EASE 2008 European Academy for Scientific Explainers Explaining Science beyond the science...
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![Page 1: EASE 2008 European Academy for Scientific Explainers Explaining Science beyond the science community.](https://reader030.fdocuments.us/reader030/viewer/2022032804/56649e545503460f94b4b688/html5/thumbnails/1.jpg)
EASE 2008European Academy for Scientific Explainers
Explaining Science beyond the science
community
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EASE 2008European Academy for Scientific Explainers
Giving societysomething that is
critically important:
knowledge
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EASE 2008European Academy for Scientific Explainers
Overview
• Intro
• part I: mission statement
• part II: making it happen
• workshop
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EASE 2008European Academy for Scientific Explainers
Intro: Why ”explain” science?
• scientists
• decisions
• culture
• world-vision
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EASE 2008European Academy for Scientific Explainers
How to ”explain” science …
• no single correct formula
• share a model
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EASE 2008European Academy for Scientific Explainers
DIVERSITY
1 the state of being diverse. 2 a diverse range; a variety.
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EASE 2008European Academy for Scientific Explainers
DIVERSITY
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EASE 2008European Academy for Scientific Explainers
DIVERSITY
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EASE 2008European Academy for Scientific Explainers
Part I
building a mission
statement
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EASE 2008European Academy for Scientific Explainers
hand model
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EASE 2008European Academy for Scientific Explainers
what?
•What is the story?
•What response do you want?
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EASE 2008European Academy for Scientific Explainers
why?
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EASE 2008European Academy for Scientific Explainers
who? …
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EASE 2008European Academy for Scientific Explainers
how?
• Strategic plan
• Communication team
• Modular
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EASE 2008European Academy for Scientific Explainers
What?Why?
Who?
Where?
When?
How?
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EASE 2008European Academy for Scientific Explainers
Mission Statement Strategic Plan
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed quis massa eu leo venenatis ornare. Vestibulum hendrerit. Aliquam pulvinar vulputate metus. Maecenas a magna vitae lectus facilisis condimentum. Ut ullamcorper. Integer nec purus sed quam fringilla pretium. Etiam vel pede eleifend orci ultrices cursus. Nullam a lorem. Aliquam ultricies eleifend dolor. Phasellus ullamcorper commodo tortor. Fusce mattis, est quis pulvinar hendrerit, metus neque nonummy massa, id adipiscing justo quam et mi.
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EASE 2008European Academy for Scientific Explainers
Part II
making it happen
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EASE 2008European Academy for Scientific Explainers
awareness engagementunderstanding
planting seeds …
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EASE 2008European Academy for Scientific Explainers
Tell ’em
• Tell ’em what you’re gonna tell ’em
• Tell ’em
• Tell ’em what you told ’em
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EASE 2008European Academy for Scientific Explainers
KISS
• Keep
• It
• Simple
• Stupid
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EASE 2008European Academy for Scientific Explainers
European Science Awards - Science Communication Prize
•communication excellence•awareness-raising tool
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EASE 2008European Academy for Scientific Explainers
pyramid to success …
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EASE 2008European Academy for Scientific Explainers
Commitment
• leadership
• commitment
• communication team
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EASE 2008European Academy for Scientific Explainers
Planning
• network building
• record keeping
• products
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EASE 2008European Academy for Scientific Explainers
Start with a calendar …
Earth Day Ocean Day
Easter
Winter week
Conference
Funding deadline
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EASE 2008European Academy for Scientific Explainers
pre-planning activity
products
evaluation
products activity
activity
activity
activity
evaluation
evaluation
evaluation
productsproducts
products
products
products
products products
Project time line …
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EASE 2008European Academy for Scientific Explainers
diversity
• strategies networking
web
print, graphics, multi-media
schools
press
events
info packs
combinations
• specialists scientists vs non
PhDs, MSc, post-doc
pedagogs
external
web
PR
journalists
graphics, multi-media
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EASE 2008European Academy for Scientific Explainers
diversity
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EASE 2008European Academy for Scientific Explainers
modular …
press
schools
scienceon
buses
workshops
malls
web
infopacks
confer-ences
film
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EASE 2008European Academy for Scientific Explainers
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EASE 2008European Academy for Scientific Explainers
Summary
• handful of questions
• pyramid for success
• planting seeds
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EASE 2008European Academy for Scientific Explainers
Tell ’em what?
Ultimately, what matters is what your audience wants to know, not what you want to tell them.
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EASE 2008European Academy for Scientific Explainers
Audience
Story
Strategy
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EASE 2008European Academy for Scientific Explainers
decision-makers
research
funding sources
employers
other scientists
future scientists
clients
Audience
• know your audience
• shoes
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EASE 2008European Academy for Scientific Explainers
facts
story story
facts
Finding the story
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EASE 2008European Academy for Scientific Explainers
Telling your story
• language (KISS)
• metaphor
• zoom
• stop
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EASE 2008European Academy for Scientific Explainers
research artic
le
post
er
press release
fact sheet
news clip
interview
newspaper column
popular science journal
short documentaryfilm
web p
age
Picking the right strategy
• context that works
• collaboration
• modular
• timing
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EASE 2008European Academy for Scientific Explainers
•There you have it!
•Get out there
•and
•… GO FOR IT!
•Kick A.S.S.!
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EASE 2008European Academy for Scientific Explainers
You’ve been told!
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EASE 2008European Academy for Scientific Explainers
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EASE 2008European Academy for Scientific Explainers
Thank youAcknowledgements:
Odd Aksel Berstad and the MAR-ECO Public Outreach team
The Education and Outreach team at CoML
Rolf-Birger Pedersen and the researchers at the Centre for Geobiology
Participants in the Teacher-at-Sea Programme
Stein Unger Hitland for unfailing technological support
… and many more …
www.uib.no
www.mar-eco.no
www.geobio.uib.no
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EASE 2008European Academy for Scientific Explainers
Break
= 10 min