Hello
Hello @samconniff
Chief Purpose Officer
#ChiefPurposeOfficer@samconniff
Chief Purpose Officer?
Chief Purpose Officer
Livity
Livity
Our purpose
Our clients
Our positioning
Livity: Youth centered design
Always start with the need
Livity: Youth centered innovation sessions
”On inspiration tour at Google, Apple, IDEO and day 3 was at Livity. Our expectations were the lowest but the inspiration received was by far the greatest. From the moment we arrived the energy ! was infectious, and by the time we left we were all thinking at a new level!”
Angel Perez Marketing Director Eli Lilly
More of us
More of our thinking
Business mortality rates
1965
60 years
Business mortality rates
1965 2015
60 years
15 years
Business birth rates
1965 2015
5.2m
700k
Business average mortality vs. maximum life expectancy
Max Ave.
700 years
Business Innovation cycles
1965
Now
Business innovation need
Innovation cycle 12 months
Innovate
Or die
Business innovation need
Innovation cycle 12 months
Innovate
Or get Uber’d
“There is accumulating evidence that corporations fail because the prevailing thinking and language of management are too narrowly based on the prevailing thinking and language of economics…
Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organisations' true nature is that of a community of humans…
What happened chaps?
How did we end up with…
Things slip
Stewardship
Need driven audience
Manufacture for quality
Shit we need
Good ol’ days
Shareholder gain
Advertiser driven audience
Manufacture for cost
Shit we don’t need
The end is nigh
}
Things slide
Shit we don’t need
Shit we need
High attentionLow attention
Most of us Most of the time
Big Business Lazy Humans & Total Bastards
“Big Business is unique amongst threats to the earth and the happiness and future of all human existence, in that it’s the only threat we face that systematically and knowingly drains the long term natural resources essential to our survival.”
Business mortality (Ave.)
1965 Now
60 years
15 years
Cohesive with strong identity, values, culture and vision.
Tolerant, allowing for eccentricity, outlying and innovation.
Sensitive to shifts in environment and their role within it.
Financially flexible, independent and conservative.
Purpose. Purpose.
Innovation. Innovation.
Profit?
Business mortality (Ave.)
Purpose & Innovation
Profit
60 years
15 years
“Purpose driven companies are more successful”
Not Corporate Social Responsibility
“Social Enterprise is the future of all enterprise”
Social innovation is the catalytic convertor of business
The shift to social innovation
Chief Technology Officers
Chief Electricity Officers
Chief Diversity Officers
Chief Purpose Officer
? ??
Chief Purpose Officer
Yes, but?
Livity is a one off and tiny example, that’s no justification of enduring purpose led profitability.
Yes, but?
Livity is a one off and tiny example.
OK, but?
There might be some interesting and emerging alternative business models and projects but when it comes to actual products and customers it boils down to price, choice and convenience.
OK, but?
There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, but getting the actual business to care is a different matter, people work to get paid and get promoted.
OK, but?
There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, and perhaps there’s also a new dimension in staff motivation, but it’s the decision makers that count, and you’re not going to change the CEO’s mind.
#Stewardship is back
Ok, ok, but?
There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, and perhaps there’s also a new dimension in staff motivation and it could look like there’s a new breed of CEO’s but… whatever! Ultimately the shareholders are expecting!
Ethical investment markets are norming
Things change
Customers care
Employees care
Leadership care
Shareholders care
Everyone has agency
Everyone has precedent
Everyone has choice
Everyone has access }
Old vs. new paradigm
Then Now
Sell same shit, blame
shareholders, pay off staff,
exploit the poor and / or the
environment.
Target need, manage through
culture, lead through purpose, harness diversity.
Chief Purpose Officer
? ??
No one is coming to save us
Chief Purpose Officer?
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer
Chief Purpose Officer - Job Description:
Objective of this role:
Increase the long term successful performance of your organisation by aligning the values of your customers, your teams and your business objectives to create lasting and measurable positive impact, beyond profit.
#chiefpurposeofficer
@samconniff
Thank you @livityUK
Livity: Innovation takes place at the edges.
Purpose leads to innovation over process.
Always, always start with the need
Sexting
Zipit
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