DO IT BETTER WITH LECHIA,JOIN US!
DEAR MADAM/SIR,We would like to present especially dedicated offer which explains broad business opportunities for your com-pany in co-operation with Lechia Gdańsk Football Club.
Promotion via football is the most effective, valuable and modern approach for business strategy. Football is the most popular sport in Poland and across the world.
We believe that our offer will present range of benefits for Your company and impact decision to co-operate with Lechia Gdańsk.
„We make the history” – it is our motto.Join us!
LECHIA GDAŃSK: PRICELESS VALUE7 0 Y E A R S O F F O O T B A L L H I S T O R Y
1945Legendary
Lechia Gdańskis founded
24seasons in Ekstraklasa - top football league
in Poland
1948 First promotion to top football division in Poland
17903 second highest attendance at home game in Ekstraklasa
INTEGRATEYOUR COMPANYWITH LEGENDARYFOOTBALL CLUB
1983WINNER
POLISH CUP
1983WINNER
POLISH SUPERCUP
LECHIA GDAŃSK - TODAY
15740153861714026054154331720614461129211107513757155731301837220
22498417306
Wisła KrakówKorona Kielce
Bruk-Bet Termalica NiecieczaLech Poznań
Ruch Chorzów Piast Gliwice
Pogoń SzczecinWisła Płock
Górnik ŁęcznaŚląsk Wrocław
Jagiellonia BiałystokCracovia
Legia Warszawa
TOTAL:AVERAGE:
HIGHEST HOME ATTENDANCE IN 2016/2017 SEASON
37220A T T E N D A N C E A T H O M E G A M E SO F L E C H I A G D A Ń S K I N 2 0 1 6 / 2 0 1 7 S E A S O N
COVERAGE TIME
76%
24% LIVE
REBROADCAST
EVENT IMPRESSIONS
96%
4%REBROADCAST
LIVE
NATIONWIDE MEDIA PRESENCE
TV COVERAGE:
400 hours broadcasts covered forLechia Gdańsk
1700 eventimpressions
The most important TV broadcaster is Canal + Sport, which has 53 % of total value.
96% of event impressions came from the live broadcasts
LIVE - 6,32 mln
REBROADCAST - 0,28 mln
ln
TOTAL VIEWING NUMBERS
NATIONAL VISIBILITY IN MEDIA
31 HOURSOF TV BROADCASTING
167000+Fans on Facebook
16500+Followers on Twitter
22000+Followers on Instagram
1000000Visitors on official webpage
OUR FANS ARE ALWAYS RELIABLE
Average TV attendance 115 000 viewers/game351,82 mln –average season attendance
in total broadcasting
400 EXPOSITIONSIN MEDIA – CANAL+
Lechia was the most sport effective Club in previous season, thankfully for players such as Jakub Wawrzyniak, Sławomir Peszko, Sebastian Mila and Rudinilson who have performed for its national teams numerous time. Additionally, Lechia was also ranked as a best team regarding numbers of young players who were born after 1994. Totally, 10 players performed for Lechia in 2015/2016 season.
Lechia Gdańsk as a best sport effective team was also one of the top ranked Club in terms with business terms. Lechia reached 3rd place in terms with media value and total Club’ revenues. Those achievements were made mainly due to high home attendance and well scored advertising value equivalent (AVE).
Estimated value of the AVE for Lechia Gdańsk was 43 million PLN which con-tributes to satisfied returns of investment for our business Partners.
A S P A R T O F E K S T R A K L A S ALECHIA GDAŃSK
Advertise your company at one of the most modern and beautiful football stadium in Europe – Stadion Energa Gdańsk
Media advertisements are well visible during live TV broadcasting you can easily reach your potential clients. Football TV broadcasting is much more effective than an ordinary TV advertisement.
Sport, particularly football is perceived as a healthy lifestyle, team success and prestigious environment so advertising via football contributes to strength your brand with a positive image.
Recent research confirms that consumers are more willing to identify with brands that co-operate with sport teams in comparison with traditional advertising activities.
Practically, sport sponsoring is more effective, more emotional and associated with wealth, modernity and wellbeing.
Sport sponsorship gives a unique value in comparison with other competitions present on your market. You can reach a wide range of consumers who are emotionally associated with Club.
Achievement effect of consumers loyalty and opportunity to gain new business relations.
Marketing platform to create tailored and effective promotions activities for your company’s needs.
I N C O - O P E R A T I O N W I T H L E C H I A G D A Ń S KBUSINESS BENEFITS
1 PLN = 430 PLNESTIMATED FINANCE SCORE AS A RETURN OF INVESTMENT IS:
LECHIA GDAŃSK FAN PROFILE
75,96%
19,18% 4,86%
!
Children up 12 y.o. – 4,86 %
Youth 13-16 y.o. – 2,39 %
Fans between 16-18 y.o. – 4,72 %
Fans between 18-25 y.o. – 15,87 %
Fans between 25-50 y.o. – 59,19 %
Fans over 50 y.o. – 12,98 %
250000FANS IN OUR DATABASE
OVER HALF OF GDAŃSK CITYPOPULATION
NUMBER OF FOOTBALL FANS IN REGION:NUMBER OF FANS CARD DISTRIBUTED:
NUMBER OF FANS IN EUROPE:NUMBER OF FANS IN POL AND:
250 000145 00050 00020 000
STADION ENERGA GDAŃSKT O P E M O T I O N S O N T H E T O P P L A C E
UNFORGOTTEN MEMORIES
The stadium was designated for the finals of Euro 2012. It hosted four matches during the tournament.
