CAPABIL IT IES STATEMENT
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It’s ThinkZILLA .......................................................................................................................................... 3
Biography ................................................................................................................................................... 4
Firm Capabilities .......................................................................................................................................5
Media & Public Relations Management & Strategy..................................................................6
Branding & Brand Identity ............................................................................................................... 7
Event Planning & Management .....................................................................................................8
Recent Media Mentions ..........................................................................................................................9
Media & Public Relations .................................................................................................................9
Brand & Brand Identity................................................................................................................... 10
Event Planning & Management .....................................................................................................11
Firm Accolades & Testimonials ............................................................................................................13
Firm Results ..............................................................................................................................................14
Contact Information ............................................................................................................................... 15
TABLE OF CONTENTS
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THE JOURNEY TO THE TOP IS NEVER MADE ALONE.
The successful attain their achievements by aligning them-selves with a winning team; others who are just as committed to victory as they are themselves.
ThinkZILLA empowers our clients to achieve their goals by producing strategic public relations and media management campaigns; crafting thoughtful, engaging and well-designed brand identities; and executing complex and diverse event planning and promotion efforts.
The inventive, resourceful, and well-connected ThinkZILLA team can serve as the creative catalyst that propels your brand, product or image to even greater heights.
WHEN IT COMES TO SUCCESS, THE ANSWER IS SIMPLE.
It’s ThinkZILLA.
ThinkZILLA PR & CONSULTING GROUP, LLC
BIOGRAPHY
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Velma Trayham, CEO
Entrepreneur, former Google employee, author, networking maven. Velma
uses her education in marketing and business development and experience
in PR and promotion to lead the ThinkZILLA team with an inspired, high-im-
pact passion that produces inspired, high-impact results.
Ms. Trayham consistently places her clients in top shelf magazines, at the
right events, in front of the right people and at the top of search rankings in
order to obtain an exponential return on their PR investments. Her profes-
sional, creative approach to promotion and design yields unique campaigns
and events that inspire, intrigue, and excite.
Ms. Trayham has secured diverse multi-media placements for ThinkZILLA
clients including print & online publications (Rolling Out, Sister 2 Sister, Jet),
exposure on broadcast radio and television (The Yolanda Adams Morning
Show, Oprah’s Life You Want Tour – Houston), nominations for national and
international awards (CNN Heroes, Steve Harvey Neighborhood Awards,
John C. Maxwell Leadership Awards) and more.
PR events also benefit from Ms. Trayham’s magic touch. First time events
like the Light-House Church’s Easter Expo and the GO DJ Hip Hop & Enter-
tainment Awards in Houston boasted thousands of attendees and national
sponsorship exposure. Established events like the Women’s Health & Fitness
Expo have experienced Trayham’s ThinkZILLA magic in exponential atten-
dance growth and double digit sponsorship growth.
Adding ThinkZILLA as your PR and marketing team is a step towards in-
creased visibility, exceptional growth, and multi-platform brand awareness.
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FIRM CAPABILITIES
Strategic campaign management. Exceptional PR planning and design. Top-of-mind brand awareness. Flawless events.
Delivering seamless integration, with everything working together in a wide-reach-ing and all-encompassing public relations package. How does this happen? It’s ThinkZILLA.
MEDIA & PUBLIC RELATIONS MANAGEMENT & STRATEGY
Pitch-perfect presentation only comes by pairing planning with PR innovation. Creative campaigns get noticed. Boring campaigns don’t. Having a team who is committed to building your brand through effective, inventive media outreach is the difference. We’ll use traditional and non-traditional methodologies and medias, everything from press releases to radio to face-to-face meetings with movers and shakers within your industry, to craft a winning public relations strategy.
BRANDING & BRAND IDENTITY
Who are you? Who do you want to be? And who do you want to notice you? What-ever your branding challenges, ThinkZILLA has the solutions. Designing beautiful and expressive logos, crafting illustrative and engaging websites and producing eye-catching marketing and collateral pieces that communicate your brand’s im-pressions, trademarks and distinctive style is our forte. We help you win market share, drive social media engagement and reach your branding goals.
EVENT PRODUCTION & MANAGEMENT
We talk about planning flawless events because we mean it. Every detail is man-aged, anticipated, coordinated, researched and executed to maximum effect and minimum effort on the client’s part. At ThinkZILLA, we don’t just produce events. We orchestrate them with breathtaking precision and to spectacular result.
