New Bytes of Information in 2010 Source: IDC, as reported in The Economist, Feb 25, 2010
2
1.2 x 10 21
By 2020, mobile, cloud,
social and big data
technologies
will drive at least
80% of the
industry’s growth
Gartner
“CIO's
increasingly see
technologies
such as
analytics/BI,
mobility, cloud
and social in
combination
rather than
isolation to
address business
priorities.”
IDC
“In 2012, the ICT
industry's shift
to its third
major platform
of growth —
built on mobile,
cloud, social,
and Big Data
technologies —
will accelerate.”
Driving
► Lower barriers to
entry (markets,
access to
computing power)
► More flexible
development
model
► More efficient
application
delivery
► Greater speed to
market
► Massive data
growth
► Availability of
third-party data
► Globalization of
markets
► Smaller, more
segmented
customer
audiences
► New and different
types of devices
► Changing
workstyles
► Always-on
connectivity
► Growing
expectations for
anywhere access
to apps and data
► Cultural shift in
how people
interact
► Online customer
engagement now
a business
differentiator
► Increasing need to
connect and share
in new ways
Social BI / Big Data Mobility Cloud
The world of data is changing
Cloud
Big Data
Value Big Data
• Many disciplines overlap and use
data from other sciences.
• Internet can unify all literature and
data
• Go from literature to computation to
data back to literature.
• Information at your fingertips –
For everyone, everywhere
• Increase Scientific Information
Velocity
• Huge increase in Science
Productivity
(From Jim Gray’s last talk)
Example: All Scientific Data Online
Literature
Derived and
recombined data
Raw Data
New Questions & New Insights
Large Data
Volumes
New Economics
New
Technologies New Data Sources
Non-traditional
Data Types
Big Data Benefits
traditional and new capabilities
TRADITIONAL Relational Database Management System
NEW Petabyte-Scale Services
Share and collaborate via Azure
Marketplace
Integrate with Social Media
Advanced Analytics with Hadoop
Insightful, Connected, Complete
Analyze Big Data with familiar tools
Immersive insights from any data
Driving insights with simplified
programming
Windows simplicity for Hadoop
Extend data warehouse with
Hadoop
Scale & elasticity of the cloud
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