DO IT BETTER WITH LECHIA,JOIN US!

DEAR MADAM/SIR,We would like to present especially dedicated offer which explains broad business opportunities for your com-pany in co-operation with Lechia Gdańsk Football Club.

Promotion via football is the most effective, valuable and modern approach for business strategy. Football is the most popular sport in Poland and across the world.

We believe that our offer will present range of benefits for Your company and impact decision to co-operate with Lechia Gdańsk.

„We make the history” – it is our motto.Join us!

LECHIA GDAŃSK: PRICELESS VALUE7 0 Y E A R S O F F O O T B A L L H I S T O R Y

1945Legendary

Lechia Gdańskis founded

24seasons in Ekstraklasa - top football league

in Poland

1948 First promotion to top football division in Poland

17903 second highest attendance at home game in Ekstraklasa

INTEGRATEYOUR COMPANYWITH LEGENDARYFOOTBALL CLUB

1983WINNER

POLISH CUP

1983WINNER

POLISH SUPERCUP

LECHIA GDAŃSK - TODAY

15740153861714026054154331720614461129211107513757155731301837220

22498417306

Wisła KrakówKorona Kielce

Bruk-Bet Termalica NiecieczaLech Poznań

Ruch Chorzów Piast Gliwice

Pogoń SzczecinWisła Płock

Górnik ŁęcznaŚląsk Wrocław

Jagiellonia BiałystokCracovia

Legia Warszawa

TOTAL:AVERAGE:

HIGHEST HOME ATTENDANCE IN 2016/2017 SEASON

37220A T T E N D A N C E A T H O M E G A M E SO F L E C H I A G D A Ń S K I N 2 0 1 6 / 2 0 1 7 S E A S O N

COVERAGE TIME

76%

24% LIVE

REBROADCAST

EVENT IMPRESSIONS

96%

4%REBROADCAST

LIVE

NATIONWIDE MEDIA PRESENCE

TV COVERAGE:

400 hours broadcasts covered forLechia Gdańsk

1700 eventimpressions

The most important TV broadcaster is Canal + Sport, which has 53 % of total value.

96% of event impressions came from the live broadcasts

LIVE - 6,32 mln

REBROADCAST - 0,28 mln

ln

TOTAL VIEWING NUMBERS

NATIONAL VISIBILITY IN MEDIA

31 HOURSOF TV BROADCASTING

167000+Fans on Facebook

16500+Followers on Twitter

22000+Followers on Instagram

1000000Visitors on official webpage

OUR FANS ARE ALWAYS RELIABLE

Average TV attendance 115 000 viewers/game351,82 mln –average season attendance

in total broadcasting

400 EXPOSITIONSIN MEDIA – CANAL+

Lechia was the most sport effective Club in previous season, thankfully for players such as Jakub Wawrzyniak, Sławomir Peszko, Sebastian Mila and Rudinilson who have performed for its national teams numerous time. Additionally, Lechia was also ranked as a best team regarding numbers of young players who were born after 1994. Totally, 10 players performed for Lechia in 2015/2016 season.

Lechia Gdańsk as a best sport effective team was also one of the top ranked Club in terms with business terms. Lechia reached 3rd place in terms with media value and total Club’ revenues. Those achievements were made mainly due to high home attendance and well scored advertising value equivalent (AVE).

Estimated value of the AVE for Lechia Gdańsk was 43 million PLN which con-tributes to satisfied returns of investment for our business Partners.

A S P A R T O F E K S T R A K L A S ALECHIA GDAŃSK

Advertise your company at one of the most modern and beautiful football stadium in Europe – Stadion Energa Gdańsk

Media advertisements are well visible during live TV broadcasting you can easily reach your potential clients. Football TV broadcasting is much more effective than an ordinary TV advertisement.

Sport, particularly football is perceived as a healthy lifestyle, team success and prestigious environment so advertising via football contributes to strength your brand with a positive image.

Recent research confirms that consumers are more willing to identify with brands that co-operate with sport teams in comparison with traditional advertising activities.

Practically, sport sponsoring is more effective, more emotional and associated with wealth, modernity and wellbeing.

Sport sponsorship gives a unique value in comparison with other competitions present on your market. You can reach a wide range of consumers who are emotionally associated with Club.

Achievement effect of consumers loyalty and opportunity to gain new business relations.

Marketing platform to create tailored and effective promotions activities for your company’s needs.

I N C O - O P E R A T I O N W I T H L E C H I A G D A Ń S KBUSINESS BENEFITS

1 PLN = 430 PLNESTIMATED FINANCE SCORE AS A RETURN OF INVESTMENT IS:

LECHIA GDAŃSK FAN PROFILE

75,96%

19,18% 4,86%

!

Children up 12 y.o. – 4,86 %

Youth 13-16 y.o. – 2,39 %

Fans between 16-18 y.o. – 4,72 %

Fans between 18-25 y.o. – 15,87 %

Fans between 25-50 y.o. – 59,19 %

Fans over 50 y.o. – 12,98 %

250000FANS IN OUR DATABASE

OVER HALF OF GDAŃSK CITYPOPULATION

NUMBER OF FOOTBALL FANS IN REGION:NUMBER OF FANS CARD DISTRIBUTED:

NUMBER OF FANS IN EUROPE:NUMBER OF FANS IN POL AND:

250 000145 00050 00020 000

STADION ENERGA GDAŃSKT O P E M O T I O N S O N T H E T O P P L A C E

UNFORGOTTEN MEMORIES

The stadium was designated for the finals of Euro 2012. It hosted four matches during the tournament.

