide marketers

the competitive advantage

through optimization of

all digital channels.

03


Driven by Innovation

100+PORTFOLIO OF MORE THAN 100 ISSUED & PENDING PATENTS

30NEW PRODUCTS RELEASED SINCE JANUARY 2009

RIMCHOSEN GLOBAL ANALYTICS PROVIDER FOR RIM

ONLY CLOSED LOOP MARKETING SOLUTION FOR FACEBOOK

04


Global Reach

5,250CUSTOMERS IN 60 COUNTRIES

100+PARTNERS, RESELLERS &AFFILIATES IN 40 COUNTRIES

3 375EMPLOYEES IN 11 COUNTRIES

HORIZONTALLY SCALED DATACENTERS, EXPANDINGTO 4TH PRESENCE

05


aggregate data (how many)


visitor data (who)


The challenge…

02


The solution…

02


Thank You

Michael Schirrmacher Regional Director eCommerce


$2 billion

10 years100+ million

97%10%+

200,000

Stats…..


SharePoint the Internet Platform

Dan Haywood, Technology Solutions Professional, Microsoft

peopledevices

location

Clients need a platform to provide a relevant conversation regardless of where people are, in fact, we should be able to

offer an optimised experience that is considerate of location

There are new devices appearing in the market all the time, new ways for people to consume information and new services

to share our opinions and emotions. Clients need a platform that can provide a consistent experience regardless of the

channel

Everyone is different and we are seeing an increased demand for content and experiences to be

tailored to an individuals tastes. People want to see content that is

relevant to them, adverts that connect with their way of life and

suggestions from people that are just like them

why digital marketing

at the centre is your web site

OWNEDHigh Performance Websitesare Central to your Strategy

PAIDAdvertising, Media, PodcastsEARNED

Social Media Everywhere

http://www.hardrock.com/

http://advertising.microsoft.com/creative-advertising?CreativeShowcase_CampaignID=2312

http://advertising.microsoft.com/creative-advertising?CreativeShowcase_CampaignID=2304

3 things to consider

digital marketing platform choices

#1connected devices

During 2008 the number of ‘things’ connected to the internet exceeded the number of people on earth.

open and extensible digital marketing platform

connected devices

http://emergingexperiences.com/2012/01/introducing-the-razorfish-connected-retail-experience-platform-code-named-5d/

http://www.youtube.com/watch?v=L_cYKFdP1_0&feature=player_detailpage

http://www.youtube.com/watch?v=Rm0h_gu3xoE

devicesacross

experienceseamless

connected devices

rich websites

Dedicated clients

Mobile devices

#2experience design

unified platform

controlled publishing

brand consistency

ease of authoring

experience design

http://blogs.technet.com/cfs-file.ashx/__key/communityserver-blogs-components-weblogfiles/00-00-00-90-16/1512.cxm_5F00_graphic_5F00_0.jpg

www.elcompanies.com

experience design

http://www.elcompanies.com/

www.energizerholdings.com

experience design

http://www.energizerholdings.com/

www.ferrari.com

experience design

http://www.ferrari.com/

www.hub.united.com

experience design

#3location aware

Tesco homeplus virtual store increasing online sales.

location aware

location aware

Bing maps and SharePoint

http://lusp.mandogroup.com/

1 platform

proven and future proof

125M

we have soldmore than

SharePoint licenses to over

65,000 customers

as a standalonecompany

SharePoint would

be one of the top 50 global software firms

67%

of our enterprise customers have deployed

for everyone

#1

SharePoint 2010 is rated

satisfaction

likely to recommend

awareness

market share

SharePoint Internet

millions of people using

FAST Search&

unified platform

SharePoint’s unified platform leverages a familiar user interface and administrative controls to quickly enable intranet, extranet and Internet sites. Marketers like the ease of use and ability to control their content while IT can support a single technology for multiple scenarios.

InternetPotential clientsIntranet

Employees

ExtranetExisting clients

Content, page or site

One Proven Platform from Microsoft

User experience -------Fresh content-------Publishing workflows-------Consistent brand

Attention getting experiences

-------Rich media

management-------

Search generated content

-------Basic analytics

Communities-------

Structured data integration

-------Customer

self-service-------

Advanced analytics

Intelligent Web Sites -------

Self-ServiceDigital Marketing

on one open and

extensible platform-------

Dynamic personalised and

targeted experiences

SharePoint for Internet Sites and FAST Search Scalable and Supported

Move your companies web experience in the right direction.

