Download - Effects driven Scrum development using Business impact maps

2

Introduction

Sara LerénUser Experience Specialist

[email protected]

Agile UX Sweden

@HeedTheNeed

3

Agenda

Effects-driven Scrum development using Business Impact Maps

How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum

Value Creation

How do you create value?

Missed mark – Airport VIP lounges

6

Agenda



Value Creation“If I’d asked my customers what they wanted, they would have said, ‘A faster horse!’”

Henry Ford

How do people express their needs?

Explicit needs

Visible needs

Latent needs

Gemba

Gemba, “the real place”

10

Agenda



Gemba

What is a Business Impact Map?

A way of visualizing the Business needs and the Effects required to satisfy the needs

Gemba

The structure of the Business Impact Map

Why Impact Mapping?

Why Business Impact Mapping?

Why Impact Mapping?

Techies vs. Techies

Why Impact Mapping?

Business people vs. Techies

Business Impact Maps tell stories

Source: Allen R. Braun, M.D, National Institute on Deafness and Other Communication Disorders

Reading Words

Reading Sentences

Reading Stories

17

Agenda



GembaSprint 0 –

Time to create the Business Impact Map

Gemba

User group analysis and prioritization

Missed mark – not knowing your market

Gemba

Defining effect goals

Planning sprint 1 –The Business Impact Map works as a high-level backlog and

facilitates prioritization

User stories are easily extracted from the Business Impact Map

As a [user group] I want [need] so that [effect]

Example:As a family traveller I want to keep my children

entertained so that I can keep calm

Sprint demo –The effect goals help to focus on what’s important

Focusing on the desired effects

Evaluating proposed solutions

Final sprint –Final evaluation of effect goals

Value Creation

Have you created value?

29

The End

Thank you!

Want to get in touch?

[email protected]

Agile UX Sweden

@HeedTheNeed