THE RIGHT WAYDOING RESTAURANTS
HOW WE CREATE OUR RESTAURANTS THE KFC WAY
EXAMPLES OF OUR RESTAURANTS
WHY CHOOSE KFC AS YOUR F&B PORTFOLIO
BRAND PARTNER?
We’ve thought of everything, so you don’t have to…
Learn about: Learn about:
Our history
Our restaurant types
Build and bespoke design
An example of a Remodel
How we use technology
Sustainability
Chicken Welfare
Delivery
Approach to Covid -19
Good neighbours
Hello.
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HOW WE CREATE OUR RESTAURANTS
PORTFOLIOTHE KFC WAY
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RESTAURANTS01. HOW WE CREATE OUR RESTAURANTS
KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook,
Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago.
Today, we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand
in more than 23,000 restaurants in over 135 countries and territories around the world.
If it’s not finger lickin’ good, it’s not us.
IT ALL STARTED WITH ONE COOK
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With the help of incredible franchise partners around
the world, we’ll continue to be one of the fastest growing
retail brands globally, both in emerging and developed
markets alike.
THE LIFE OF COLONEL SANDERS
OUR FRANCHISE PARTNERS
Born on Sept. 9 in Henryville,
Indiana
Worked in all kinds of different jobs, including a ferryboat
driver, insurance salesman, lightining salesman, lawyer,
tyre salesman, amateur obstetrician, and more
Took over a service station, where he began serving weary
travellers the same fried chicken he grew up eating
Lost it all, refused to give up, and started again
01. HOW WE CREATE OUR RESTAURANTS
A NEW KFC OPENS
Opened the first Kentucky Fried Chicken franchise in Salt Lake
City, in 1952, with the first franchisee, Pete Harman
Copyright filed for the “Kentucky Fried Chicken” name
and a patent obtained for his special method of frying.
At age 65, set out travelling the country to visit more potential
franchisees. Turned down 1,000 times.
Sold Kentucky Fried Chicken
Continued as the official face of KFC – and one of the most
recognizable people on Earth – helping to spread his Original
Recipe goodness around the world.
800K+Team members
across the globe
RESTAURANTSin over 135 countries
23K+
963 OPTIMUM
Localknowledge
Data
ASSETS
+restaurants built
Informed by
for trade zones
to maximise performance
ALL SHAPES AND SIZES
BRAND VALUES
OUR UK & IRELAND RESTAURANTS COME IN
OUR 70sq m
starting from
Delicious chicken
Confidence, Heritage, Hospitality, Grit, Determination and doing things The Right Way.
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No matter the asset type we build, all of our restaurants share a common thread of warmth, boldness and an inherent quality.
01. HOW WE CREATE OUR RESTAURANTSPORTFOLIO
THE KFC WAYRESTAURANTS
SMALL BOXMINIMUM 100 SQ M APPROX
HIGH STREETUP TO APPROX 200 SQ M
EXPRESSMINIMUM 80 SQ M
TRANSPORT HUBMINIMUM 80 SQ M
LITTLE DRIVE-THRUMINIMUM 80 SQ M
DRIVE-THRUAPPROX 140 - 290 SQ M
2 STOREY DRIVE THRU
APPROX 140 - 190 SQ M FOOTPRINT
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DRIVE THRUSA CLOSER LOOK AT
ASPECTS WE CONSIDER
CAR PARKING DESIGNATED SERVICING AREA1
1
2
PEDESTRIAN ACCESS2 DELIVERY ACCESS4
5DIVERSE SEATING3
53mDT transactions between
Sept 2020 -2021
53%of our restaurants
are drive-thrus
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RESTAURANTS01. HOW WE CREATE OUR RESTAURANTS
+ +
HOW WE BUILD OUR RESTAURANTS
OUR RECIPE FOR SUCCESS
WORKING TOGETHER
NOT JUST A COOKIE CUTTER
APPROACH
ATTENTION TO DETAIL
Our approach to decor ensures each restaurant isn’t a....
In addition to our market-leading concept
we also relish the opportunity to go above and beyond
the design with bespoke details.
Internal KFC teams work with architects and franchisees to
ensure a restaurant is designed for success.
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THE KFC WAY
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•
v
We have a tried and tested community of suppliers and
consultants that we use to develop and realise
our restaurants.
We use the latest technologies and systems to ensure our design and build process is
efficient and effective.
EXPERTS IN
DESIGN & BUILD
Once a restaurant opens we look after it with continual maintenance and remodels every 5 years, ensuring our decor is always contemporary and our
customers come back time after time.
WE TAKE PRIDE IN OUR RESTAURANTS
Store refresh
Image enhancement
Image enhancement
Store refresh
New store opensNSO
5 YRS
10 YRS
15 YRS
20 YRS
Before
Before
New Build
Existing Buildings
After After
01. HOW WE CREATE OUR RESTAURANTSPORTFOLIO
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OFTEN WE TAKE INSPIRATION FROM:
LOCATION
LOCAL ARCHITECTURE
HISTORICAL CONNECTIONS
FAMOUS PEOPLE
Many of our restaurants include bespoke, experience-enhancing design that help them to
stand out in competitive trading zones.
