Engage Expo 2010 NYC "Television and Online: Giving a Successful TV Brand its Virtual World Legs"

Television and Online: Giving a Successful TV Brand its Virtual World Legs • Amy Pritchard, CEO Metaverse Mod Squad • Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop • Matt Cullen, Marketing Manager, National Football League • Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc. • Daniel Buelhoff, Head of Business Development & Community Management, sMeet

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Virtual worlds allow animators, production houses, and networks the opportunity to create interactive iterations of their franchises and more fully engage fans. This immersion in a narrative environment online extends and solidifies brands, and speaks to kids in what is fast becoming their new common language -- the language of interactivity and virtual worlds. This session will explore these new creative models, the business relationships that support those models, new revenue opportunities that surround online properties, and what elements are needed to create a successful brand extension into the digital realm. Amy Pritchard, CEO, Metaverse Mod Squad (moderator) Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop Matt Cullen, Marketing Manager, National Football League Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc. Daniel Buelhoff, Head of Business Development & Community Management, sMeet

Transcript of Engage Expo 2010 NYC "Television and Online: Giving a Successful TV Brand its Virtual World Legs"

Television and Online: Givinga Successful TV Brand its

Virtual World Legs• Amy Pritchard, CEO Metaverse Mod Squad• Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop• Matt Cullen, Marketing Manager, National Football League• Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.• Daniel Buelhoff, Head of Business Development & Community Management, sMeet

What is the goal?

• Interactive television?• Marketing?• Make money?• Brand Extension?• Measure audience?• Extend advertising business model?• Drive retail sales?

Extend TV to online or createonline and extend to TV?

• Online presence mirror TV• New IP extended to television

• Closed stand alone Virtual World• Open platform shared with other brands

ABCs of Successful OnlinePresence for TV Brand

• Immerse fans into narrative• Extension of story beyond TV• Interactive television• Flexibility with content to meet goals

TV‐Showcases allextensionsdirectlyaccessibleonTVwebsites

TerminatorSalva8on&YearOne–twomoviereleaseswithexclusiveitemsandeventsformaximum

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Two Audiences: Child andParent

• TV Property for children unique• Getting parents engaged and satisfied• Keeping it fun for kids• Parents - information, safety• Kids - navigation, fun