Address the Basics Innovate and Grow

© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. | 02

Whatever your Digital Destination, Microsoft can help you get there.

New to SharePoint or thinking of extending the platform?

Free Internet/Extranet ‘Jumpstart’ to kick start your Digital Marketing

2 day engagement with one of our top SharePoint partners

Contact us – [email protected]



Thank You

[email protected]


VIDEO

http://www.demomate.com/content/SharePoint/SharePoint_2010_Customer_Engagement_2.html


Avanade Digital Marketing Vision

Tony Sloggett, Director


Avanade’s Digital Marketing Vision

Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experiences…

Digital Marketing Ecosystem


Our Work is Showcased Online…


The right mix

Success and greater customer engagement..• is not just about the right aesthetic design• is not just about choosing the right web technology• Is not just about choosing the right analytics tools

Good DesignWeb TechnologyGood Analytics

The rightpeople = Success


Avanade Assets Focus on Targeted Experiences

Avanade assets help sites identify and score anonymous visitor’s based on demographic and behavioral data to deliver highly relevant, personalized content experiences that improve user experiences and business outcomes.

User Requests Page

Visitor Insight Gathered

User Profile Analyzed

Content Targeted

UI Theme Applied

Personalized Site Rendered

Behavior Captured

Content Refined

Conversion Captured

Microsoft SharePoint FIS

Avanade Digital ExperienceAdRock AdRock

Avanade Content Engine


• Circulated content

Avanade Path to Intelligent Marketing

Personalization & Targeting Most Companies Are Here

StaticExperienc

es

• Referral site• Referral keyword• Previous sessions’

data• Real-time activity• Geographic• Technographic• Time of day

• Social Profiles• Affinity groups• Explicit

preferences (user-defined)

• Multi-Channel engagement

CRM & Social

Integration

• Age• Gender• Segments• Ad Re-messaging• Search Re-

message

AdRock

Use

r Engagem

ent

High Goal Achievement

Low Goal Achievement Requires greater

sophistication

Avanade Digital

Experience

Anonymous Known


Avanade Digital Experience


Avanade Digital Experience

Three main feature areas:1) Anonymous Profile: An extensible profile system

that tracks unregistered users via cookies. It can be accessed via server side code and has a Java-Script friendly web service interface. The Profile feature serves as the backbone of ADE.

2) Content Targeting: A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint. It allows content owners to tag their pages. As users browse the site, content targeting web parts serve content that has similar tags to high-ranking recently viewed content.

3) Marketing console: Updated views to help marketers simplify and streamline the lifecycle of content variations

© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |55

AdRock

from Avanade and Microsoft


Introducing AdRock

AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising.

Ads SitesAudience Audience

Content Content

Reporting Reporting

AdRock

AdRock is delivered in concert with SharePoint for Internet Site, and as an ongoing service from Avanade.

Avanade provides comprehensive technology and cloud services to further enhance AdRock. These include experience design, web development, business intelligence, customer relationship management, and much more.

AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web, from ads to sites, improving your digital marketing performance.


End-to-End Technologies

Microsoft SharePoint 2010

Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage.

Microsoft Advertising

Provides digital advertising channels for delivering tactical and brand messages.

Microsoft CRM

Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs

Webtrends

Analytics, measurement and optimization across mobile, social and web.

FAST Search

FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications.

Microsoft Atlas

Unified management of digital marketing campaigns across display banners, rich media, search, video and websites.

Microsoft Business Intelligence

Avanade helps bring customer data together to provide meaningful, action-oriented insights

Avanade Content Engine

http://advertising.microsoft.com/


Why is this relevant?

The increase of mobile device usage has exploded in recent years:» Apple iPads and iPhones» Netbooks» Samsung Galaxy Tab and

Mobile Series» Google Android enabled

devices» Windows Phone 7 Devices

Customers want interactivity beyond the desktop» Kiosk and Display solutions


What is the Avanade Content Engine?

One system to rule them all» Centralized administration and distribution of content to multiple

channels...and devices» Utilize SharePoint 2010 in new and innovative ways» Get the most our of your investment in SharePoint technology

Expose SharePoint 2010 beyond a computer browser» To phones and tablets» To kiosks and retail units» To information displays

ACE isn’t what you think when you think SharePoint 2010...it’s a new paradigm in Information Management and Distribution


Architecture


ACE addreses customer pains

» Build it twenty times ($*20) or build it once ($*1)• Web-based applications offer cost advantages over native applications

» Clients want to get on as many devices as quickly as possible without exorbitant costs

» SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution

» The consumer market is moving towards, new devices and standard frequently added

» Companies want to leverage more functionality from their investments in SharePoint 2010


ACE Demonstration


Thank You

Tony Sloggett – [email protected]


Take a break…….


