Enterprise 2.0
Musings
Karthik Ravindran
The Emerging Web
Movement
Enterprise
Opportunities
Conceptual
Frameworks
Web 1.0
Web 2.0
Web 3.0
Internet Presence, Discovery by Search, System Centric
Applications/Services, User centric, Social Dynamics, Network Effects, Disruptive Models (Advertising, Marketing, B2C…)
The Semantic Web
The Emerging Web Movement
Web Startups
Enterprises/
Businesses
…
The Enterprise 2.0 Opportunity
The 2.0 Phase
Web 2.0 Enterprise 2.0
Mobile 2.0
Identity 2.0
CRM 2.0
Govt 2.0
Health 2.0
Collaboration 2.0
… … …
A 2.0 Tag Cloud
What the <2.0>
should I be
thinking?
Basics first…
A Web 2.0 Application?
A Web 2.0 Application
A Web Application that fosters
active and social user engagement
within a surround online community
in the context of <CBA>
<CBA> => Could be anything
Web Application => Experienced
using a Web Browser
A (Successful) Web 2.0 Application
A Web Application that fosters
(and self fosters through)
active and social user engagement
within a surround online community
in the context of <CBA> (that
appeals to the target
demographic(s) and fulfills the
motivations of its sponsors)
A Web 2.0 Service?
A Web 2.0 Service
A Web 2.0 Application whose
accessibility is not confined
to the web browser (think mobile,
device, console, PC apps), and whose
evolution is not gated by its
provider (think developer ecosystem, partners, users)
A slightly more concise
way of phrasing this…
An OPEN Web 2.0
Application
O – Open
P – Programmable
E – Embeddable, Extensible, Everywhere
N – Neutral (consumer channel)
2.0 Service or
Application?
Think & Plan Service(s)
Enterprise 2.0?
Enterprise 2.0
Embracing and applying the
trends & practices fostered by
Web 2.0 that benefit an
Enterprise
Embracing => Applying within &
Integrating with
Common 2.0
Ingredients
Services
Applications
Social Dynamics
Reach + Rich Channels
Service (Blogging Engine)
Application (Blog Writer)
Social Dynamics
(Blog Community, Blogosphere)
Reach + Rich Channels
(Browser/PC/Mobile blogging)
Conceptual
2.0 Architecture
Infrastructure
Compute Storage Web Server Database Networking Messaging Virtualization
Foundational Services
Content Management
Data AccessLOB
IntegrationUser
ManagementSocial Search
Usage Analytics
Sync
Custom Services
Service Interfaces/APIs
REST SOAPSyndication (RSS/Atom)
JavaScript LibrariesProgramming
Language Wrappers
Delivery Channels
Browser PC Mobile Device External ServicesService
Repository/Bus
Architecture Layers Tools
Users
Developers
Administrators
LOB Systems
External Services
Designers
Enterprise 2.0
Opportunities
The Connected Workforce
Next Gen Web Presence
The Connected Workforce
The Connected Workforce
Conceptual Architecture
•Experts
•Thought leaders
• Skeptics
•Evangelists
•Projects
• Investments
•Change
•Next gen leaders
•Concerns
• Ideas
•Best Practices
•Musings…
•Management outreach
•Business Insight
•Opportunities
•Challenges
•Accomplishments
•Professional
•Personal
•Best Practices
•Events
• Investments
Communicate Listen
EngageOnboard
Service Interfaces
LOB Services
ECM BI
LOB Integration EMM
WCM BPM
Enterprise Search
User Profiles
Foundational Services
Social Media/Networking Services
Blogs Wikis Forums Media Analytics
Browser DeviceMobile PC
Social
RM
Enterprise 1.0 Collaboration Services
Custom Services
Next Gen Web
Presence
• Skeptics
•Explorers
•Evangelists
•Partners
•Customers
•Employees
•MVPs/Evangelists
•Change
•Validate Assumptions
•Requirements/Priorities
• Image/Brand Perceptions
•Vision & Mission
•Values
•Product Information
•Customer Evidence
•Careers
•Personal touch
•Operational Insight
•Opportunities
•ChallengesCommunicate Listen
EngageOnboard
Next Gen Web Presence
Conceptual Architecture
Social Web Channels Customers/Partners/Communities
……
Internal Systems
Managed Channel(s)
Putting it all together…
………
Identity 2.0
Web 2.0
CRM 2.0
Collaboration 2.0
B2B 2.0
Enterprise 2.0
Challenges
Defining & Measuring ROIThe Tangibles & the Intangibles
Cultural Shift
Relinquishing Control
Freedom of Expression
Network Effects
Perpetual Beta
Fail Fast
Implementation
Platform/Technology
Choices
Thinking BIGActing in small & fast
increments
Kobe: Web 2.0 Resource Kithttp://msdn.microsoft.com/en-us/architecture/bb194897.aspx
Stay tuned for more…
Presentation Style
Inspired by
Lawrence Lessig
Thank You!