EASE 2008European Academy for Scientific Explainers
Explaining Science beyond the science
community
EASE 2008European Academy for Scientific Explainers
Giving societysomething that is
critically important:
knowledge
EASE 2008European Academy for Scientific Explainers
Overview
• Intro
• part I: mission statement
• part II: making it happen
• workshop
EASE 2008European Academy for Scientific Explainers
Intro: Why ”explain” science?
• scientists
• decisions
• culture
• world-vision
EASE 2008European Academy for Scientific Explainers
How to ”explain” science …
• no single correct formula
• share a model
EASE 2008European Academy for Scientific Explainers
DIVERSITY
1 the state of being diverse. 2 a diverse range; a variety.
EASE 2008European Academy for Scientific Explainers
DIVERSITY
EASE 2008European Academy for Scientific Explainers
DIVERSITY
EASE 2008European Academy for Scientific Explainers
Part I
building a mission
statement
EASE 2008European Academy for Scientific Explainers
hand model
EASE 2008European Academy for Scientific Explainers
what?
•What is the story?
•What response do you want?
EASE 2008European Academy for Scientific Explainers
why?
EASE 2008European Academy for Scientific Explainers
who? …
EASE 2008European Academy for Scientific Explainers
how?
• Strategic plan
• Communication team
• Modular
EASE 2008European Academy for Scientific Explainers
What?Why?
Who?
Where?
When?
How?
EASE 2008European Academy for Scientific Explainers
Mission Statement Strategic Plan
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EASE 2008European Academy for Scientific Explainers
Part II
making it happen
EASE 2008European Academy for Scientific Explainers
awareness engagementunderstanding
planting seeds …
EASE 2008European Academy for Scientific Explainers
Tell ’em
• Tell ’em what you’re gonna tell ’em
• Tell ’em
• Tell ’em what you told ’em
EASE 2008European Academy for Scientific Explainers
KISS
• Keep
• It
• Simple
• Stupid
EASE 2008European Academy for Scientific Explainers
European Science Awards - Science Communication Prize
•communication excellence•awareness-raising tool
EASE 2008European Academy for Scientific Explainers
pyramid to success …
EASE 2008European Academy for Scientific Explainers
Commitment
• leadership
• commitment
• communication team
EASE 2008European Academy for Scientific Explainers
Planning
• network building
• record keeping
• products
EASE 2008European Academy for Scientific Explainers
Start with a calendar …
Earth Day Ocean Day
Easter
Winter week
Conference
Funding deadline
EASE 2008European Academy for Scientific Explainers
pre-planning activity
products
evaluation
products activity
activity
activity
activity
evaluation
evaluation
evaluation
productsproducts
products
products
products
products products
Project time line …
EASE 2008European Academy for Scientific Explainers
diversity
• strategies networking
web
print, graphics, multi-media
schools
press
events
info packs
combinations
• specialists scientists vs non
PhDs, MSc, post-doc
pedagogs
external
web
PR
journalists
graphics, multi-media
EASE 2008European Academy for Scientific Explainers
diversity
EASE 2008European Academy for Scientific Explainers
modular …
press
schools
scienceon
buses
workshops
malls
web
infopacks
confer-ences
film
EASE 2008European Academy for Scientific Explainers
EASE 2008European Academy for Scientific Explainers
Summary
• handful of questions
• pyramid for success
• planting seeds
EASE 2008European Academy for Scientific Explainers
Tell ’em what?
Ultimately, what matters is what your audience wants to know, not what you want to tell them.
EASE 2008European Academy for Scientific Explainers
Audience
Story
Strategy
EASE 2008European Academy for Scientific Explainers
decision-makers
research
funding sources
employers
other scientists
future scientists
clients
Audience
• know your audience
• shoes
EASE 2008European Academy for Scientific Explainers
facts
story story
facts
Finding the story
EASE 2008European Academy for Scientific Explainers
Telling your story
• language (KISS)
• metaphor
• zoom
• stop
EASE 2008European Academy for Scientific Explainers
research artic
le
post
er
press release
fact sheet
news clip
interview
newspaper column
popular science journal
short documentaryfilm
web p
age
Picking the right strategy
• context that works
• collaboration
• modular
• timing
EASE 2008European Academy for Scientific Explainers
•There you have it!
•Get out there
•and
•… GO FOR IT!
•Kick A.S.S.!
EASE 2008European Academy for Scientific Explainers
You’ve been told!
EASE 2008European Academy for Scientific Explainers
EASE 2008European Academy for Scientific Explainers
Thank youAcknowledgements:
Odd Aksel Berstad and the MAR-ECO Public Outreach team
The Education and Outreach team at CoML
Rolf-Birger Pedersen and the researchers at the Centre for Geobiology
Participants in the Teacher-at-Sea Programme
Stein Unger Hitland for unfailing technological support
… and many more …
www.uib.no
www.mar-eco.no
www.geobio.uib.no
EASE 2008European Academy for Scientific Explainers
Break
= 10 min
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