Television and Online: Givinga Successful TV Brand its

Virtual World Legs• Amy Pritchard, CEO Metaverse Mod Squad• Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop• Matt Cullen, Marketing Manager, National Football League• Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.• Daniel Buelhoff, Head of Business Development & Community Management, sMeet

What is the goal?

• Interactive television?• Marketing?• Make money?• Brand Extension?• Measure audience?• Extend advertising business model?• Drive retail sales?

Extend TV to online or createonline and extend to TV?

• Online presence mirror TV• New IP extended to television

• Closed stand alone Virtual World• Open platform shared with other brands

ABCs of Successful OnlinePresence for TV Brand

• Immerse fans into narrative• Extension of story beyond TV• Interactive television• Flexibility with content to meet goals

TV‐Showcases allextensionsdirectlyaccessibleonTVwebsites

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Two Audiences: Child andParent

• TV Property for children unique• Getting parents engaged and satisfied• Keeping it fun for kids• Parents - information, safety• Kids - navigation, fun

Television and Online: Givinga Successful TV Brand its

Virtual World Legs• Amy Pritchard, CEO Metaverse Mod Squad• Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop• Matt Cullen, Marketing Manager, National Football League• Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.• Daniel Buelhoff, Head of Business Development & Community Management, sMeet