Adrian Lloyd – EMEA Partner & Alliances @ Webtrends


Products & Services

06



CXM is : “Content Management, Search, Customer targeting, Analytics, Personalization, and Optimization capabilities”

August 10, 2011

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July 13, 2011

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http://bit.ly/rW2yFj

09

© 2011 Webtrends, All Rights Reserved. |

a fragmented world created byTHE SPLINTERNET

January 26, 2010


Next Generation – Web, Social & Mobile Analytics

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Next Generation – Web, Social & Mobile Analytics

15


Webtrends – Analytics 10

16


Flexibility of data collection… for each channel

Web (SharePoint FIS)

Facebook Apps / Social

Game Consolese.g XBox

Intranet/ExtranetSharePoint

Windows Mobile

FiOS TV Widgets

8

✓ Depth of event analytics

✓ Customers across all digital channels

✓ Customer-level data✓ Data visualization✓ Personalization

20


Webtrends Approach - Spaces

• Portfolio of innovative products

• Designed for brands, agencies, and marketing professionals

• Elegant visualizations and best in class data architecture

21


Webtrends & Microsoft

• 400+ accounts today using Webtrends to measure their SharePoint initiatives

• Used by marketing teams throughout Microsoft, including the SharePoint team

• Gold Certified Partner

• www.webtrends.com

Customers Using Webtrends for SharePoint

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Webtrends Analytics for SharePoint 2010

19


Webtrends Site Collection Feature

22


SharePoint Intranet Reporting Out-of-The-Box

Standard reports include:» Pages» Visits & Sessions» Content» Onsite search

SharePoint-specific Reports» Web Parts » Breadcrumbs» Users» Onsite Search by User » Onsite Search by Site» Document Actions» Activity & Docs by User» Announcements & Promos

Custom Reports

23


SharePoint Website Reports

Webtrends Analytics Reports:» Campaigns» Commerce» Content / Page Analysis» Onsite search» Social Media

SharePoint-specific Reports:» Web Parts » Breadcrumbs» Onsite Search by Site

Custom Reports

Segments & Optimize

24


Webtrends Segments

• Explore visitor attributes and conversion events

• Build and score segments

• Drive conversions through export and integrations

25


Webtrends Optimize

• Test, target and personalize

• Maximize conversion rates

• Improve content relevance

26


DEMO


Thank You

Adrian Lloyd – EMEA Partner & Alliances @ Webtrends


SharePoint 2010 Websites

Kareem Monem, Client Services DirectorFiona Bridle, Digital Marketing Manager


Agenda

Background to BrightStarr

Why Companies Buy SharePoint FIS

Why Consider SharePoint 2010 as a Web Delivery Platform

Case Study Examples

A Marketing Manager’s Perspective

Q&A


BrightStarr

Offices in the UK, US and Middle East

A Boutique Agency

1st UK Partner to Achieve Microsoft Gold Digital Marketing

First Commercial Web Presence in SharePoint 2010

Who We Work With

BrightStarr & Microsoft

02


Why Do Companies Invest in SharePoint FIS

SharePoint 2010


Enterprises are standardising their sites on a single WCM platform


Common Website Challenges

How well are we currently performing online?

Does our current site positively contribute to corporate goals or is it seen as a just ‘Brochure Ware’

What are our competitors up to?

What is the purpose of our site?

Who are our customers? What do they want? Where do they hang out online?

How do we Monitor, Measure, React & Adapt


SharePoint 2010 for Web

3 Top Points to Consider

SharePoint 2010



The Real Reason?

SharePoint 2010



Does it Make Sense?

SharePoint 2010


Case Study

Laing O’Rourke Infoworks Online


Case Study – Laing O’Rourke

The challenge/business problem

The Solution

The Benefits

The ROI

Screen shot


Case Study

US Army Reserve Website


Case Study – US Army

The Challenge/Business Problem



The Solution

The Benefits

The ROI

Screen shot


Dispelling the Myths


A Marketing Managers Perspective

Authoring Made Easy

Centralised Content

Empowering the Marketing Teams

Digital Marketing


The King is….

Content is KingLong Live the King!


Let’s not forget Mobile


Thank You

Kareem Monem, Client Services [email protected] | @brightstarr_sp | 07789 755 557



Ascentium

Max Romanenko – MD EMEA @ Ascentium

hi London,

we’re .

