Why Social Games for Brand Engagement?
bySwami VenkatFounder & CEOiNexGen Games
(Creator of AllRounderz, A True Social 3D Cricket Game on facebook)
http://apps.facebook.com/allrounderz
Top Brands on Facebook
Top 3 Brands in Facebook:
Coca-Cola 31,856,947Disney 26,667,356Starbucks 23,611,443
Top 3 Brands in India:
Tata Docomo 2,762,909Vodafone Zoozoos 2,140,970Mumbai Indians 1,824,682
Why Social Games?
Most Number of Daily Active Users on Facebook
Cityville 17,147,793Farmville 9,558,914Empires & Allies 7,429,981Texas Holdem Poker 7,005,894
Need to be where REAL people are.
What do Industry Experts & Reports say?“Social games audiences are now larger than
both Daytime TV & Primetime audiences”
“AD Spending on Social games & Applications have grown by 160% from 2009 in NON-US market segment. As Advertisers rush to spend on casual game segments, publishers are still figuring out which advertising methods best engage their players.”
“Future of brand engagement is to create branded entertainment and leverage influential voices who in turn can reach others. Customers respect meaningful, entertaining and rewarding engagement over everything else.” David Armano, SVP, Edelman Digital,(Social Media Visionary)
Social Games by the Brands in India
CURRENT STATUS:700+ Active users per month.
Did they meet their objectives?
SO FAR…….Brands :
Understand the importance of being in Social media
Understand the importance of Social Games for active engagement
Developed games on their own, but didn’t succeed
Need to be where RIGHT people are…
But, HOW?
We played Cricket in the…
Office cubicles
Galli
Class Room
Neighborhood Maidan
Garden next door
Beach
Garage
Hostel Corridor
We played Cricket with…
Jignesh(Std X Study Pal)
Ramesh, Suresh(Neighbours)
Rahul(Std II friend)
Venkat(College Pal)
David(Hostel Roomie)
Goldy Chacha(from Patiala)
Bala(Ex-Colleague)
Gopi Da(Sister’s Friend’s
Bro)
Where are they now…
Venkat, California
Jignesh, Bangalore
Gopi da, Gurgaon
Rahul, SiliconValley
David, Singapore
Bala, Mumbai
Suresh, KL
Goldy, Bhatinda
Rajesh Dogre
Come & Join Us On…….
The World’s First
True Social 3D Cricket Game on
http://apps.facebook.com/allrounderz
• Play cricket as you did – with your
buddies…
• Form a team with your friends
What’s all about?
• Invite friends to play matches with
you
• Invite friends to become your
supporters!
http://apps.facebook.com/allrounderz
• Set a target; Chase a target; Win
matches; Gain points
• Join as many of your friends’ teams
to boost your stats
• Participate in Global League
Tournaments, become a celebrity
• Wish friends, enter contests, blog
about cricket and much more
• Create records under every possible
role in Cricket; become an
Allrounder!
What’s all about?
http://apps.facebook.com/allrounderz
Play your way…
- Stadium of your
choice
- Weather
condition of your
choice
- Pitch condition of
your choice
- Cheer Leaders of
your choice
- Day/Day-Night
Match selection
Enjoy the realistic 3D gaming environment:
http://apps.facebook.com/allrounderz
Play your way…
Enjoy the realistic 3D gaming environment:
- Accessories of your choice
- Friends of your choice
http://apps.facebook.com/allrounderz
Enjoy game play in Full Screen Mode
Play your way…
Enjoy the realistic 3D gaming environment:
- 60+ Batting Strokes triggered based on
timing
- Multiple variations of bowling style and speed
http://apps.facebook.com/allrounderz
Physics and AI based game play
- Select the type of shot, position of shot
based on the fielding positions
- Play in 3 difficulty modes based on your
interest
“Cricket is no longer a man’s sport.” – Introducing
world’s first Women’s online Cricket!
So what makes really cool!
Introducing Venkataraghavan in his online avatar – have
your
games umpired by one of the best umpires in the world!
Earn/buy coins by playing the game; spend them on
performance- boosting virtual goods!
Share your game achievements on your friend’s walls, tag your team and
opponents, relive the excitement of playing Cricket with your
buddies again!
http://apps.facebook.com/allrounderz
Become an AllRounder, become a CELEBRITY
• An exclusive instance
of your “Branded
Game” accessible
from a unique brand
link:
http//apps.facebook.co
m/allrounderz/brand
Come, Play The “Brand” League
http://apps.facebook.com/allrounderz
http://apps.facebook.com/allrounderz
Integrate Your Brand Marketing
objectives, like:
• Consumer Surveys
• Product Surveys
• Brand/Product Messages
• User Generated Content
• Contests
• Consumer Feedback/Reviews
• Sales and Offers
• Ad/Video embedding
• And More!
Branded FB Postings
And, how many will watch...
http://apps.facebook.com/allrounderz
Team Formation Photo Tag
• No of Friends that get tagged on every “Team Formation”
= 11
• Average No of Friends who View every “Team Formation”
= 25
• Average no of “Team Formation/Changes” per User per
month = 2
• Total No of friends who View the “Team Formation” tag
changes per User per month = 11 x 25 x 2 = 550
Total “Team Formation” Tag Views
= 550 x 25,000
= 13.75 million Views
With just 25,000 players...
And, how many will watch...
http://apps.facebook.com/allrounderz
• Total No of Wall Post cues included per Game = 5
• Average no of Wall Postings expected per game per
User = 1.5
• Average No of Friends who View every Post = 25
• Total No of Friends who View Posts per Game = 25 x 1.5
= 37.5
• Total No of Game Plays per User per month = 10Total “Wall Post” Views
= 37.5 x 10 x 25,000
= 9.37 million Views
With just 25,000 players...
And, how many will watch...
http://apps.facebook.com/allrounderz
Every “Active Brand Integration” (surveys, contests,
feedback posts etc) to be viewed by:
= 25 x 25,000
= 0.625 million Viewers
With just 25,000 players...
The Power of to Brands!
What is our business model?
http://apps.facebook.com/allrounderz
Game As A Service. (GaaS)
Completely customized & personalized to the
brand (can be embedded in to brand’s facebook page)
Brands can do:
In-game advertisement
Performance boosting and other virtual goods
All branded facebook posting
Active Brand Engagement
What is our business model?
http://apps.facebook.com/allrounderz
Pay only for the usage based on:
Active number of unique users per month
Number of games played with the brand
Number of active brand engagement through our
game
We constantly innovate and introduce new
features to retain and attract more players.
We provide the power of social games and
active engagement to the brands.
Thank YOU!!!!
Swami [email protected]
http://www.facebook.com/venkat.swami
Game: http://apps.facebook.com/allrounderz
Community: http://www.facebook.com/allrounderz
http://apps.facebook.com/allrounderz
Top Related