Stadion Energa Gdańsk is ranked at the highest 4-UEFA category, and is one of the largest and most modern stadium in Central Europe.
The stadium is the third largest arena in Ekstraklasa and the fourth largest in PolandThe capacity of the stands is 41620 spectators, all seated and roofed.
O N S T A D I O N E N E R G A G D A Ń S K
Among an emotional football atmosphere, air conditioned rooms with 5 star catering are for disposal
G U A R A N T E E D R E T U R N O F I N V E S T M E N TSPONSORSHIP OF TEAM SPORT
Sponsorship works! It is an efficient and multifacetedmarketing platform which offers a complex set of toolsto strength your brand.
Strategy and a global communication platform which allows you to form the market environment around the brand.
B Y M E D I U MANALYSIS OF BRANDING EFFECTIVENESS
2nd ROW STATIC BOARDS
JERSEY
1st ROW STATIC BOARDS
LED BOARDS
INTERVIEW WALL
AUDIODESCRIPTION
CORNICE BETWEEN THE STANDS
SUBSTITUTES BENCH
STADIUM AREA BRANDING
SPORTSWEAR
MASCOT
17:35:18
14:14:14
5:28:35
5:12:58
3:48:59
2:13:49
0:59:15
0:29:33
0:09:46
0:06:36
0:00:36
I N N U M B E R SLOTTO EKSTRAKLASA
Football is the most watching discipline in polish TV
Up to 93 % of Poles are interested of watching live football regularly
Ekstraklasa has a very high recognizibility (83%) and interest (67%)
Main media in Poland consistently shows growth of interest in Ekstraklasa
USE THIS VALUE TO REACH YOUR TARGET
PROFESSIONAL SECURE FAIR MODERN
O F L E C H I A G D A Ń S KNEW SPONSORSHIP HIERARCHY
Our philosophy is based on one basic rule:COMMON ADVANTAGE.
New sponsorship hierarchy of Lechi Gdańsk and its new sponsorship packages is been tailored to meet your company’s individual requirements.
Our sponsorship packages are made in a different and unique way than our competitiors . It gives an important value for your company to reach your company’s strategic targets.
We offer 7 levels of co-operation to increase your company’s recognition, tbrand awareness and make strong position on the market.
INDIVIDUAL SPONSORSHIP PACKAGES:
Increase of brand recognition and awareness
Ensure best brand exposition to reach your target
Return of investment
LECHIA GDAŃSK SPONSORSHIP PYRAMID:
MAIN SPONSOR
LEADING PARTNER
PREMIUM CLUB PARTNER
TOP SPONSOR
OFFICIAL PARTNER
TEAM PARTNER
REGIONAL PARTNER
INDIVIDUALLY TAILORED SPONSORSHIP PACKAGES TO MEET YOUR REQUIREMENTS
(25% DISCOUNT)
(20% DISCOUNT)
(15% DISCOUNT)
(10% DISCOUNT)
(5% DISCOUNT)
BRANDING ON OFFICIAL MATCH KIT
YOURLOGO
10
BRANDING ON THE MATCH KIT IS THE MOST POWERFUL TOOL TO COMMUNICATE YOUR COMPANY AND REACH YOUR TARGET
YOUR COMPANY J U S T I N T H E M I D D L E O F T A C K L E
IT IS A VERY VITAL THAT YOUR COMPANY LOGOTYPE APPEARS DURING THE GAME.
BRANDING ON LED BANDS CAM CARPET
YOUR COMPANY’S VISIBILITY AT THE STADIUMI N C R E A S E R E C O G N I T I O N O F Y O U R B R A N D
CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.
ADNET GOAL SYSTEM BRANDING IN 2ND ROW BANDS BRANDING OF UPPER BANDS
OTHER MEDIA
CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.
LCD SCREENS STADIUM TV SOCIAL MEDIA & WEBSITE
RANGE OF RIGHTST H E I N D I V I D U A L LY S U I T E D P A C K A G E C A N C O N T A I N :
EXPOSITION ONMATCH KIT
Front, back, sleeves, shorts
STADIUM EXPOSITION
TV sponsorship walls, Mixed Zone, Official bus
EXPOSITIONON THE PITCH
LED boards, Cam Carpet,Adnet System
DIGITAL RIGHTS
Official website, FacebookTwitter, Instagram, mobile apps
IMAGERIGHTS
HOSPITALITY& B2B
Top standards of hospitality services and great networking
Website, Facebook, Twitter,Instagram, mobile apps
ADDITIONAL MARKETING TOOLS
1 2 3
4 5 6
7 8
1
2
3
4
5
6
7
8
9
Brand exposition on the football pitch
Exposition on stadium
Tickets and hospitality services
Social media
Marketing activities
Club exposition
Marketing and media rights
Merchandising
Customer Social responsibility
Kontakt:
Tomasz Koprowski, Head of Sponsorship+48 505 118 574, [email protected]
Marlena Grzesiak, Sponsorship Manager+48 506 511 025, [email protected]
Marcin Zyskowski, Sponsorship Assistant+48 501 073 147, [email protected]
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