Enterprise 2.0

Musings

Karthik Ravindran

The Emerging Web

Movement

Enterprise

Opportunities

Conceptual

Frameworks

Web 1.0

Web 2.0

Web 3.0

Internet Presence, Discovery by Search, System Centric

Applications/Services, User centric, Social Dynamics, Network Effects, Disruptive Models (Advertising, Marketing, B2C…)

The Semantic Web

The Emerging Web Movement

Web Startups

Enterprises/

Businesses

…

The Enterprise 2.0 Opportunity

The 2.0 Phase

Web 2.0 Enterprise 2.0

Mobile 2.0

Identity 2.0

CRM 2.0

Govt 2.0

Health 2.0

Collaboration 2.0

… … …

A 2.0 Tag Cloud

What the <2.0>

should I be

thinking?

Basics first…

A Web 2.0 Application?

A Web 2.0 Application

A Web Application that fosters

active and social user engagement

within a surround online community

in the context of <CBA>

<CBA> => Could be anything

Web Application => Experienced

using a Web Browser

A (Successful) Web 2.0 Application

A Web Application that fosters

(and self fosters through)

active and social user engagement

within a surround online community

in the context of <CBA> (that

appeals to the target

demographic(s) and fulfills the

motivations of its sponsors)

A Web 2.0 Service?

A Web 2.0 Service

A Web 2.0 Application whose

accessibility is not confined

to the web browser (think mobile,

device, console, PC apps), and whose

evolution is not gated by its

provider (think developer ecosystem, partners, users)

A slightly more concise

way of phrasing this…

An OPEN Web 2.0

Application

O – Open

P – Programmable

E – Embeddable, Extensible, Everywhere

N – Neutral (consumer channel)

2.0 Service or

Application?

Think & Plan Service(s)

Enterprise 2.0?

Enterprise 2.0

Embracing and applying the

trends & practices fostered by

Web 2.0 that benefit an

Enterprise

Embracing => Applying within &

Integrating with

Common 2.0

Ingredients

Services

Applications

Social Dynamics

Reach + Rich Channels

Service (Blogging Engine)

Application (Blog Writer)

Social Dynamics

(Blog Community, Blogosphere)

Reach + Rich Channels

(Browser/PC/Mobile blogging)

Conceptual

2.0 Architecture

Infrastructure

Compute Storage Web Server Database Networking Messaging Virtualization

Foundational Services

Content Management

Data AccessLOB

IntegrationUser

ManagementSocial Search

Usage Analytics

Sync

Custom Services

Service Interfaces/APIs

REST SOAPSyndication (RSS/Atom)

JavaScript LibrariesProgramming

Language Wrappers

Delivery Channels

Browser PC Mobile Device External ServicesService

Repository/Bus

Architecture Layers Tools

Users

Developers

Administrators

LOB Systems

External Services

Designers

Enterprise 2.0

Opportunities

The Connected Workforce

Next Gen Web Presence

The Connected Workforce

The Connected Workforce

Conceptual Architecture

•Experts

•Thought leaders

• Skeptics

•Evangelists

•Projects

• Investments

•Change

•Next gen leaders

•Concerns

• Ideas

•Best Practices

•Musings…

•Management outreach

•Business Insight

•Opportunities

•Challenges

•Accomplishments

•Professional

•Personal

•Best Practices

•Events

• Investments

Communicate Listen

EngageOnboard

Service Interfaces

LOB Services

ECM BI

LOB Integration EMM

WCM BPM

Enterprise Search

User Profiles

Foundational Services

Social Media/Networking Services

Blogs Wikis Forums Media Analytics

Browser DeviceMobile PC

Social

RM

Enterprise 1.0 Collaboration Services

Custom Services

Next Gen Web

Presence

• Skeptics

•Explorers

•Evangelists

•Partners

•Customers

•Employees

•MVPs/Evangelists

•Change

•Validate Assumptions

•Requirements/Priorities

• Image/Brand Perceptions

•Vision & Mission

•Values

•Product Information

•Customer Evidence

•Careers

•Personal touch

•Operational Insight

•Opportunities

•ChallengesCommunicate Listen

EngageOnboard

Next Gen Web Presence

Conceptual Architecture

Social Web Channels Customers/Partners/Communities

……

Internal Systems

Managed Channel(s)

Putting it all together…

………

Identity 2.0

Web 2.0

CRM 2.0

Collaboration 2.0

B2B 2.0

Enterprise 2.0

Challenges

Defining & Measuring ROIThe Tangibles & the Intangibles

Cultural Shift

Relinquishing Control

Freedom of Expression

Network Effects

Perpetual Beta

Fail Fast

Implementation

Platform/Technology

Choices

Thinking BIGActing in small & fast

increments

Kobe: Web 2.0 Resource Kithttp://msdn.microsoft.com/en-us/architecture/bb194897.aspx

Stay tuned for more…

Presentation Style

Inspired by

Lawrence Lessig

Thank You!