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Just like no journey to the top is ever made alone, it is also never made without a plan. Wherever your brand is heading, ThinkZILLA can devise the right media and PR strategy to get you there.
Using a combination of tried-and-true PR strategies along with viral, social, and guerilla tactics, the ThinkZILLA team will expand your brand footprint and reach new audiences while still providing solid performance and quantifiable return on investment.
TRADITIONAL MEDIA AND PUBLIC RELATIONS
ThinkZILLA cultivates not only the relationships we have with our clients, but also an immense network of media and non-media contacts to build the publicity your brand needs. We issue press releases, secure media placements, and contract sponsorships that provide huge benefits in terms of media value, consumer inter-est, and return on investment.
POSITIONING AND MESSAGING
Don’t say just anything. Say the right thing. And make it count. In today’s sound-bite world, how you say it is nearly as important as what you say. Making sure your brand’s messaging is pitch-perfect and spot-on is critical to media and PR success. The branding experts at ThinkZILLA can help craft a message that conveys the essence of your brand to the audiences you want and beyond.
WORD OF MOUTH/BUZZ BUILDING
People always want to talk about the next big thing: the latest celebrity trainer, the newest sports car, or the hottest new athlete. At ThinkZILLA, we make sure the excitement they’re talking about is YOU! With our wide array of ever-evolving contacts, we can build your buzz and push page views, search rankings, brand awareness and product purchases.
SOCIAL MEDIA IMPLEMENTATION
Does your brand have what it takes to go viral? You do with ThinkZILLA! By cre-ating content that garners comments, likes, shares, retweets, reposts, links and other social media interactions, your brand can harness the exponential com-pounding power of the social web, leading to new markets, new audiences, and new revenue opportunities.
FIRM CAPABILITIESMEDIA & PUBLIC RELATIONS MANAGEMENT & STRATEGY
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FIRM CAPABILITIESBRANDING & BRAND IDENTITY
At ThinkZILLA, we speak the zen of branding. We know that a brand is a distilla-tion. It is a culmination of its owner’s style, products, marketplaces, and vision. A brand’s identity speaks to the relationship a brand has with its customers, how it makes them feel and how it makes them better. It rolls emotion together with col-or, graphics and design to create something that stirs passions, inspires engage-ment and awakens the spirit.
You know who you are. Make sure everyone else does, too.
GRAPHIC DESIGN
» Logos
» Collateral materials
» Business cards
» Infographics
» Custom illustrations
MULTIMEDIA
» Web design
» Ecommerce design
» Ebook and print design
» 3D product modeling
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PLANNING » Audio/Visual production » Lighting planning » Pre-event site evaluations » Menu development » Rental lists » Vendor recommendations » Timeline scheduling
Promotion » Event brand management » Strategic communication planning » Community or audience liaising » Media buying » Media liaising
FIRM CAPABILITIESEVENT PRODUCTION & MANAGEMENT
Know how to go from being “that event” to being “THE event”? It’s ThinkZILLA.
The experts at ThinkZILLA can turn your event from a nice party to an amazingly efficient, sponsorship-loaded extravaganza that will produce a ripple effect of pos-itive PR value for your brand long after the party’s over and the guest have left.
The ThinkZILLA approach to events is personal, with a dedicated Event Captain assigned to your event during the planning process and an experienced and pro-fessional Event Team to staff all aspects of your event.
Operations » Day-of event coordination » Media credentialing » Social media management » Trade show exhibits » Shipping » Registration & attendee services » Contracting » Event accounting » Final site walk through & approvals
Security » Media credential verification » On-site and VIP security » External security coordination
SPONSORSHIP MANAGEMENT
The well-connected and media-savvy team at ThinkZILLA takes the stress out of garnering sponsorships and related publicity for your event. We leverage our network of media, business, professional and community contacts to create stra-tegic sponsorship alliances that benefit both your event and the sponsor.
ThinkZILLA targets both media-based and non-media sponsors in order to se-cure in-kind and “real money” support for your event, providing a mix of promo-tion and brand recognition that can help put your event on the map!