Ascentium: a Global Commerce Service Provider

Channel Strategy

Customer Experience Design

Commerce Technology Strategy

Implementation & Integration

Managed Services

Source: Forrester

LAUNCH

Research

Strategy

Design

Build

Measure &

Analyze

Strategy

Optimize & Extend

We design, build, manage and support digital experiences

With current growth rates, Web access by people on the move – via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.

offer!

!#$*Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are.

Cameron Moll, SXSW2007

How do WE create the next generation of content-rich, meaningful, usable and interesting digital experiences, that are designed to operate in a generally smaller, more varied and far less predictable environment?

txt

Facebook

e-mail

game

info

it’s (still & always) about people.

freedom of choice (or, ‘location, location, location’)

create nimble experiences - not perfect ones.

With a thanks to Dave Armano for his lovely visual thinking.

be reliable –even the best value will not survive downtime

we need a platform

CommerceLive

CommerceLive

.NET FASTSharePoint Commerce Server

Commerce Server

the road ahead

Commerce Server

new site building framework

IT-less business user experience

support for new MS server and cloud tech

integrated digital marketing solutions


DMO mobile Dashboard


WEBTRENDS DESIGN LAB


Using FAST Search for Microsoft SharePoint

Dan Haywood, Technical Solution Specialist

Emma Wyatt, Solution Sales Specialist

[email protected]

Full Bleed Photos

Pictures can set a mood orevoke emotion, making fora more memorable presentation.What is Search ?

Intent

Dialogue

Search is a language

Content

Understand intent

Start a dialogue

Match intent & content

Key principles for good search solutions

Search is a dialogue“Search as a language”Monologue or dialogue?

Actionable resultsQuick and easy to useFew / no clicks to result

Dynamic & Contextual Based on you and your queries

Dynamic/Contextual

Dialogue

Actionable results

Monologue or dialogue ?

Search term:

“laptop”

www.google.co.uk

www.dell.co.uk

Popular list

Text/Icon/Pic

Actionable results

Intent & content is matched…

Then what?

Actionable results

Intent & content is matched…

Then what?

Shorter “time to value”

Contextual and Dynamic

Context Aware Dialogue

People

Companies

Products

Locations

Steve Ballmer

Microsoft

Nintendo

PlayStation

Wii

Sony

Kinect

XBox

Xbox Live

Las Vegas

United States

Contextual and Dynamic

Dynamic Content Targeting

“Leveraging information about

the end user to improve the quality of the interaction”

- Gartner -

Dynamic Content TargetingCan be Explicit or Implicit

Explicit TargetingSome form of relationship

NameAgeGenderInterestsPreferencesPurchase History

Dynamic Content TargetingImplicit TargetingAnonymous Users

Bing + Atlas + FAST + SharePoint

Behavioural AnalysisBrowsing History

One Proven Platform from Microsoft

User experience -------Fresh content-------Publishing workflows-------Consistent brand

Attention getting experiences

-------Rich media

management-------

Search generated content

-------Basic analytics

Communities-------

Structured data integration

-------Customer

self-service-------

Advanced analytics

Intelligent Web Sites -------

Self-ServiceDigital Marketing

on one open and

extensible platform

SharePoint for Internet Sites and FAST Search Scalable and Supported

Move your companies web experience in the right direction.

Address the Basics Innovate and Grow

…some references.

…and many more

http://www.ni.com/

https://www.dnbnor.no/markets


Thank You

Contact Us: [email protected]


SharePoint: The Intelligent Web Collaboration Platform

James Hoggett, Business Manager, Content and Code


Who are Content and Code?

• We solve business challenges with creative IT solutions

• We deliver solutions based on SharePoint, Microsoft Online Services (Office 365) and related Microsoft platforms

• We have over 70 SharePoint specialists and have delivered over 200 enterprise SharePoint implementations

• We are 2010 Microsoft UK partner of the year and winners of Microsoft SharePoint worldwide partner awards in 2009 and 2010

• We enable organisations to reduce costs, mitigate risk, work more efficiently and create a competitive advantage


Our Clients


Our Awards


Reed Elsevier: Overview

Reed Elsevier is a world-leading provider of professional information solutions in the science, medical, legal, risk and business sectors

Objective is to help its customers advance science and improve healthcare by providing world class information and innovative solutions

Publishes over 1,800 scientific and medical journals, used by over 11 million researchers each year