BESPOKE DESIGN
01. HOW WE CREATE OUR RESTAURANTSPORTFOLIO
THE KFC WAY
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Before
Before
Before
After After After
CARDIFF BRENTWOODBATH
EXAMPLES OF
CONVERSIONSOur smallboxes are mostly conversions in high footfall,
urban locations. Working with existing builds can be unpredictable, but we are prepared for any challenges.
we’ve come acrossWorking with listed buildings
Planning policies
Building within spaces which have never been for food purposes (e.g example Cardiff was a bank)
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02. THE KFC WAY
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HVAC FUNDAMENTALS
CFC & HCFC FREE REFRIGERANTS
PROCESS WATER USE REDUCTIONOPTIMIZING
EXHAUST HOODS
ENERGY EFFICIENT INTERIOR LIGHTING
RESTAURANT COMMISSIONING
KITCHEN COOKING & HOLDING EQUIPMENTEFFICIENCY
ENERGY EFFICIENT EXTERIOR LIGHTING
SMOKING POLICYREFRIGERATION
FREEZER & COOLEREFFICIENCY
BUILDING WATER USE REDUCTION
Use M&E professionals for M&E Design and Execution
No CFC or HCFC Refrigerants in HVAC Equipment
Implement Measures per BG Guidelines
Do not use Continuously Running Water to Thaw Chicken
Low Flow Plumbing Fixtures – Customer Areas
LED Lighting Exterior, Signage and Parking
LED Lighting Interiors
11 must-haves for our new build restaurants
Use Energy Efficient or Approved Equipment Per Guidelines
Separate Cooler to Store Fresh and /or Thawed Chicken
Test & Balance (TAB) Air Pressure
Supplying cigarette towers minimum 1.5m away from our restaurants
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CLUCKING DOWN ON LITTER
CHICKEN WELFARE
RESTAURANTSPORTFOLIO
THE KFC WAY
NEW TRAINING
KFC UK & IRELAND ARE JOINING THE GREAT BRITISH SPRING CLEANCHICKEN MATTERS TO KFC. CHICKEN IS WHAT WE ARE, WHAT WE DO.
DEDICATED MAILBOX
LITTER PILOT PROGRAMME This direct line will
provide communities and other organisations access to help then and there with any ongoing litter issues around its restaurants.
Our mission is bigger than just chicken. That’s why we set up the KFC Foundation in 2015.
The aim of the KFC Foundation is to support grass roots organisations that empower young people across the UK.
Organisations that provide spaces for young people to feel safe and secure, enable them to unlock talent, build life skills and improve their chances to gain meaningful employment.
In 2021, we launched the KFC Litter Line – a single point of contact for anybody who’s noticed our packaging discarded in their community.
We give priority to addressing any concerns, questions or queries from Local Authorities and Councillors, who can email [email protected]
A new suite of internal training material for our 28,000 team members to increase their knowledge of the environmental impact of litter;
SUSTAINABILITYSUSTAINABILITY
02. THE KFC WAY
litter picks 3 times a day
Our restaurantsalready undertake
960 £3m
pecking
In July 2021 World Animal Protection, the internationally recognised animal welfare charity, placed KFC at the top of their annual Pecking Order report
on chicken welfare outcomes – the only company in Tier One (Leading).
of the
orderTop1st in our
industryWe were the first in our industry to join
the Better Chicken Commitment, signing up to go above and beyond Red Tractor,
the recognised UK standard.
Full Transparency
KFC Foundation
Comic Relief Partners
by 2023
Not just chickenUK and
Irish Farms
Each year we publish a full transparency report on our progress towards reaching Better Chicken Commitment standards.
All of our iconic chicken on the bone comes from high quality
UK and Irish farms.
Our Original Recipe Vegan Burger has been a huge success,
winning an award from animal rights group PETA.
The KFC Foundation is committed to raising a massive £3m for Comic Relief by 2023. That’s right - £3 million!
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THE KFC WAY02. THE KFC WAY
HOW WE USE TECHNOLOGY
DIGITAL ORDERING
APPROACH TO COVID-19CUSTOMER EXPERIENCE
DELIVERY
• 12.5% or our total orders and a key part our in restaurant journey
• Flexibility – Freestanding, Wall mounted and Table Mounted
• Mobile ordering
• New restaurant designs every couple of years
• Innovation through Mobile Order (collect at FC, Table Service or Drive Thru
• Constantly assessing feedback to tackle points in the journey
• Working with delivery organisations like Deliveroo, Uber eats and Just eat.
• Restaurant design: We aim to create a brilliant experience for both delivery drivers and for our guests.
• Exploring Delivery hatches (accessible from outside) and the separation of delivery drivers from guests
KFC closed every one of its restaurants at the very beginning of the COVID-19 pandemic.
It was a painful decision, but we felt that we couldn’t ask our staff to come into the kitchen before we’d had the chance to thoroughly update our processes.
We were the first brand in our sector to re-open, as a result of our fundamental re-imagination our restaurant operations:
• Pioneering the use of plexiglass screens, gloves, and face coverings.