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MEDIA & PUBLIC RELATIONS
The Beauty of Politics Affair:
ESPY Awards Celebrity "Beauty & the Beast" Swag Lounge:
MEDIA PLACEMENTS
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BRANDING & BRAND IDENTITY
Michael Sterling Films:
The Light-House Church:
MEDIA PLACEMENTS
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EVENT PRODUCTION & MANAGEMENT
2014 Easter Expo and 50,000 Egg Hunt
2014 GO DJ Hip Hop & Entertainment Awards
MEDIA PLACEMENTS
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EVENT PRODUCTION & MANAGEMENT
The Secret Society 2014 Media Awards
2014 Women's Health & Fitness Expo Houston
Iyanni Pradia's "A Winter's Light" Runway Fashion Show & Gala
MEDIA PLACEMENTS
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FIRM ACCOLADES& TESTIMONIALS
We love happy clients! Here at ThinkZILLA, we have lots of them and people are starting to take notice. That’s why we were named Houston’s Best PR Firm at the 2014 GO DJ Hip Hop & Entertainment Awards. Take a look at what our clients have to say about ThinkZILLA!
When your BRAND is your business, there is not room for a firm to play games with results. I’ve found working with ThinkZILLA to be a unique experi-ence, measureable and results-driven. There are many in the industry who say they can deliver but few to take you to the next level. I wouldn’t trust anyone else. ThinkZILLA just ROCKS the GOLD standard!
-Jade Gold, Jade Gold Fitness
I am continuously impressed by ThinkZILLA’s ability to provide consis-tent and valuable project work. I’ve had several opportunities to do major inter-views from national and popular local media. I highly appreciate their work!
-Pastor Keion Henderson, The Light-House Church
Thank you Velma Trayham and ThinkZIL-LA PR group for making us number 1 on Google. We are getting calls like crazy because of your hard work.
-Bruce Johnson, 1000 Men Empowerment Group LLC
After all these years I’ve finally teamed up with the marketing team that under-stands the importance of “branding.” If you believe in your brand I advise anyone to get with a winning team: ThinkZILLA.
-Antonio Tarver, Professional Boxer
Results are the best measuring tool for success. ThinkZILLA is the epitome of what a PR/Marketing business should be.
-Jay Barnett, Actor & Motivational Speaker
2014 GO DJ HIP HOP & ENTERTAINMENT AWARDS
BEST PR FIRM
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FIRM RESULTS
We make it easy to quantify the return on your PR, branding, and event investments.
ThinkZILLA uses an advertising cost equivalent (ACE) framework to obtain and re-port return on investment (ROI) figures for our campaigns and events. This frame-work allows our clients and event sponsors to quantitatively and qualitatively un-derstand the strength and reach of the dollars they spend with us.
ACE allows us to research and report the following: » If a PR budget is delivering value for money and is strong enough to retain notice » If a PR campaign or event is more or less successful than prior efforts, or similar efforts if the campaign or event is new
Showing measureable ROI isn’t rocket science. It’s ThinkZILLA.
QUALITATIVE EVALUATION PARAMETERS
EVALUATOR DESCRIPTION
Tonal Bias Positive, negative or neutral slant determination
Media Tone Analysis of the mood of the press on a campaign or event
Target Publication Tracking Assessment of publication efforts in target media
Core Message Tracking Assessment of what publications are repeating your core message
Press Release Tracking Assessment of verbatim press release publication
Sector Analysis Comprehensive analysis of client’s industry sector media coverage
Competitor Analysis Holistic survey of competitor media and campaigns
QUANTITATIVE EVALUATION PARAMETERS
EVALUATOR DESCRIPTION
ACE value The success of an effort in advertising dollars
Public Relations Value The impact of an effort in PR dollars – 2.5X more valuable than advertising
Impressions/Impacts Number of message views in relationship to the overall population
Column Inch Data Number of column inches/pages your message covers
Demographics Analysis of the population receiving your message or attending your event
Keyword Tracking Search analysis of company or event name, product name or message
Media Breakdown Penetration analysis of multi-media publication
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WHATEVER YOUR COAST, WE’VE GOT YOU COVERED. WHENEVER YOU CALL OR EMAIL, WE ANSWER.
IT’S NOT JUST BUSINESS AS USUAL. IT’S ThinkZILLA.
Physical Locations:
Houston, Texas (Headquarters)
Beverly Hills, California
Web Presence:
www.itsThinkZILLA.com
Email Contact:
Toll Free:
1.888.509.1145
CONTACT INFORMATION
BEVERLY HILLS, CALIFORNIA • HOUSTON, TEXAS
1.888.509.1145 • WWW.ITSTHINKZILLA.COM
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