dialect email: [email protected]
tel: 0113 555 6666web: www.dialectdesign.co.uk
We are an intimate branding agency that take your big ideas and translate them
into a business success story.
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Who We Are���Roles:���Creative Director/Designer – Chloe Wilkinson������Senior Designer – Sam Edwards������Accounts/Finance/Designer – Ben Harwood������Client Liaison/Designer – Emily Fairbank������
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What We Do���������Mission Statement: We are a dynamic design agency that specialise in branding and identity. By creating a platform for emerging talent we provide a unique solution to any creative problem.���������
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Where We Are���
Situated in QU^2 Offices.���4 Person office w/broadband, landline.������Total annual cost: £6,120 inc. gas, electricity���and water.���
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Marketing���THE 4 P's ������Price:���Voucher code on mailshot 10% off ���Recommendation deals. ������Place:���Mail shots sent to top 500 companies���Voucher code on mailshot 10% off ���Local business journal ������Product:���Branding and identity services as previously mentioned, ���looking to diversify after 2 years and using emerging talent��� within our company to create a unique selling point. ������Promotion:���Advertisements���Mail shots���Networking events���
Ensuring the survival of our small firm ������Our strengths will be:���• Quick response time to customers���• Efficient communication within the company���• Resulting in good labour relations ���• Supplying a personal service. ������Which will hopefully result in:���• A prevention to lacking ambition���
We hope to adopt a Kaizen approach through continuous improvement in all areas of our business, particularly our marketing sector – We hope to achieve this by analysing our competitors and deciding on clear objectives. ���
Objectives should always be SMART:������Specific���Measurable���Achievable���Realistic���Time Bound���
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Competitors���The Engine Room���• Hudderfield, walking
distance from train station and easily accessible by the M1 & M62���
• Small agency, a team of 6; 4 designers & 2 accountants���
• Range of services; branding, photography and web design���
• 14-20 years of Experience in the Industry. ���
• Provide a ‘Gok Wan treatment’ to their clients business ���
BLM Creative���• North East Leeds, not as
central and further away from M1 & M621���
• Range of services; branding digital and printed media, website design���
• High quality and affordable design services���
• Free design quote���• ‘Small but passionate’
agency���
Fuse 8���• Larger company; based
in Leeds and London with more years of experience���
• Close and ‘continuous relationship with clients’���
• Range of service; Branding, corporate brochures���
• Large Client list; Universal, Red Bull, NHS and Storm London. ���
Analysed using SWOT���
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Promotion���£3000 for promotion:������Mail shots to top 500 company list £380 + £308=£688������Press Ad in Leeds Life magazine (100,000 subscribers)��� £299���Twitter������Include key-words on site to place us first on google.������Guardian on Sunday – £405������Dialect Networking Event - £1500���
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Finances���Establishing a charge rate for a working artists or designer - worksheet
Name Dialect £
£ £ Sub total brought forward 8748
1 Annual income required 100,000 Research costs
Books and magazines 1000
2 Additional employment related costs materials for research
travel for research
Employer's NIC % Other
Pension contribution
Professional services
3 Total emplyment costs 100000
Accountant 250
4 Overhead costs Legal advice 250
IP costs 100
Business insurance other
Professional and product liability
Promotional costs
Pulic liability insurance Advertising 3000
Printed materials
Premises costs Public relations
Rent 5,760 Samples
Business Rates Photography 0
Electricity - Design services
Gas Web site 100
Repair Signage 0
Security shopfitting 0
Other Branding 0
Telephone Equipment
Land line costs 360 Car (business element)
Mobile phone Computer 0
Computer periferals
Postage Camera 0
Workshop equipment 1000
IT costs Tools 1000
Software 2,608 Studio equipment
Paper Office furniture 0
Repair
Ink cartridges o Finance costs
CDs 20 Loan repayments
Sub Total 8748 Total overhead costs 15448
5 Available work days 6 Charge Rates
Annual workdays 5 x 52 260 Labour only rate
Total employment costs divided by total chargable days
Less Bank Holidays 8 100000 210
Annual Leave 15 £476.19
Professional development 0 Overheads rate
Research 2 Total overhead costs divided by total chargable days
Quoting & presentations 15 15448 210
Admin and accounts 8 £73.56
Unexpected events 2 Total Daily charge rate
sub total 50 210 £549.75
Individual Costs of Living:���Ben - £23,770���Sam - £23,445���Chloe – £25,955���Emily – £24,785������Overhead Costs: £14,448������+%11 profit margin���������
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Foreseeable Problems���• Sales Forecasting is unpredictable���• Problems with sales forecasting���• Social changes���• Technological changes���• Economic and political changes,. ���• Subject to error. ���