Stadion Energa Gdańsk is ranked at the highest 4-UEFA category, and is one of the largest and most modern stadium in Central Europe.

The stadium is the third largest arena in Ekstraklasa and the fourth largest in PolandThe capacity of the stands is 41620 spectators, all seated and roofed.

O N S T A D I O N E N E R G A G D A Ń S K

Among an emotional football atmosphere, air conditioned rooms with 5 star catering are for disposal

G U A R A N T E E D R E T U R N O F I N V E S T M E N TSPONSORSHIP OF TEAM SPORT

Sponsorship works! It is an efficient and multifacetedmarketing platform which offers a complex set of toolsto strength your brand.

Strategy and a global communication platform which allows you to form the market environment around the brand.

B Y M E D I U MANALYSIS OF BRANDING EFFECTIVENESS

2nd ROW STATIC BOARDS

JERSEY

1st ROW STATIC BOARDS

LED BOARDS

INTERVIEW WALL

AUDIODESCRIPTION

CORNICE BETWEEN THE STANDS

SUBSTITUTES BENCH

STADIUM AREA BRANDING

SPORTSWEAR

MASCOT

17:35:18

14:14:14

5:28:35

5:12:58

3:48:59

2:13:49

0:59:15

0:29:33

0:09:46

0:06:36

0:00:36

I N N U M B E R SLOTTO EKSTRAKLASA

Football is the most watching discipline in polish TV

Up to 93 % of Poles are interested of watching live football regularly

Ekstraklasa has a very high recognizibility (83%) and interest (67%)

Main media in Poland consistently shows growth of interest in Ekstraklasa

USE THIS VALUE TO REACH YOUR TARGET

PROFESSIONAL SECURE FAIR MODERN

O F L E C H I A G D A Ń S KNEW SPONSORSHIP HIERARCHY

Our philosophy is based on one basic rule:COMMON ADVANTAGE.

New sponsorship hierarchy of Lechi Gdańsk and its new sponsorship packages is been tailored to meet your company’s individual requirements.

Our sponsorship packages are made in a different and unique way than our competitiors . It gives an important value for your company to reach your company’s strategic targets.

We offer 7 levels of co-operation to increase your company’s recognition, tbrand awareness and make strong position on the market.

INDIVIDUAL SPONSORSHIP PACKAGES:

Increase of brand recognition and awareness

Ensure best brand exposition to reach your target

Return of investment

LECHIA GDAŃSK SPONSORSHIP PYRAMID:

MAIN SPONSOR

LEADING PARTNER

PREMIUM CLUB PARTNER

TOP SPONSOR

OFFICIAL PARTNER

TEAM PARTNER

REGIONAL PARTNER

INDIVIDUALLY TAILORED SPONSORSHIP PACKAGES TO MEET YOUR REQUIREMENTS

(25% DISCOUNT)

(20% DISCOUNT)

(15% DISCOUNT)

(10% DISCOUNT)

(5% DISCOUNT)

BRANDING ON OFFICIAL MATCH KIT

YOURLOGO

10

BRANDING ON THE MATCH KIT IS THE MOST POWERFUL TOOL TO COMMUNICATE YOUR COMPANY AND REACH YOUR TARGET

YOUR COMPANY J U S T I N T H E M I D D L E O F T A C K L E

IT IS A VERY VITAL THAT YOUR COMPANY LOGOTYPE APPEARS DURING THE GAME.

BRANDING ON LED BANDS CAM CARPET

YOUR COMPANY’S VISIBILITY AT THE STADIUMI N C R E A S E R E C O G N I T I O N O F Y O U R B R A N D

CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.

ADNET GOAL SYSTEM BRANDING IN 2ND ROW BANDS BRANDING OF UPPER BANDS

OTHER MEDIA

CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.

LCD SCREENS STADIUM TV SOCIAL MEDIA & WEBSITE

RANGE OF RIGHTST H E I N D I V I D U A L LY S U I T E D P A C K A G E C A N C O N T A I N :

EXPOSITION ONMATCH KIT

Front, back, sleeves, shorts

STADIUM EXPOSITION

TV sponsorship walls, Mixed Zone, Official bus

EXPOSITIONON THE PITCH

LED boards, Cam Carpet,Adnet System

DIGITAL RIGHTS

Official website, FacebookTwitter, Instagram, mobile apps

IMAGERIGHTS

HOSPITALITY& B2B

Top standards of hospitality services and great networking

Website, Facebook, Twitter,Instagram, mobile apps

ADDITIONAL MARKETING TOOLS

1 2 3

4 5 6

7 8

1

2

3

4

5

6

7

8

9

Brand exposition on the football pitch

Exposition on stadium

Tickets and hospitality services

Social media

Marketing activities

Club exposition

Marketing and media rights

Merchandising

Customer Social responsibility

Kontakt:

Tomasz Koprowski, Head of Sponsorship+48 505 118 574, t.koprowski@lechia.pl

Marlena Grzesiak, Sponsorship Manager+48 506 511 025, m.grzesiak@lechia.pl

Marcin Zyskowski, Sponsorship Assistant+48 501 073 147, m.zyskowski@lechia.pl