• Tested and then implemented contactless handover of food to drive-thru customers and delivery riders.
• Fully trained every Restaurant Manager and Team Member on our
new safety processes and monitored rigorously for compliance.
It was our privilege to be able to donate thousands of morale-boosting meals to NHS workers and others in key frontline roles across the country in the early weeks of the pandemic, in partnership with Deliveroo.
EV CHARGING POINTSWorking with Instavolt:
• 2 dedicated charging spaces per site
• Suitable for logistics hubs, Out of Town Retail Parks, Taxi Ranks
• Most suitable for Drive Thru locations.
307%YOY increase in sales of EV
8,500Kplug-in vans in the UKplug-in vehicles
240,000In the UK there are
DID YOU KNOW?
BEING A GOOD NEIGHBOUR
This commitment start with being open and transparent about the contribution we make to local communities.
RUN SITES RESPONSIBLY
TAKE OUR FOODS AND NUTRITION SERIOUSLY
REDUCING OUR ENVIRONMENTAL IMPACT
CONTRIBUTE TO THE LOCAL COMMUNITY
MEANINGFUL CAREERS &RECOGNISED TRAINING
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THE KFC WAY02. THE KFC WAY
MEANINGFUL CAREERS & RECOGNISED TRAINING
&
• Creating jobs
• Great place to work
• Our Employee Assistance Programme aims to make sure every single person at KFC feels supported, comfortable and motivated at work
• Opportunities for development and further training Apprenticeship programs
• Partnered with De Montfort and Glasgow Caledonian Universities to offer recognised degrees in Business Management to all of our KFC team members
• Boosting the local economy
• Creating safe spaces for friends and families
• Bringing sites back to life
• KFC Foundation and Comic relief partnership
• Supporting the younger population through local charities
• Moving towards having Halal restaurants in all trade zones
• Vegan burger, introduce our food to a larger audience
• There are no artificial flavours, colours or trans fats in our food
• We reformulated our fries to reduce the calories they contain in 2018
• Our fried chicken is freshly prepared and hand-breaded with store cupboard ingredients in restaurants every single day
• Our goals to reduce our carbon footprint
• Looking into Modular option for less construction impacts- Liverpool Garston
• We’ve committed to become a fully circular zero-waste business by 2035
• We have removed all palm oil from our supply chain and are members of the UK Roundtable on Sustainable Soya
• Building communities
• All our contractors must be members of the considerate contractor’s scheme
• We maintain an efficient and environmentally responsible restaurant
• Ensuring our restaurant surroundings are safe and accessible for our team and customers.
• Working with current action plans in place by the communities
CONTRIBUTE TO THE LOCAL COMMUNITY
TAKE OUR FOODS AND NUTRITION SERIOUSLY
REDUCING OUR ENVIRONMENTAL IMPACT
RUN SITES RESPONSIBLY
RESTAURANTSPORTFOLIO
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EXAMPLES OF OUR RESTAURANTS
Here’s a taste of our franchisees amazing restaurants.
RESTAURANTS03. PORTFOLIO
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BRENT CROSS SMALLBOX / SHOPPING CENTRE · FRANCHISEE: TAHIR GROUP
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NEW ADDINGTON
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SMALLBOX / HIGH STREET · FRANCHISEE: ICEKING
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FLEET STREET · LONDON
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HIGH STREET · FRANCHISEE: CASCADES
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BATH
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2 STOREY HIGH STREET · FRANCHISEE: DEMIPOWER
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BRENTWOOD
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SMALLBOX · FRANCHISEE: AURIGA
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CHATHAM
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2 STOREY · FRANCHISEE: EUROGARAGES
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BAKER STREET · LONDON
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HIGH STREET · FRANCHISEE: DEMIPOWER
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CROYDON
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RETAIL PARK · FRANCHISEE: K&Z
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MANCHESTER PICCADILLY
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SMALLBOX · FRANCHISEE: EQUITY
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RUSTINGTON
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SMALLBOX · FRANCHISEE: K & Z
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TRAFFORD
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CONVERSION / DRIVE-THRU · FRANCHISEE: SPLENDID
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WALKDEN
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CONVERSION / DRIVE-THRU · FRANCHISEE: EQUITY
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WATERLOO
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SMALLBOX · FRANCHISEE: EQUITY
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LEICESTER SQUARE
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HIGH STREET · FRANCHISEE: CASKADES
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EAST KILBRIDE
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DRIVE THRU · FRANCHISEE: EUROGARAGES
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MANCHESTER AIRPORT T2 HOST TRANSPORT HUB · FRANCHISEE: HMS
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M25, SOUTH EAST & ANGLIA
CONTACT THE TEAM
WALES YORKSHIRE & THE MIDLANDS CENTRAL LONDON
REPUBLIC OF IRELAND & NORTHERN ISLAND SOUTH WEST
SCOTLAND, NORTH EAST & NORTH WESTTOM [email protected]
WILLIAM [email protected]
DONNA [email protected]
BHAV [email protected]
BHAV [email protected]
KFC.CO.UK/DEVELOPMENTS
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