Dots 2015 - Sam Conniff, Livity

Hello @samconniff

Chief Purpose Officer

#ChiefPurposeOfficer@samconniff

Chief Purpose Officer?

Livity

Our purpose

Our clients

Our positioning

Livity: Youth centered design

Always start with the need

Livity: Youth centered innovation sessions

”On inspiration tour at Google, Apple, IDEO and day 3 was at Livity. Our expectations were the lowest but the inspiration received was by far the greatest. From the moment we arrived the energy ! was infectious, and by the time we left we were all thinking at a new level!”

Angel Perez Marketing Director Eli Lilly

More of us

More of our thinking

Business mortality rates

1965

60 years

Business mortality rates

1965 2015

60 years

15 years

Business birth rates

1965 2015

5.2m

700k

Business average mortality vs. maximum life expectancy

Max Ave.

700 years

Business Innovation cycles

1965

Now

Business innovation need

Innovation cycle 12 months

Innovate

Or die

Business innovation need

Innovation cycle 12 months

Innovate

Or get Uber’d

“There is accumulating evidence that corporations fail because the prevailing thinking and language of management are too narrowly based on the prevailing thinking and language of economics…

Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organisations' true nature is that of a community of humans…

What happened chaps?

How did we end up with…

Things slip

Stewardship

Need driven audience

Manufacture for quality

Shit we need

Good ol’ days

Shareholder gain

Advertiser driven audience

Manufacture for cost

Shit we don’t need

The end is nigh

}

Things slide

Shit we don’t need

Shit we need

High attentionLow attention

Most of us Most of the time

Big Business Lazy Humans & Total Bastards

“Big Business is unique amongst threats to the earth and the happiness and future of all human existence, in that it’s the only threat we face that systematically and knowingly drains the long term natural resources essential to our survival.”

Business mortality (Ave.)

1965 Now

60 years

15 years

Cohesive with strong identity, values, culture and vision.

Tolerant, allowing for eccentricity, outlying and innovation.

Sensitive to shifts in environment and their role within it.

Financially flexible, independent and conservative.

Purpose. Purpose.

Innovation. Innovation.

Profit?

Business mortality (Ave.)

Purpose & Innovation

Profit

60 years

15 years

“Purpose driven companies are more successful”

Not Corporate Social Responsibility

“Social Enterprise is the future of all enterprise”

Social innovation is the catalytic convertor of business

The shift to social innovation

Chief Technology Officers

Chief Electricity Officers

Chief Diversity Officers


? ??

Yes, but?

Livity is a one off and tiny example, that’s no justification of enduring purpose led profitability.

Yes, but?

Livity is a one off and tiny example.

OK, but?

There might be some interesting and emerging alternative business models and projects but when it comes to actual products and customers it boils down to price, choice and convenience.

OK, but?

There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, but getting the actual business to care is a different matter, people work to get paid and get promoted.

OK, but?

There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, and perhaps there’s also a new dimension in staff motivation, but it’s the decision makers that count, and you’re not going to change the CEO’s mind.

#Stewardship is back

Ok, ok, but?

There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, and perhaps there’s also a new dimension in staff motivation and it could look like there’s a new breed of CEO’s but… whatever! Ultimately the shareholders are expecting!

Ethical investment markets are norming

Things change

Customers care

Employees care

Leadership care

Shareholders care

Everyone has agency

Everyone has precedent

Everyone has choice

Everyone has access }

Old vs. new paradigm

Then Now

Sell same shit, blame

shareholders, pay off staff,

exploit the poor and / or the

environment.

Target need, manage through

culture, lead through purpose, harness diversity.


? ??

No one is coming to save us

Chief Purpose Officer?

Chief Purpose Officer - Job Description:

Objective of this role:

Increase the long term successful performance of your organisation by aligning the values of your customers, your teams and your business objectives to create lasting and measurable positive impact, beyond profit.

#chiefpurposeofficer

@samconniff

Thank you @livityUK

Livity: Innovation takes place at the edges.

Purpose leads to innovation over process.

Always, always start with the need

Sexting

Dots 2015 - Sam Conniff, Livity

Business

Transcript of Dots 2015 - Sam Conniff, Livity