In 2010, Elsevier published over 2,400 new book titles and clinical reference works both in print and online


The Challenge

• Reed Elsevier’s image was that of ‘the world’s biggest publisher that nobody knows,’ • they recognised that the limited functionality and

information architecture of their website was hindering their key messaging

• RE wanted to effectively communicate with their customers and showcase their innovative product range


The Solution

Reed Elsevier Selected SharePoint to create a new website to raise awareness of who they are

It was the platform of choice due to its flexibility and robustness

They wanted their team to be familiar with a single platform for both internal and external content

Content and Code developed a branded SharePoint website complete with customisable web parts and other features that afford visitors a clearer and more immediate view of the business


Features

Features of the website include:• Rich-media areas for video and animation• Simple tab-based navigation that allows users

to access extensive company information directly from the homepage

• Share price feed on every page, updated every 20 minutes

• ‘Investor Centre’ with financial reports, press releases, annual reports and presentations

• News area searchable by subject and date


The Benefits

• Engaging and impacting website

• Improved clarity and navigability

• Interactive carousels show-off the company and its products

• The information architecture makes it easier to find information

• Analytics show that users now spend longer browsing the site then previously


What RE say…

• The technical team at Reed were very impressed with the ease of use of the product

• There are already plans to introduce Web 2.0 features:

» including blogs

» forums and

» extra rich-media elements


What RE say…

“Through our engagement with Content and Code, we have achieved what we wanted to achieve. We have great faith in the technical capability of Content and Code. Their expertise has made it much easier for our team to expand on the code they delivered for us…

… Users now spend longer on pages than they did before. That improved level of engagement is exactly what we wanted.”

- Piers Thornewill, Corporate Website Manager, Reed Elsevier


SharePoint Toolkit


Tesco’s Human Intranet


Who are Tesco?


Vision

In their personal lives, people are working together and

sharing information in radically different ways using the

Internet. Social networking websites such as Facebook,

YouTube and Twitter, collaborative knowledge websites

such as Wikipedia, and interactive communications such

as Skype and MSN Messenger, are giving people very

engaging ways to share experiences, communicate

better and learn faster.

We have an opportunity to do give our staff the same tools

and experiences, to help them do their jobs better and

help them feel connected to the wider Tesco community.


What were people using?

http://en.wikipedia.org/wiki/File:Foursquare_logo.svg

http://en.wikipedia.org/wiki/File:Flickr_wordmark.svg

http://en.wikipedia.org/wiki/File:Deviantart_logo.png


The Solution

• Traditional company hierarchy?

• Corporate news focused homepage?

• Locked down homepage?

With SharePoint we have the building blocks…. We just need to change the way we use them

There is no homepage… the MySite is the homepage so everyone's is different


Tesco Intranet

• Personalised home

• Important KPIs

• Social media style• Tags to push

relevant information

• Reduced focus on corporate news

• Individual is the centre of the Intranet


Functionality map

Team Sites

Community SitesExtranet/Internet

My Site My Profile

meeveryone

Search, Instant Messaging, Desktop Sharing, Desktop Web/Video Conferencing

Brand Sites

Pay & Benefits

Learning & Development

My Sites - A homepage that is tailored to my individual needs think iGoogle for an organisation.

My Profile - viewable by all, that will help others connect to me. Think

Facebook or LinkedIn for an organisation.

Team Sites - websites that provide a workspace for a team tocollaborate, share knowledge and make better decisions.Think of document management, Wikipedia, Youtube and

Forums all rolled into one place that is specific to your team.

Brand Sites - a collaborative workspace for people within a certaindiscipline, with shared skills or interests. Helping toimprove knowledge, best practice and drive innovation

Corporate Website - that provides organisation-wide news and information, with newsfeeds, videos, executive interviews and interactive content that keeps me engaged.

Extranet & Internet - access the websites and tools seamlessly without additional user-ids and passwords

All seen together with search, instant messaging, desktop sharing, conferencing facilities and more...


Johnson Matthey


SharePoint: The Intelligent Web Platform

James Hoggett, Business Manager, Content and Code

© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. | 02

Whatever your Digital Destination, Microsoft can help you get there.

New to SharePoint or thinking of extending the platform?

Free Internet/Extranet ‘Jumpstart’ to kick start your Digital Marketing

2 day engagement with one of our top SharePoint partners

Contact us – [email protected]


http://www.microsoft.com/en-us/


Q&Aand

Networking

Webtrends for SharePoint World Tour UK

Technology

Transcript of Webtrends for SharePoint World Tour UK